Integrated UX Lead for the mobile (end-to-end), all transactional portions of Sears.com & Kmart.com (cart, checkout, order center, and profile), and creative lead on the enterprise design standards being implemented across both platforms.Accomplishments:• Lead the redesign of m.sears/m.kmart from the ground up in 5 months using systematic design processes.• Mobile conversion & revenue nearly doubling each year since the redesign.• Sears' Mobile E-Commerce Rank: #1 Mass Merchant, #3 Overall - Baymard Institute 2015• Redesign of desktop bottom of funnel producing a 12% conversion increase.• Creation of enterprise wide design standards to improve the visual language of Sears and Kmart as well as increase efficiencies for the designers and front-end developers.• Mentor and lead the internal design team through real world application of user-centric, data-driven design ideals.

Lead User Experience for the Citibank team within Publicis New York. Projects vary from a gift guide for initial Kindle lock screen ads, a microsite explaining Citibank's Thank You Cards, a mobile app to support Citibike (bike share) usage, and snow globe where guests got to freeze time while they waited to ice skate.

Publicis:Lead the creation of a mobile real estate app for Citibank including the core concepts, competitive landscape analysis, user personas, user flows and wireframes. Provided concepts and strategies, for multiple large scale Citibank projects, to bridge a user's experiences between online and digital.Ogilvy One:Provided UX insights and strategies for the unification of Time Warner Cable’s main online properties into a single site. Areas of focus included: search, global header/footer, localization and cross property consistency.Others:Provided product strategy and core design concepts for a mobile sports app; UX and content strategy for a corporate intranet; conducted in-person user testing / interviews.

As an Interactive Specialist (a cross-discipline role between creative and development, CIM’s first) I’m moved by smart design that uses technology to create a better user experience. I showcased my ability to quickly switch between working on high-level concepts and being hands-on. Expanded the team, allowing me to focus on interactive strategies while leading the team in creating smaller interactive experiences across Comcast’s online properties.As a UX design lead for Comcast Xfinity, I was focused on creating the ultimate end product of Xfinity's online brand attainable within 24 months. The initial phase was fast tracked and successfully launched within two months (Sept. 2010). Post launch, I oversaw all the designs, ensuring consistency between the teams. My approach to developing the concept was placing the customers at the center of their own personal entertainment experience.• Evangelized a user centric, personalized experience across the brand and demonstrated ways they could be executed. • Distilled the requests from the senior business leads into the concept behind Xfinity’s 24-month vision strategy. Mapped out a staged release plan balancing business objectives and technical limitations.• Lead the designs for the next evolution of Xfinity.com, focusing on design integration with our other properties and creating a more immersive experience. • Devised a smart system to grow with the customer as part of an onboarding/orientation strategy for new and current Xfinity customers.• Acted as a lead on high profile initiatives to innovate our products and services through brainstorming, storyboards, rapid prototypes and strategic planning.• Leveraged as an internal consultant to assist other creative teams during the conceptual and design phases.• Managed and mentored other Interactive Specialists.• Patent pending for a method to sync user's second screen with what's on TV.• Organized monthly speakers for CIM and brought TEDx to Comcast.

My role was the amalgamation of an interactive designer and developer. I worked on projects from concept through completion.• Applied technical knowledge to my design process and aided other teams with understanding their options• Mentored other designers with technical skills on how to bring the two skillsets together• Facilitated communication between the design and technical teams.• Inspired the creation of a multi-discipline team focused exclusively on expanding the company’s offerings in new technologies (rich media, mobile, podcasts, video integration etc.). • Worked with a small team in the creation of award winning self-promotional projects.• Designer/animator on award winning client projects. Projects focused on banner campaigns, promotional and corporate websites.Clients: Expedia, Morgan Stanley, Pokeman, Roche Pharmaceuticals, AstraZeneca, Motorola, Siemens, Wyeth Pharmaceuticals, Carnival Cruiselines, and the Vanguard GroupAwards: 2006 — Silver ADDY (self-promotion), IAC Best Microsite/Landingpage, IAC Outstanding Microsite/Landingpage2005 — Silver ADDY (self-promotion) at the local, regional and national levels

Launched my own interactive agency focused on the local small business market. Designed and developed client websites, corporate identities and interactive marketing collateral. Learned how to foster client relationships and manage their expectations, timeframes and budgets.

Primarily worked with a few repeat accounts on a medium to long term basis. Including Avenue A | Razorfish, which turned into a permanent position.

First non-founder hired at a small venture funded technology start-up company. As a start-up my roll was multifaceted and included: designer, Flash developer, client relations, production and workflow management.Highlights:• Designed and developed user interfaces, e-mail templates, content layouts, core functionality and the content architecture for a diverse list of client needs.• Worked directly with a broad range of clients that spanned entertainment (direct-to-consumer) through Fortune 100 companies (business-to-business): Capitol Records (Radiohead, Everclear, Korn), Artisan Entertainment (Blair Witch Project), Williams-Sonoma, Hitachi, and Siemens• Worked on early methods of creating viral/fan based promotional widgets and dynamic micro sites that later became a standard industry practice.• Wrote documentation for external designers/developers to connect with the company's proprietary technology.• Internally developed code and processes to provide greater flexibility, usability and workflow efficiency.