Product Management leader with 10+ years of experience, currently managing a $500MM+ clinical genetic testing portfolio. Throughout my career, I have excelled in multi-faceted scientific/commercial roles, excelling in the disciplines of product management, technical sales and marketing, and marketing operations at multiple industry-leading biotechnology startups/companies in Silicon Valley. During this time, I’ve been responsible for driving the development and global commercialization of innovative, paradigm-shifting next-generation sequencing (NGS) and bioinformatics platforms for translational and clinical applications in the areas of oncology and reproductive health.Outgoing, detail-oriented, and ambitious, I'm proficient at gaining the trust of and nurturing relationships with colleagues across all departments. My ability to exceed expectations and bring value to C-suite-level stakeholders has been rewarded with opportunities to manage cutting-edge, flagship products with large fiscal responsibility in the fields of precision medicine and disease management. Coming from an extensive scientific background, I possess a BS in Biomedical Science from University College Dublin, Ireland and an MS in Engineering, Science, & Technology Entrepreneurship from the University of Notre Dame. Core competencies: • Product strategy, roadmap, and feature definition (for both assay development and bioinformatics applications)• Management of entire product lifecycle• KOL engagement and VoC research• Extensive knowledge of NGS (and alternative or complementary) technologies and their application across a wide range of medical disciplines• Reimbursement strategy• Clinicogenomic database (CGDB) curation and commercialization• Pharmaceutical market segmentation• Strategic positioning and marketing to large pharma and emerging biopharma audiences, as well as clinical practitioners• Agile product development• Market research (quant and qual)• Data analytics (Excel, SQL)• Financial/cost modelingOther relevant skills:• CRM (Salesforce), marketing automation (Pardot), and CPQ (Apttus) tool implementation and administration• VoC survey design and distribution (Qualtrics, SurveyMonkey)• ABM techniques and best practices• Lead and demand generation techniques and best practices• Email and paid social marketing campaign creation and management
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Director, Product ManagementNateraSan Francisco, Ca, Us
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Associate Director, Product ManagementNatera Feb 2022 - PresentAustin, Texas, Us- P&L responsibility for $500MM+ clinical genetic testing product portfolio.
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Senior Product ManagerNatera Jan 2021 - Feb 2022Austin, Texas, Us
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Manager, Product Management, Immuno-OncologyPersonalis, Inc. Jan 2020 - Jan 2021Fremont, California, Us• Management of team overseeing development, commercialization, and support of all biomarker-related applications of the company's flagship product and exome/transcriptome-based cancer immunogenomics platform, ImmunoID NeXT, in addition to the Pharma Research Solutions suite (spanning targeted NGS panels, WES, WTS, and WGS offerings for discovery, preclinical, and translational research applications).• P&L responsibilities for $21M combined portfolio in 2019.• Retained all responsibilities from Global Product Manager position below. -
Global Product Manager, Immuno-OncologyPersonalis, Inc. Mar 2016 - Jan 2020Fremont, California, Us• Complete life-cycle management of the NeXT Platform from conception and feasibility through to verification and validation, commercial launch in multiple geographies, and day-to-day technical and commercial support.• As of 12 months post-launch, NeXT drove receipt of orders from 32 Pharma companies (including eight of the top 10 oncology drug developers), as well as the acquisition of five new institutional collaborators.• As a Core Team Lead, served as team representative to C-suite and directed team members across departments including R&D, Process Development, Operations, Quality, Regulatory, and Program Management.• Defined both assay- and bioinformatics-specific product specifications and requirements for both RUO and CLIA applications; engaging industry, academic, and clinical KOLs for VoC and considering advances in the oncology biomarker field to inform product roadmap development and prioritization.• Responsible for pricing, positioning, messaging, and promotion of ImmunoID NeXT globally; directly owning and overseeing revenue forecasting and cost modeling, marketing collateral development, product strategy, competitive evaluation, launch strategy and tactics, Business Development and Field Applications Scientist product training, and third-party collaborations/proof-point generation.• Planned and configured V&V to enable the applicability of NeXT as a research tool, LDT, and CDx; working with Quality, Process Development, and Program Management to successfully implement FDA Design Controls (while directly owning User Needs, Intended Uses, and Design Inputs).• Developed and launched key analytical modules including immune repertoire profiling, HLA genotyping and HLA LOH assessment, TMB and MSI analysis, immunocellular deconvolution, oncoviral detection, and more.• Skilled public speaker demonstrated by delivery of several technical podium and poster presentations at academic and industry oncology conferences throughout North America and Europe.
