National Merchandising Solutions Company

Responsibilities:Lead Business Development efforts targeting the CPG & QSR industries.Accomplishments:Co-Winner - 1st Place 2018 TC Transcontinental North America Innovation Challenge for the creation of the CPG Digital Sell Sheet to help CPG brands engage with retail buyers remotely and more effectively.Established business relationships with key industry stakeholders: Food Health & Consumer Products of Canada, Restaurants Canada, Grocery Business Magazine, and the Mississauga Board of trade as over 70 CPG companies have their Canadian headquarters in Mississauga, ON. Senior executives from all organizations visited the TC Premedia site to better understand our capabilities. They then promoted them with their own members and contacts. Accomplishments:Personal outreach & networking efforts generated RFQ/RFPs with the following CPG & QSR brands: Abbott, Arterra Wines, Bayer, Boston Pizza, Caldic Foods, Campbell's Foodservice, Campbell's Soup, Campbell's USA, Canadian Olympic Foundation (Non CPG) Celebrity Pet Foods, Coca-Cola, Conagra Foods, Dr. Oetker, Equifruit, Food Health & Consumer Products of Canada, General Mills, Grace Foods, Grocery Business Magazine, Hershey Canada, JM Smucker, Kraft Heinz, Lindt Sprungli, Lone Star Texas Grill, Melitta Coffee, Molson Coors, Mondelez, Nestle Purina, Oliviera Foods, Pizza Nova, Pizza Pizza, Restaurants Canada.Hosted over 30 CEOs from the CPG industry for the 2019 FHCP Executive Board Meeting.Achieved all business & personal development targets.Secured annual performance bonus.Personally sourced, and with the help of my family, re-packed and delivered over 60,000 food & drink items to front line healthcare workers and first responders during the COVID19 Pandemic. All CPG products were generously donated to me by my amazing clients and industry contacts.

Responsibilities:Using knowledge of CPG companies and their respective portfolios, develop & implement the NA sales strategy for Snipp's promotional receipt recognition product targeting the CPG industry and assign accounts to Business Development Reps and Sales Reps to prospect and mine. Accomplishments: Sales Strategy presentation was instrumental in securing additional VC investment.

Responsibilities:Responsible for operations of all creative & strategic service departments across 2 CDN offices including Strategy, Creative, Design, Production, and Fast-Track teams representing 40+ people.Oversee all copywriting initiatives, RFP submissions, and manage all full-time and freelance copywriters. Support SVP strategically, creatively as well as operationally (project management, resource management, vendor management) on all New Business Development efforts. Responsible for leading the creation and development of the brand strategy as well as the day-to-day management of the Cineplex Player One Amusement Group account, including re-naming, re-branding, re-positioning, and corporate identity work, trade advertising, tradeshow marketing materials, and website content, as well as launching the brand at the industry's marquis event, IAAPA, 2017.Responsible for the restructuring and day-to-day management of the creative and design departments to increase productivity/utilization and to drive efficiency while ensuring the delivery of effective solutions that are on strategy, on budget, and delivered on time. Accomplishments:Winner of the North American Game Changer Award in August 2016 for my impact on the department, corporate culture, and contribution to New Business Development.Achieved all business & personal development targets.

Responsibilities: Oversee operations of all agency departments including: Account Service, Creative, Studio, Strategy, Digital, and the Operations Team.Support SVP strategically, creatively as well as operationally (project management, resource management, vendor management) on all New Business Development efforts. Accomplishments:Achieved all business targets. Improved employee engagement results.Improved employee retention results. Improved employee utilization results. Promoted to VP Integrated Operations.

Responsibilities: Lead a team of 28 Digital and Social Media Strategists, Information Architects, Project Managers, Designers, Content Writers, Community Managers, as well as front-end and back-end developers. Support SVP on all New Business Development efforts with a focus on digital-first shopper marketing strategies.Create digitally-centric, integrated shopper marketing campaigns that are engineered to engage and influence the shopper at key moments along their entire path through purchase: Pre-Shop, Shop, Post Shop. Products, services, and solutions included responsive design promotional websites, SEO/SEM, mobile apps, progressive e-coupons, branded content marketing, promotion amplification, as well as community management and moderation on brands' social sites.Accomplishments:Successfully implemented new project management and resource management solutions. Achieved all business & personal development targets. Promoted to Sr. Director, Integrated Operations.

Develop fully integrated shopper marketing campaigns for leading CPG companies, including Pepsico Beverage and Food, MARS Confectionery, MARS Pet Foods, Weston Foods, as well as QSR YUM! Brands.

