Robert Rave Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, Us

• Lead, manage, and mentor a dynamic social and digital department of 30+ creatives, strategists, and managers, driving improvements in processes, efficiency, and creative output. • Foster cross-functional collaboration across departments, finding connective tissue to enhance creative campaigns and ensure a cohesive brand experience for clients. Spearhead projects that leverage insights from sales, creative, and strategy teams to increase client engagement and drive revenue growth.• Play a key role in business development and securing Agency of Record (AOR) work, contributing to significant growth in new client acquisitions and revenue year-over-year. Develop strong relationships with key decision-makers, positioning Concept Arts as a trusted creative partner.• Continuously enhance the creative process, identifying efficiencies and implementing new tools and methodologies to reduce project timelines and increase client satisfaction. Launch initiatives to streamline content creation, resulting in increased output without compromising quality.• Manage financial responsibilities, including reviewing and approving budgets, forecasting revenue, and managing P&L for the department. Implement cost-saving measures that reduce expenses while maintaining high-quality output, contributing to overall department profitability.• Provide strategic leadership and guidance to the team, fostering a culture of innovation, collaboration, and continuous learning. Implement programs that increase employee engagement and reduce turnover.

Los Angeles, California, Us

Reorganized department, within the first 6 months of this role, to create a unified team from 3 disparate disciplines. Lead and manage a digital team of 30+ creatives, strategists, managers and a cross-functional team. Clio & Webby award-winning► Developed the agency’s digital practice including defining the department’s long-term vision, unique sales proposition, internal process and revenue models that have led to YoY growth.► Defined the department’s long-term goals of working on big tent pole entertainment properties as well as being a trusted partner among all the studios. ► Established unified pricing, created promotional sizzle reels and leveraged personal industry contacts to obtain new business opportunities. ► Won multiple 360 campaigns and continue to be asked to make related pitches; increased profits by +175% by the end of first year, and continue YoY growth.CLIENTS: A24, Apple, Disney, Fox Searchlight, F/X, Lionsgate, Lifetime, Netflix, Paramount, Sony, Square Enix, Twentieth Century Fox, Universal Pictures, Warner Bros.

Burbank, Ca, Us

Hired to create and execute strategic global social media and digital initiatives for all WB theatrical titles and to concurrently provide leadership to the social media managers. Organized the social managers and worked closely to develop a unified team. ► Educated and wrote social media guidelines for filmmakers and talent, advising on social media talking points for WB titles. ► Oversaw global digital marketing strategies through full life cycle of a project’s release including paid media strategy, content marketing, creative production, influencer marketing and platform partner relations.► Established process and communication structure for work across print, a/v, production, legal and accounting.► Managed a large, diverse client portfolio and fiduciary of all digital and social budgets for theatrical campaigns on larger films: American Sniper, The Hobbit, Gravity, The Lego Movie, Creed, Magic Mike, Godzilla, Annabelle, The Intern, San Andreas, and Sully.► Created a social media campaign for a small indie horror film, the Gallows, resulting in the film opening at $9M, ranked in the top 5 opening weekend, and went on to gross $42M worldwide.

Los Angeles, California, Us

With a unique mix of strategist, content expert and campaign director often acting as the “CEO” of a given A-list persona’s presence in social media. Senior most day-to-day client facing contact, ensured successful program development and execution throughout the relationship and across all platforms. Managed a base of 40 or more clients within the vertical and an internal team of 10 or more.► Synthesized information from internal (client team and executive) and client teams into a master strategy -- providing all parties with a clear path forward to achieving goals.► Managed client pursuit and active program efforts — from assessment through pitch, on boarding, execution and downstream opportunity development.► Built and communicated overarching program goals, including content strategies, tech solutions, design requirements, editorial calendar requirements and page analytics reports to internal and client teams.

New York, Ny, Us

Signed three book deal in 2008 with St. Martin’s Press/Macmillan; SPiN: A Novel released in 2009. Waxed in 2010. Conversations and Cosmopolitans in 2011.► Created media plan for novel and saw results on abc.com, perezhilton.com, ew.com, gawker.com, New York Observer, Paper, CT Post, Just Jared, E! Online, Chicago Sun Times, The New Yorker, and many other major media outlets. ► Second novel released in 2010 and created, implemented, and saw similar results to first novel. ► Named "40 under 40" by Advocate Magazine.► Third book, a nonfiction work, saw notable acclaim and media opportunities

Consulted for General Motors Company and Tres Bien Shop among many others, managing their social branding of high-profile accounts. Discovered and developed relevant media and editorial content. ► Created and executed engaging, out-of-the-box marketing and promotion for projects utilizing multiple social media platforms. ► Created and wrote attention-grabbing and engaging copy while maintaining the client’s voice and messaging.

Lead and directed the work of staff to create and implement national marketing and media campaigns; Former clients included (but not limited to): MAC Cosmetics, Tommy Boy Records, Nautica, L’Occitane, Universal Records, Logic Records, The Gap, DJ Victor Calderone, DJ Tracy Young, Sarah Jones; Cross-promoted clients and products to build stronger brands under extremely tight deadlines; Organized and launched events to create a groundswell of buzz around clients.