Robert Petrescu Email and Phone Number

Marketing Research & Insights Manager within EMEA Market Insights. Job Rotation throughout August - December 2022, covering Privacy, Safety and Security topics.

• Manager of the Optimization Practice, leading a team of analysts across different clients and technologies to building effective experimentation programs• Evangelist of web experimentation, advocating for using the scientific method to make better, data-driven business decisions

• On-site analytics consultant, helping my client win by providing transformational insights that are shaping the vision of their online classifieds platforms across 6 countries on 4 continents• Responsible for training and leading a team of 3 junior analysts and growing hem from 0 to hero, in an effort to build a delivery team that supports Cognetik’s expansion plans into the Chinese market• Making data-driven recommendations that have strategic impact on the business: e.g. +59% YOY revenue/user from one of the main revenue streams through product enhancements and personalization; +18% in the main engagement metric following a funnel and deep-dive analysis

• As a lead analyst, my role was to take complex data, transform and deliver it in a format that is compelling and actionable, through product, marketing or business analysis• Defined the entire experimentation workflow for one of our clients, allowing them to A/B test on several products and platforms• Involved in developing a data-driven culture by sharing analytics concepts and building the analytics comprehension for the extended team• Improved one of the primary conversions (form completion rate) by 30% through iterative experimentation• Clients I worked with: eBay Classifieds Group, American Automobile Association, Sears, McDonalds

• Acting as a project manager for new on-boarded products on IBM Marketplace, managing the relationship with global product owners andserving as a trusted advisor regarding their digital commerce strategy• Recommending online media content and assets optimization in order to improve organic lead generation

• Being in a time of exploration within digital, my role to create and implement online communication strategies exposed me to the different branches of online marketing: digital advertising, web analytics, SEO, social media, email marketing, online market research• Community and content management: e.g. Airbus Careers Facebook – increased engagement rate by 50.2%• Clients I worked with: Airbus, EADS (now Airbus Group), Total