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Inside Sales RepresentativePersonalis, Inc. Jul 2015 - Feb 2016Fremont, California, Us• Increased company's genomics services wallet share at existing and prospective pharma accounts by converting Translational Oncology leads.• Compiled quarterly, executive-facing oncology drug development market research and financial models; sourcing and analyzing data (Excel and SQL) from clinical trial registries/databases and Pharma SEC filings.• Administration of CRM (Salesforce), marketing automation (Pardot), and CPQ (Apttus CPQ) tools.• Global ownership of all outbound marketing programs: ABM strategy, SEO, email, social, direct mail, etc.
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Strategy ConsultantEnfocus Inc Jan 2015 - May 2015South Bend, Indiana, Us• Strategic management role as part of the Give Local America fundraising campaign, generating $6.8m for 53 non-profit organizations throughout St. Joseph County, IN on May 5, 2015. Initial target was $3m.• Of the ~180 participating communities, St. Joseph County was the highest grossing region by more than $1m.• Managed social media activities of two local non-profit organizations with the objective of increasing company awareness and improving their fundraising endeavors. Successfully raised in excess of $150,000 for these non-profit organizations on Give Local America Day, May 5, 2015. -
Co-Founder/Lead Application ScientistAgile Scientific Sep 2014 - May 2015• Co-founded a startup venture, developed a business model canvas, and conducted extensive, early customer validation. • Established a young, dynamic team of entrepreneurial scientists, engineers, and MBA graduates to best supplement the manufacturing resources and the access to intellectual property provided by our corporate partners.• Our products provided a more efficient, cost effective, and accurate means of concentrating and separating disease-causing pathogens from water systems, with the ultimate goal of increasing and maintaining access to safe drinking water in the United States and further afield in a responsible/sustainable manner. • As part of my role as Lead Application Scientist, I was personally responsible for interfacing with prospective customers: clarifying queries, alleviating concerns, and providing technical support/expertise with respect to our products and their use.
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Undergraduate ResearcherSt. Vincent'S University Hospital Aug 2013 - Mar 2014Dublin 4, IeSee "The investigation of the role of a multifunctional RNA-binding protein in inflammation and carcinogenesis in human colon tissue" project. -
Sales AssociateBig Bus Tours May 2013 - Aug 2013Sales Associate for the largest tour company currently in operation in the city of San Francisco.• Generated, on average, $25,000 worth of sales revenue monthly.• Demonstrated persuasive communication and customer service skills, and knowledge and understanding of the service/market to exceed sales quotas on a routine basis.• Provided administrative oversight of transportation schedules and services, including dispatch and customer interface activities.• Proved the ability to multi-task, organize crowds of up to 100 people, resolve customer issues, and excel within a stressful and fast-moving environment.• Followed-up with customers to demonstrate considerate after-sales service; enhancing the reputation of the company among prospective customers.
Robert Power Education Details
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University Of Notre Dame& Technology Entrepreneurship -
University College Dublin& Life Sciences
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St. Mary'S Knockbeg CollegeLeaving Certificate 2010
Frequently Asked Questions about Robert Power
What company does Robert Power work for?
Robert Power works for Natera
What is Robert Power's role at the current company?
Robert Power's current role is Director, Product Management.
What schools did Robert Power attend?
Robert Power attended University Of Notre Dame, University College Dublin, St. Mary's Knockbeg College.
Who are Robert Power's colleagues?
Robert Power's colleagues are Todd Winter, Jaime Fojas, Jennifer O'neill, Madeline Stevenson, Mls(Ascp), Liliana Cerna, Kristina Wheless, Jayde Beric.
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