● Built outbound SDR playbook from scratch with sales leader using modern tech-stack and techniques that increased open rates to 80% with response rates of ~10% for our team of 10 SDRs that generated 20% of company SQL quota. Deep experience with list building and sales operations. ● Directed video-based social media marketing programs using Instagram, Meta, and YouTube platforms.● Created data-driven culture with precise full-funnel metrics. Set up and managed full tech stack including Salesforce, HubSpot, Chili Piper, SalesLoft, PhoneBurner, and more. ● Managed, segmented, and analyzed lead and customer segments for lifecycle email marketing efforts. Prospect and customer segments were nurtured by email campaigns to move leads toward sales. ● Developed demand-generation content to drive website and social media engagement. ● Deep experience aligning with the sales team for sales enablement, metrics, infrastructure, reporting, and lead acceleration. Co-managed the nine-person SDR team.

Fractional CMO. Engage on a consulting basis with various technology companies to generate results.

Built team of 10 employees/15 contractors to market the first Directory-as-a-Service™ to IT pros. ● Increased organic traffic by 2500% and qualified leads by 3500% through targeted content marketing, advertising, search engine optimization (SEO), digital marketing, message testing, and website optimization.● Led all product marketing efforts including messaging, advertising, writing, budgets, targeting, TAM analysis, ICP research, and campaign management. ● Mapped buyer’s journey and created targeted content for email drip campaigns to lead score and better qualify ICP leads before handing them off to sales. ● Closely aligned with sales for ongoing feedback, sales enablement, and SLAs for lead follow-up. ● Built a team of SDRs that qualified inbound leads and conducted outbound sales outreach. ● Assembled marketing technology stack including email marketing automation, A/B testing tools, heat mapping, landing page testing, SEO, programmatic ad platform, and social media tools.● Created a full-funnel analytics model to manage and predict leads, opportunities, and MRR/ARR.

Created and executed strategy for Kapost’s B2B enterprise content management platform. ● Led a team of 13 inbound marketers responsible for developing over 300 pieces of targeted content per quarter, by buying stage and persona, that drove record qualified opportunities. ● Created targeted content campaigns and a lead scoring process to better qualify prospects before handing them to the sales team. ● Worked closely with the sales team for sales enablement, SLAs, and Salesforce support to increase the velocity of opportunity creation, closed won deals, and refine the ICP.

Joined SendGrid as the 16th employee and the first marketing team member. ● Executive team member, reported to CEO. Built marketing team of 25 employees in three countries. Responsible for $9mm yearly marketing budget● Led global product marketing strategies that grew revenue 3,900% in three years transforming SendGrid into the worldwide leader in email deliverability and API services.● Increased qualified lead flow >4000% with product marketing strategies including inbound demand generation, public relations, programmatic ad programs using demand-side platforms (DSP), message testing, funnel optimization, landing page testing, content, lifecycle marketing, and SEO.● Built developer evangelism team that fostered “community” through events in the US, Europe, South America, and Asia. Team was responsible for over 300 events per year.● Implemented complete marketing tech stack including adserver and advanced customer path attribution modeling for ROI tracking with Convertro. ● Created data-oriented marketing culture that transformed SendGrid's marketing operations for better accountability and decision-making.● Launched comprehensive customer lifecycle program, utilizing Marketo, that engaged prospects in the buyer’s journey through targeted content and nurture campaigns. ● Managed all web assets with a strong emphasis on SEO optimization, web funnels, and landing page optimization.

● Led strategy for a team of four marketers responsible for the global brand, e-commerce, acquisition, and website experience for Memeo's desktop and cloud computing services in the consumer and SMB markets.● Directed product marketing team that launched over 20 products and formalized company’s product launch strategy including messaging, public relations, product marketing, promotions, and social media marketing.● Managed strategy and execution of global product marketing acquisition programs for Memeo. Drove over 8mm installations of Memeo products. Strong focus on ROI and accountability.● Maximized revenue and reduced churn through CRM up-sell, cross-sell, and lifecycle marketing.● Managed all web assets with a strong emphasis on SEO optimization, web funnels, and landing page optimization.● Managed all advertising and public relations agency relationships.● Launched comprehensive customer lifecycle program, utilizing Marketo, that engaged prospects in the buyer’s journey through targeted content and nurture campaigns. ● Modeled structure & impact of various CPM, CPA, CPC, and CPL-based acquisition programs.

● Grew company 15%, 16%, and 18% for 2004-2006, the strongest sales growth in company history.● Promoted to General Manager of manufacturer-owned flagship retail operation. Managed marketing, sales, operations, business strategy, and P&L for the largest Solatube retail operation in the USA. ● Directed national and local acquisition marketing strategies supporting the franchise network. ● Managed product marketing initiatives including managing advertising agencies, public relations strategy, lead generation, messaging, website, annual events, retail merchandising, and CRM/database marketing.● Fully responsible for content and maintenance of the Solatube.com website. Tracked and optimized key revenue funnels through website. ● Tested and optimized national retail marketing/merchandising strategy at company-owned retail operation and exported proven concepts to national franchise network.

Evaluated, negotiated, and implemented consumer-focused acquisition marketing programs to help grow the Netflix online DVD subscription rental service. Helped grow subscriber base from 450,000 to over 850,000 positioning Netflix as one of the largest subscription services on the Internet. Managed the Consumer Electronics/DVD manufacturer channel. Analyzed & modeled the financial impact of deal structures, negotiated contracts, and implemented deals.

Managed a five-person marketing team to implement brand campaigns and worldwide partner acquisition programs to grow PeoplePC’s subscription member base. ● Led marketing for a $300 million partner program with Ford Motor Company and Delta Airlines in over 42 countries. ● Opened offices and launched programs in Singapore, Paris, London, and Mexico City. ● Acquired over 300,000 customers accounting for 50% of company's member base generating over $110mm in annual revenue.● Managed domestic and international advertising agency relationships and all product marketing program strategy and creation. Fully responsible for $3MM annual budget.● Directed dozens of roadshows and events across the US in support of partner programs.

CLIENTS: American Airlines, GTE (now called Verizon), Embassy Suites Hotels, Vignette, Level 3 Communications, Haggar Men’s Apparel, and Interstate Batteries. ● Managed over $150MM in national brand advertising campaigns during 6 year period for national clients in television, radio, print, and web advertising.● Supervised on-strategy creative development including multi-million dollar television commercial production, print ad development, radio commercials, online materials, creative teams, photographers, producers, and more.