Robert Rich Email & Phone Number

Texas, United States

Dallas, Tx, Us

Dallas, Tx, Us

Dallas, Tx, Us

Lead team of marketing technology program managers and analysts tasked with defining, implementing and governing the marketing platforms used to deliver content to customers via TI.com. I partner closely with IT to integrate platforms with existing web infrastructure and strive for full entitlement of platforms with internal stakeholders to deliver a seamless experience for online users, with an eye on enhancement and evolution of platforms as industry trends change and new technology solutions emerge.Current platforms under my oversight are web content management (CMS); digital asset management (DAM); translation and localization; video; AB testing; competitive cross-reference; product information management (PIM); and software publishing.

Dallas, Tx, Us

Managed variably-sized teams of web project managers within the digital marketing organization, supporting digital marketing for all of TI's product groups. My team focused on execution of web updates, data analysis, and search engine optimization, providing strategic counsel to business partners, central IT organization and digital marketing peers. I drove cross-functional projects related to TI external web presence and maintained internal data integrity standards through development of new processes and cleanup of existing data.

Dallas, Tx, Us

Dallas, Tx, Us

- Manage digital marketing initiatives for TI’s MSP microcontroller products- Work with engineers to develop digital marketing campaigns promoting new and existing products and solutions - Serve as key contact to business unit for any digital needs, including web troubleshooting and upkeep, web traffic, SEO and SEM optimization, and ecommerce platform- Develop email marketing initiatives (adhoc and automated programs), banner advertising, paid media (display and aggregation) content, marketing videos, and other key components of promotion- Created automated email program promoting new MSP432 microcontrollers; at 3 month mark, program has average open rate of 51% and click rate of 18% with 15k conversions driven

Dallas, Tx, Us

- Managed internet presence for businesses within TI's microcontroller (MCU) and Wireless Connectivity portfolio. - Worked with marketing and application engineers within these groups to plan and coordinate web releases of products, including building and populating product folders, tool folders, landing pages, and ecommerce "buy now"​ pages. - Updated web portals based on new releases and to promote existing products. Also managed TI's LaunchPad ecosystem portal page at ti.com/launchpad, including placing new products on the page as they are released, and making updates to various sections based on current promotional focus. - Pulled, analyzed, and distributed metrics reports to team members on product sales, traffic health, and search optimization.

Dallas, Tx, Us

- Managed internet presence for TI's Clocks & Timers, Interface, and Sensors portfolio. - Worked with engineers in each business unit to develop and place content on the appropriate web pages to drive awareness sales of TI devices and tools. - Coordinated redesign of product portal pages, product trees, and other items as needed. - Pulled, analyzed, and sent out metrics reports to key business unit team members on product sales and traffic health to the pages. Also took care of general web troubleshooting for my product groups.

Dallas, Tx, Us

- One of two program leads for TI's Thank an Engineer, a viral content program aimed at young engineering students and those just entering the engineering workplace. - Sourced and wrote blogs related to key engineering issues and topics. - Assisted in conception, filming, and production of "Ask An Engineer" videos. - Handled key promotional activities for the program while also searching for new vehicles.

Dallas, Tx, Us

- Managed media relations activities for TI's Audio, imaging, touch, haptics, and sensor product portfolio. - Sourced and wrote news releases, coordinated media briefings, implemented social media projects and placed technical articles in trade publications written by engineers on my team.

- Developed and implemented social media marketing strategies for an Austin, Texas-based tequila distributor. - Managed the company's Facebook fan page, Twitter account, and various other forum accounts. - Coordinated with the company's lead marketing agent to explore and develop new social media strategies.

- Wrote a weekly column that appeared in the Sunday edition of a regional newspaper located in Palestine,Texas. Topics ranged from experiences I had during my college career to sports to entertainment.

- Researched, wrote and edited stories for the largest university newspaper in the US, covering all aspects of entertainment, from music to movies to television.

- As an intern, performed many of the same duties as full-time editors, and was supervised by a senior member of the staff. - Wrote back cover texts for upcoming releases (both fiction and non-fiction), performed large amounts of research several projects, and contributed posts to the company's blog.- Participated in the development of and research for a significant ghostwriting project, including online research, as well as seeking out interviewees for inclusion in the book, and in many cases conducting the interviews.