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Hello and thank you for taking an interest in my profile!Throughout my career, I have demonstrated success in driving marketing strategy and programs, developing cutting-edge growth strategies, increasing sales, and launching new solutions and services in Digital Health, MedTech, Health IT, Business and Consulting Services. I am instrumental in generating revenue, market share and acquiring new customers for emerging products and services by employing digital, social, and influencer marketing initiatives representing the voice of the customer.Below are my specialty domains:Marketing Strategy & Brand Management | Product Launches & Sales Enablement | Digital Marketing & Events Management | Go-To-Market Strategy & Execution | Market Research & Analysis | Enterprise Software, SaaS & AI/ML Solutions | Revenue Growth & Lead Generation | Business Planning & Strategy Development | Technological Innovations | Marketing Operations | Marketing Communications & PR | Strategic Partnerships & M&A Integrations | Programs & Product Management | Voice of Customer Methods | Customer Acquisition & Retention | Team Building & Leadership.Moreover, I am well-versed in planning, developing, and executing marketing campaigns and programs aimed at elevating brand awareness and market reach. As per my record, I have a stellar track of directing/delivering marketing plans, programs, results and leading teams. In addition to above, I have a strong background of managing new product launches, competitive analysis, and market expansion programs/partnerships to increase market share, sales, and profit targets.I am always open to networking and exploring opportunities where my skills and experiences could drive growth and success. Should you have any questions regarding my career, please feel free to connect.
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Chief Executive OfficerNeurotraxNaples, Fl, Us -
Vice President, Global MarketingMedicept Inc. Mar 2024 - PresentBoston, Ma, Us -
Vice President, Global MarketingRqm+ Nov 2022 - Nov 2023Monroeville, Pa, UsRQM+ is a global MedTech service provider offering consulting, clinical trial, lab and reimbursement services, as well as SaaS technology solutions, to support the entire product lifecycle. In my role, I spearhead U.S. and European marketing operations to establish RQM+ as a global leader in MedTech & CRO services. Led marketing of four pioneering MedTech consulting businesses - Lab Services, Clinical Trials (CRO), Reimbursement, and Digital Health - broadening RQM+'s service portfolio. Repositioned global brand and oversee execution of high-impact digital strategies, encompassing social media initiatives, campaigns, and robust web presence to surpass industry benchmarks for outstanding outcomes.• Steered seamless integration of three strategic MedTech acquisitions, including Jordi Labs (U.S.), Libra Medical (U.S.), and Kottmann CRO (Germany) to enhance RQM+'s industry presence and capabilities.• Successfully oversaw launch of RQM+'s groundbreaking MedTech Software as Service (SaaS) solution, marking milestone in diversifying company's offerings.• Accelerated RQM+'s expansion initiatives in both U.S. and Europe to facilitate company's dynamic growth trajectory.• Achieved comprehensive and compelling rebranding effort that harmonized value messaging across all business segments, reinforcing RQM+'s singular market presence.• Amplified RQM+'s online presence, realizing 250% increase in website traffic, 35% boost in customer engagement, and doubling of monthly web impressions. -
Marketing Portfolio Leader, Digital Health And Informatics (Baxter Acquired Hill-Rom)Hillrom Feb 2020 - Oct 2022Chicago, Il, UsDuring this tenure, I piloted end-to-end marketing strategy and operations for diverse portfolios, including mobile health solutions, device connectivity platforms, and predictive AI/ML analytics solutions to drive substantial market penetration and growth. I governed Microsoft co-selling and co-marketing partnership and leveraged collaboration to expand market reach and achieve mutually beneficial results.• Headed development and execution of intricate commercialization go-to-market strategies for cutting-edge digital health and connectivity innovations.• Successfully introduced Hillrom's inaugural enterprise Software as Service (SaaS) digital health solution to establish global market disruptor that revolutionized the industry. -
Senior Vice President, Marketing (Hillrom Acquired Excel Medical)Excel Medical Sep 2018 - Jan 2020Jupiter, Fl, UsWhile serving as a Senior Vice President, Marketing, I devised, implemented, executed, and tracked high-impact marketing strategies and programs, while propelling rapid growth in market.• Broadened sales channel and delivered 40% revenue growth by engineering pivotal strategic alliance with Epic Healthcare.• Successfully positioned organization as frontrunner in U.S. medical device connectivity and predictive AI/ML analytics sector, solidifying market leadership and influence. -
Consultant - Marketing And StrategyIstratus Llc Jun 2016 - Aug 2018Fort Lauderdale, Florida, UsI was appointed by former 3M CEO and CFO to synchronize mobile, cloud-based SaaS product with specific requirements of SMB market. I crafted comprehensive growth vision, analyzed opportunities, and instituted efficient Go-to-market (GTM) strategy, while optimizing product positioning for maximum market impact.• Attained 400% surge in B2B/B2C mobile product sales by harnessing consumer insights to transform product into game-changing market disruptor. -
