Robert Cilia Email & Phone Number

At JCDecaux, I have supervised the dramatic growth of our U.S. airport advertising network. This business has tripled in size and I am responsible for the national and regional sales plans that optimize revenue and operating margins. I manage sales & marketing teams in eight offices across the U.S. In an extremely competitive market, sales have consistently outperformed the competition on a “revenue per passenger” basis – a leading indicator in aviation marketing. In 2013, we launched the Airport Sponsorship Sales Group, an industry first. This business represents a new sponsorship model for brands that want to engage with affluent travelers by providing amenities and services at major airports. Sponsorship sales will surpass first year goals and we anticipate long-term success for this innovative program. I have played a key role in the development of our digital signage networks, another industry first. Digital advertising sales growth leads the industry. My responsibilities also include product development, pricing, and sales forecasting. As the company’s senior sales executive, I have also worked to elevate the company’s profile and USP within the US advertising community. I conceived the JCDecaux Upfront as one of the driving elements of this plan. This annual event gives advertising managers and their agencies a view of the best media practices around the world. It is now a premier showcase in the adverting industry. I have taken a lead role in winning airport advertising contracts for the company. I am a member of the senior management team that developed and presented winning bids for the two largest airport contracts in the US - New York (JFK, LaGuardia, and Newark Intl.) and Los Angeles (LAX). Other successful bids include Dallas, Boston, Washington DC, Houston, and Miami airports. I am a member of the company’s North American Executive Committee.

At Flooz, I created the sales and marketing strategy that successfully re-positioned Flooz as an “e-currency” solution for corporate incentive programs. I developed, hired, and trained the corporate sales team. We exceeded year one goals by over 50% and produced $15 million in Flooz currency sales from 150+ corporate accounts. I led the new business development team that secured commitments from leading companies including IBM, General Motors, AT&T, Chase, and Sprint. For Cisco Systems, I supervised the sales and web design teams that developed the first Internet-based incentive program for this global, technology leader. We secured over $7 million in new business from this contract.

New York, Ny, Us

I joined the senior sales and marketing staff at USA WEEKEND, which was the second largest circulated magazine in the U.S. My assignment was to invigorate their national sales efforts. During my tenure, I supervised new business sales and produced $25+ million in incremental advertising revenue. I created several new, magazine based products including joint publishing initiatives with Yahoo, SmartMoney.com, Ziff-Davis, USA Today, and Kiplinger’s Personal Finance Magazine.

New York, Ny, Us

I was recruited to Gannett to start the first new business development group for their chain of daily newspapers – the largest in the U.S. I supervised sales and marketing initiatives that were responsible for generating new business from a wide range of categories including technology, financial services, and telecommunications. At Gannett, I managed the development of advertising and circulation marketing programs that produced more than $10 million in incremental revenue from companies that included Visa, JP Morgan Chase, and Discover Card Services.This initiative also secured over $7 million in annual revenue from leading IT companies by designing a new prototype for lead generation marketing. This initiative enabled marketers such as IBM, Intuit, and E*Trade to target their most profitable customer segments and tie advertising costs to sales results.I also developed and sold the first newspaper-based, disk distribution program to America Online. This program delivered sign-on disks to targeted newspaper subscriber households.

Isando, Gauteng, Za

Mba, Marketing

Ba, Journalism