Bobby Baker Email & Phone Number

Lawrenceville, Ohio

Medical device and products distributorship.− Established a scalable medical device and product distributorship focused on Type II Diabetes. Currently growing at 27% annually. The business is scalable for vertical growth and in multiple channels, nationally. − Identified suppliers, negotiated and secured contracts, and developed new categories in high potential channels. − Within one year, obtained certifications, established field training, national testing, and successfully launched the business. − Recruited and trained supporting staff, obtained certifications and assigned staff to skilled Nursing Facilities and Primary Care Physicians. − Obtained multiple contracts with non-hospital owned physician groups to enable them to better bill for services and increase net profits. − Identified and acquired a unique, state-of-the-art digital electronic monitoring and information system capable of delivering competitive bidding within government guidelines. − Became the only company in the industry to download patient testing in real-time directly to the physician’s records resulting in higher record compliance and increased revenue. − Revolutionized monitoring of daily outcomes and strengthened the distributorship’s foothold in the industry.

Columbus, Ohio Area

Medical products distributorship.− Incorporated a value-added distributor of a comprehensive line of products from multiple manufacturers. − Assembled a team of investors and established a strategic market penetration plan. − Within the first year:− Established products and full penetration achieving 11.4% market share, − Sales $12.3M, $492,000 / FTE, with a 30% EBITDA while the industry averaged 5%. − Start up to successful acquisition in 4 years.

Columbus, Ohio Area

Ohio-based trade association for the long term care industry.− Recruited by this statewide association as a change agent and turn-around expert.− Established business growth strategies for association by identifying new ways for the constituency to grow their businesses despite state budgetary issues and increased regulation. − Within 36 months became Ohio’s contributions leader, increasing membership to 22,000 beds. − Performed a complete reorganization from a publicly traded multi-state monopoly to a private business.− Within one year, refocused strategic targeting to smaller groups combining purchasing power and reducing expenses.− Authored and published trade articles gaining national exposure and securing nationally recognized speakers (Governor Jesse Ventura & Dr. Joyce Brothers) for conferences. − Initially revitalized the organization and doubled facility level membership. Continued to increase sales averaging 40% sales growth over the next 3 years.

Lima, Ohio

Independent living community.− Launched Poly-Stat Computer Applications as a new start up business in a highly regulated environment. Created the business plan, structured the product offering, and within 90 days, brought it to market. Became profitable within the year and sustained profitability for 8 additional years. − Successfully sold business to sale of the company to Arbor Health Care Company. − Retained by Arbor Health Care Company to focus the organization’s sales strategy on new channels. − Built the team, infrastructure, and strategic plan, developed collateral, recruited, trained, and mentored the sales teams. − Within 90 days, catapulted growth from new business acquisition every 90 days to every 14.

Columbus, Ohio

Launched a new start up business in a highly regulated environment. Created the business plan, structured the product offering, and within 90 days, brought it to market. Became profitable within the year and sustained profitability for 8 additional years. This led to the successful sale of the company to Arbor Health Care Company in 1997

Chicago, Illinois

Challenged to develop sales promoting a specific line of products. Developed and perfected a creative line of selling techniques, targeted within the channel. Within 120 days, targeted, presented and acquired new business in 7 categories. Within the year, exceeded budgeted goals in every category by an average of 147%. Ranked 2nd nationwide out of 570 competitive sales representatives. The methods developed here were adopted as they increased market share and profit expectations.