Robert Persico Email & Phone Number

California, United States

El Segundo, Ca, Us

El Segundo, Ca, Us

Chatsworth, California, Us

City Of Industry, California, Us

Venice, Ca, Us

As a global creative product agency with over 30 years in the industry, we design, manufacture and deliver custom gift-with-purchase and secondary packaging solutions for our clients. With sales offices in Los Angeles, New York, Sydney and Melbourne and additional team members around the globe, we partner with brands in the health, beauty, travel, retail, direct sales, food and beverage and CPG/FMCG sectors.By trade, we custom design and manufacture creative products and premium packaging. By talent, we create solutions that are authentic and inline with our clients brands; strategically helping them increase sales, launch new products, gain and retain consumer loyalty and raise their brand awareness.When companies choose to work with MaCher, they can rely on a proactive partner and a never-ending source of innovative, sales-accelerating ideas, global fashion intelligence and cost-effective manufacturing.

El Segundo, Ca, Us

Hired to develop and maintain a multitude of different retail tiers for the entire United States Territory. Ability to work with all (company wide) cross-functional teams and Manage Sales coordinators in their day-to-day responsibilities on an account-by-account basis.• Increased US Sales from $4 Million in 2013 to $6 Million in 2014 by growing existing account base and adding 8 new accounts.• Increased bottom line profit from $1 Million in 2013 to $2.2 Million in 2014. • Increased current territories gross margins from 25% to 37% while managing the budget and maintaining company expenses.• Involved in all company collaborations with various accounts at every level of distribution. • Direct relationships with key accounts such as Kohls, KMART, Meijer, Walgreens, Rite Aid, CVS, Nordstrom Rack, TJX, Costco, Bed Bath & Beyond, and many smaller Drug Stores & Grocery Chains across the United States.• Managed Branded business as well as Private Label programs which included all seasonal & promotional opportunity buys. • Closely worked with the CONAIR Sales Team in order to leverage opportunities and expand market share. • Continued building key relationships & growing a vast network of buyers across the Health & Beauty industry by a commitment to customer service, product quality and overall health of the category.• Commitment to teamwork and company morale when working with every department within the company; from the design team, to marketing, merchandising, sourcing, production, and even warehousing logistics.

Andover, Massachusetts, Us

Sales• Working with customers on daily basis; product, samples, production and deliveries• Traveling to customers before and through out selling season• 2011 record of sales 3.2 Million pairs for Sofft Shoe Company• 2011 $4 Million in profit to bottom line sales• 2012 3 Million pairs sold• 2012 $4 Million in profit to bottom line salesDesign• Fashion forecasting and inspirational research• Initial design of all categories: dress, casual, sandals, boots, and flats• Research and sourcing of all leathers, fabric, treatments and trims• Lead design contact for manufacturer • Interaction with Sofft development, design, merchandising and marketingTechnical Design• Initial spec sheet creation, and updates throughout season• Measurement specialist and specification creator• Head contact for manufacturer liaison through out pre-production• Fit expert in all categories, with knowledge of construction, pattern making and sewing• Lead contact to all sample vendors, fabric, synthetics, leathers and trimsPre-Production• Approval of all color, material and finish confirmations• Final fit approvals between size 6 and 9• Direct contact for all factory sample process questions• Approval of all costing and negotiations• Approval of final yieldsProduction• Head contact with all vendors and manufacturers• Great working relationships domestic and international with USA and China factories• Direct vendor contact for all production concerns• Advise QC requirements• Work with suppliers, vendors and factories to meet all deadlines and deliveries

• Organized and executed all corporate events and tradeshows, FFANY (NYC) WSA (VEGAS)• Assisted CEO with all speech writing and confirmation of meeting plans• Communicated daily to each division of HH Brown Shoe Company• Observation of top to bottom process of business and implementation• Constant contact with CEO, Board of Directors and Vice Presidents• Managed all day to day events with CEO• Trained and selected new Director of Development for seamless transition after promotion

This internship taught me the intricate details of web marketing in a live environment. I was in charge of numerous brands on the website, and day to day activities included:-Working with the creative department to design and build a marketing e-mail campaign. -Distribute that e-mail campaign to tens of thousands of people on a scheduled calendar. (Holiday's and Sales)-Worked closely in the "Cheetahmail" operating program to upload e-mail campaigns and track conversions.-Learned how tracking your customer is a necessity for a successful e-tail website.-Ran daily reports for the President on marketing campaigns conversion rates, click thru rates, and e-mail delivery rates.-Worked closely with affiliate websites to gain market share within the shoe industry-Worked closely with Google ad-words program to study which words were being used most effectively in "Search Engines." With that knowledge we could capture our customers and direct them to the correct website, and specific shoe.