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Growth-Oriented Marketing Leader | DTC | E-commerce | Data-Driven Strategy | CRM | Brand StorytellingI'm a passionate marketing leader with 10 years experience driving customer acquisition, retention, and revenue growth across various industries. I excel at developing and executing data-driven marketing strategies, managing multi-channel campaigns (email, paid ads, social, content), and leading high-performing teams.Here are some of my key strengths:- Crafting compelling brand stories that resonate with target audiences- Building and managing successful DTC and e-commerce marketing programs- Leveraging data insights to optimize campaigns and maximize ROI- Developing dynamic CRM strategies to nurture leads and boost customer lifetime value (LTV)- Leading and motivating remote marketing teams
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Marketing DirectorRachio Oct 2024 - PresentDenver, Colorado, UsOverseeing a team of talented marketers, I drive the growth and brand strategy for Rachio's suite of smart yard products. My responsibilities include:- Effectively managed marketing department through personnel changes and shifting budget needs including direct oversight of seven-figure paid marketing budget and overall brand management.- Worked closely with sales team to build highly accurate forecasts across multiple channels, as well as with finance team to model out profitability across different product types in distinct business models.- Organized marketing team to support omnichannel sales targets through various channels (direct mail, Home Depot email/social media campaigns, Costco mailers, Walmart programmatic advertising, etc.).- Navigating new product go-to-market sales and marketing efforts, as well as constant rolling feature updates.- Building and executing a comprehensive brand strategy and campaign execution.- Overseeing creative and web development teams to deliver engaging content and a seamless user experience. -
Director Of GrowthRachio Jun 2021 - Oct 2024Denver, Colorado, UsIntegrated marketing efforts with sales team efforts to efficiently scale existing channels and build new ones. - Developed new CAC-based Amazon advertising strategy that drove incremental seven-figure revenue in 2024.- Built and managed a marketplace on rachio.com of dropship products from a dozen partner companies that generated millions in incremental revenue from existing customers within three years. Also implemented and supported several ways to sync sales data based on the partner’s needs and ecommerce tech stack.- Implemented new CDP with engineering team combining data from Snowflake, Shopify and other sources. This led to a new email strategy that has generated new revenue for rachio.com, all the while maintaining >55% open rate and <0.001% unsubscription rate in Klaviyo. - Led GTM strategy for a new product in 2023 resulting in hundreds of thousands of pre-sale revenue in Q1 and millions of dollars of new revenue through the rest of the year on Amazon and rachio.com.- Oversaw website rebrand/rebuild effort that included work from outside agency and internal engineering resources to expand our Shopify ecommerce sales capabilities from one brand/one product to multiple brands/multiple products over the course of about three months.
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Senior D2C Channel ManagerRachio Jul 2020 - Jun 2021Denver, Colorado, UsDeveloped new subscription business model and built ecommerce infrastructure to scale across different sale types (pre-order, pre-sale, sale) and recurring replenishments to create a seamless experience for customers.- Delivered seven-figure revenue in the new model's first year while doubling winter sales. The latter reduced the risk of lost revenue in a highly seasonal business and captured guaranteed revenue months ahead of time.- Managed cross-functional team of engineers to develop Shopify/Recharge/internal server subscription system that successfully managed thousands of active subscriptions across hundreds of SKU variations. - Successfully transitioned industries and reached 93% to revenue plan despite pandemic uncertainties and supply chain difficulties.- Defined and implemented ecommerce web tracking events for Segment.io customer data platform.
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Digital StrategistThe Denver Post May 2019 - Jul 2020Denver, Colorado, Us- Managed organic social media, newsletter and web channels with hundreds of thousands of views/interactions per day.- Optimized and edited content for multiple newsroom teams to maximize pageviews.- Covered major breaking news events and organized digital needs for long-term projects. -
Director Of Digital SolutionsThe Register-Guard Jun 2018 - May 2019Eugene, Ore., Us- Oversaw all digital operations within the newsroom, including web, mobile app, newsletters and social.- Developed best practices for digital properties, doubled mobile app usage and grew newsletter readership 230% in less than a year.- Created and maintained user-friendly digital products that received millions of interactions each month.- Worked closely with corporate leaders within GateHouse Media (now Gannett) to retain and grow audience through acquisition.- Built and rolled out numerous digital strategies driving growth in readership on digital platforms.- Managed day-to-day website maintenance and long-term news projects. -
Digital Developer/ProducerThe Register-Guard Jun 2014 - Jun 2018Eugene, Ore., Us- Sole maintainer for entire registerguard.com codebase, as well as supporting ad platforms, enabling hundreds of thousands of users to across multiple content channels each week.- Developed image and video players that incorporated advertising for the first time delivering millions of new ad impressions each month for the newspaper. Also developed ways to serve this content in our mobile apps.- Successfully migrated advertising platforms from OpenX to Google DFP across all platforms opening up new revenue streams and more robust ad targeting.- Built multiple web scrapers and story page builders in Python to support newsroom projects.
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Board MemberEmerald Media Group Aug 2015 - Apr 2019- Built long-term strategies for financial stability and student training.- Participated in annual hiring process for editors-in-chief for Daily Emerald and Ethos Magazine. -
Volunteer/CoordinatorUohack Jan 2015 - May 2018- Built introduction to web development and data analysis curriculums for University of Oregon students.- Organized weekly meetups for training and discussion on technical topics for non-technical majors.
Rob Denton Skills
Rob Denton Education Details
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University Of Colorado At BoulderJournalism
Frequently Asked Questions about Rob Denton
What company does Rob Denton work for?
Rob Denton works for Rachio
What is Rob Denton's role at the current company?
Rob Denton's current role is Marketing Director | Growth, brand, GTM.
What is Rob Denton's email address?
Rob Denton's email address is rd****@****ost.com
What is Rob Denton's direct phone number?
Rob Denton's direct phone number is (541) 485*****
What schools did Rob Denton attend?
Rob Denton attended University Of Colorado At Boulder.
What skills is Rob Denton known for?
Rob Denton has skills like Journalism, Editing, Photojournalism, Storytelling, Multimedia, Social Media, Image Editing, Web Design, Ap Style, Digital Journalism, Newspapers, Emerging Technologies.
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