Board Of DirectorsNeurotrax Nov 2007 - Aug 2018Us -
Chief Marketing Officer & Ceo (U.S.)Neurotrax Nov 2013 - Oct 2015UsBoard of Director Member from 2007 – Present and appointed by Board in 2013 to lead business strategy transformation. NeuroTrax develops and markets a new generation of B2B2C cloud-based (SaaS) neuro-technology and cognitive tests. At NeuroTrax, I pioneered innovative SaaS solution for reimbursable cognitive assessments in neuro-rehabilitation market, addressing critical needs and opening new avenues for revenue generation.• Commenced service as Board Member and later appointed by board to govern P&L and end-to-end business strategy transformation.• Accomplished 20% year-over-year consistently and delivered exceptional results, while achieving through expansion into previously untapped markets and diversifying client base. -
Vp Marketing - North AmericaOrion Health Sep 2015 - Apr 2016Grafton, Auckland, NzOrion Health is a global IT company, advancing interoperability, population health management, and precision medicine. I revitalized market strategy for burgeoning precision medicine sector for creation of innovative solutions and substantial revenue growth. I was accountable for crafting and executing highly effective Go-To-Market strategy and sales programs to deliver results.• Rescued declining U.S. sales by strategically pivoting company into rapidly expanding precision medicine market, aligning with shifts in U.S. healthcare provider landscape. -
Chief Marketing OfficerContact Solutions (Acquired By Verint Systems, Inc.) Nov 2011 - Oct 2013Contact Solutions is a leading provider of cloud-based, interactive voice response & customer self-service solutions. I was entrusted with mission to transition company from government-centric entity to dynamic, commercial-focused SaaS solutions provider.• Accelerated revenue growth, leading to market dominance and impressive 60% diversification of revenue.• Obtained substantial 20% increase in revenue and drove expansion to commercial sales pipeline from $1M to $30M and ultimately contributing to successful company acquisition.• Outperformed market by achieving 16% year-over-year increase in revenue/market share, far surpassing 8% industry standard.
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Global Marketing, Enterprise Informatics SolutionsPhilips Apr 2007 - Nov 2011Amsterdam, Noord-Holland, NlPhilips Healthcare acquired VISICU (a publicly traded MedTech company). VISICU provided global healthcare informatics, telemedicine transformation, and patient care informatics solutions. I built the VISICU marketing department, marketing strategy and plan from the ground up and launched innovative tele-medicine solutions.• Directed product marketing, corporate communications, marketing research, and global market planning as well as new product introductions and strategic partnerships.• Generated 25% YoY revenue and market share growth and was significant in positioning it's $430M sale to Royal Philips for a 35% market valuation premium. • Promoted to Head of Marketing of a new Philips business overseeing three technology companies and drove annual recurring revenue from $40M to $125M in two years. -
Vice President Marketing And Client ServicesSoftmed Systems, Inc. (Acquired By 3M Health) 2002 - 2007St Paul, Mn, UsSoftMed Systems, Inc. (3M) provided health information management software & services for health care organizations; hospitals, health systems, IDNs and GPOs. I was accountable for corporate and product marketing, sales enablement, and revenue-generating programs. My role expanded to lead client services, new products, and technical communications functions. • Achieved award winning “Best in KLAS” market leadership and one of the fastest growing companies in healthcare IT; Driving 70% surge in market valuation; yielded acquisition by 3M. • Created the marketing strategy and department from scratch, reworked value propositions and launched new solutions to achieve our high growth ambitions. • Generated millions in new recurring revenues by steering Siemens USA and 3M co-marketing/selling partnership resulting in amplifying profits 25%, sales orders 75%, and core solutions revenues 135%. • Led international expansion by negotiating a partnership with 3M Canada who then purchased company creating 3M Health Information Systems.My prior experience as:Chief Marketing Officer at VeriSign VenturesSenior Director, Marketing at Iridium, LLC
Robert Pepper Education Details
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Babson F.W. Olin Graduate School Of BusinessMarketing -
University Of Maryland - Robert H. Smith School Of BusinessFinance
Frequently Asked Questions about Robert Pepper
What company does Robert Pepper work for?
Robert Pepper works for Neurotrax
What is Robert Pepper's role at the current company?
Robert Pepper's current role is Chief Executive Officer.
What is Robert Pepper's email address?
Robert Pepper's email address is rp****@****ast.net
What is Robert Pepper's direct phone number?
Robert Pepper's direct phone number is +130125*****
What schools did Robert Pepper attend?
Robert Pepper attended Babson F.w. Olin Graduate School Of Business, University Of Maryland - Robert H. Smith School Of Business.
Who are Robert Pepper's colleagues?
Robert Pepper's colleagues are Neurotrax Marketing, Michal Freier, Glen Doniger.
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