I’ve loved digital advertising since I happened upon the space, shortly after graduating with a degree in PR & Marketing in 2002. I’m a data-driven person with a focus on leveraging technology to provide efficient strategy, execution, optimization, and management of digital ads, websites and marketing performance for brands across business verticals.I’m fortunate to have managed $100M budgets with internal staff across nearly every facet of digital ads. Along the way, my career path has lent experience in Lead Scoring & Routing, Lifetime Value Modeling, Complex Attribution Modeling, Conversion Funnel Optimization, Affiliate Management, Vendor Management, Affinity Fulfillment, Custom CMS Design, Custom CRM Applications, Website Design, and Custom ETL & Database Projects.Every business can benefit from the proper application of technology, digital advertising tactics, and technical expertise. I believe that every dollar spent on digital ads should bring with it something learned, something that makes us more efficient, more profitable, or otherwise better tomorrow than we were yesterday.I enjoy Colorado skiing, Carolina golf, and the Green Mountains of Vermont, where you'll normally find myself, my wife, and our dog. I like to travel, appreciate different environments, and thrive on detail and efficiency.
Listed skills include Sem, Online Advertising, Ppc, Online Marketing, and 35 others.