Provide strategic consulting to clients in the areas of integrated marketing communications (online/offline) as well as operations based on audits performed using the Conversion Index.Collaboration on the creation of the Conversion Index, a proprietary SaaS marketing diagnostic tool that helps companies evaluate their readiness and ability to leverage the digital marketing landscape in order to convert more prospects to customers and customers to advocates.Oversee daily operations of the "Brand Discoverability" division, the search and media planning and buying division of Conversion, as well as the "Brand Editorial" division, responsible for the planning and creation of engaging content as well as all online and offline creative.Assist the President and other Partners in new business development, and the VP Client Service with strategic direction and program oversight.Clients: TD Canada Trust, Sick Kids Hospital Foundation, Heart & Stroke Foundation, Medic Alert, ROM, Walmart Canada, First On Site, Eli Lilly, PLASP, Sym-Tech, Primaris.

Re-positioned and re-branded Focus Ad Inc, a traditional print production company as a dynamic full-service, integrated marketing communications agency with robust digital and media capabilities. Collaborated with the President on new business development and oversaw strategy and execution on integrated digital marketing communications for new clients: United Van lines, Spaces Toronto, Roto-Rooter, AML Compliance / Williams McGuire, Biovail Glumetza.

Educate clients about "new" and emerging digital opportunities, including social media, search engine optimization, search engine marketing and mobile marketing. Initiate digitally centric planning sessions, to help clients integrate digital activities into traditional marketing plans that create meaningful and measurable engagement with their desired target audiences.

Work with the VP Managing Director, Interactive, the CTO, as well as the interactive account group to develop Strategic Interactive (UX, SEO, SEM, & SMO Social Media Optimization) plans for existing clients as well as new business prospects, including appropriate metrics for success. Ensure interactive initiatives are strategically aligned with offline marketing and advertising efforts. Contribute to creative and content briefs to ensure consumer relevancy by identifying key communication messages based on consumer and business insights. Conduct competitive research and auditing of interactive and social media campaigns and generate reports and presentations outlining best practices, and online marketing innovation. Contribute to all RFP’s for Cundari Group of Companies.Clients: BMW Canada, Kaiser Permanente, Subway Canada, Rona, CanWest, Canadian Breast Cancer Foundation, GSK, OVOS.

Oversee the strategic and creative development of all Interactive, Customer Relationship Management (CRM), Promotions and B2C/B2B Direct Marketing and Social Mediainitiatives for agency clients, including: ALSTOM, Kaiser Permanente, BMW, The ROM, Canadian Breast Cancer Foundation, CIBC Run For the Cure, Siemens, National Car Rental, driving.ca, Borden, Ladner & Gervais, Certified General Accountants (CGA), as well as New Business Development, and Training.

Oversee the strategic and creative development and write content for all Customer Relationship Management (CRM), Promotions and B2C/B2B Direct Marketing initiatives, as well as the creative development of all business collateral materials for agency clients. New Business Development.

Develop Direct Marketing, Promotions, Interactive Advertising campaigns and web content for advertising agencies and marketing departments of various companies, including: Nissan, Infiniti, BMW Canada, BMW Group, Honeywell Automotive, Petro-Canada, Petro-Points, Petro-Canada SuperPass, Direct Energy, Canadian Oil Heat Association, Ontario Lotteries & Gaming, Ontario Tourism, Compaq, HP, IBM, American Express, AMEX Global Assist, Coors Light, Heineken, Kraft, Kellogg's, Ronald McDonald House, Levi's, Mello Yello, Coca-Cola, Minute Maid Simply Orange, Perrier, Nestlé Waters, Nestlé Canada, Nestlé Confectionary, Rogers Wireless, Telus Mobility, MTV Canada, Toronto 1, TV Land, Stampede), Cogeco Cable, Cisco Systems, FedEx, Kyocera Mita, Starbucks, TAZO Tea, Swiss Chalet, Electrasol, Veet Rasera, Reactine, Disney Canada, Buena Vista Games Canada, Sleep Effects, Danone/Canadian Springs.

Collaborate with Sr. Art Director, Director of Account Service and Sr Planner on the creation of Direct Response and Digital campaigns. Present creative concepts to Group Account Director and Clients. Write all content and communications for Direct Mail, Email, Display campaigns, websites, PPC Campaigns, and Radio. Clients included CIBC, Microsoft Canada, Ford, Kia, Canada Post

Developed Brand, Direct Response, Retail and interactive advertising campaigns and content for Nissan Canada, Sears, Moosehead Breweries, Absolut Vodka, Petro Canada, TD Bank and Shoppers Drug Mart.

Worked on Integrated Advertising and Direct Response campaigns for IBM Enterprise Solutions. Coordinated media planning, creative development and production activities.

Worked on integrated advertising campaigns for TD Bank, Interac Association, Champion Clothing & Retail Operations. Coordinated media planning, creative development and production activities.