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An executive-level leader with over two decades of experience in marketing, strategy, sales and general business management. Brought his extensive top-tier CPG pedigree agency side, first in a marketing strategy consulting role where he specialized in uncovering category and consumer insights that unlock the growth potential of existing brands and new product innovations. Next, was a strategically-minded VP of Client Service, delivering integrated marketing and strategy services. Partnered with a broad spectrum of leaders, including some from brands such as Tim Hortons, SkipTheDishes, Pfizer and TD Bank. Moved back to the client side first for once client, Skip and now leads the marketing and sales teams for the largest group of dental laboratories in Canada, Canadian Dental Labs. Has a track record of helping bring new thinking forward, leading to a significant change in performance and long-term outlook.
Canadian Dental Labs (Cdl)
View- Website:
- canadiandentallabs.ca
- Employees:
- 4
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Director - Head Of Marketing, Sales And EducationCanadian Dental Labs (Cdl)Toronto, On, Ca -
Director - Marketing, Sales And EducationCanadian Dental Labs (Cdl) Sep 2024 - PresentGreater Toronto Area, CanadaReporting to the President and CEO, lead the Marketing and Sales Teams and the organization's education initiatives across the country. Mandated to grow our labs nationwide (Shaw in Ontario, Protec in the West and Hallmark in the East) and to do our part in delivering against our mission of changing lives every day. -
Founder & Principal ConsultantStrategies That Work Consulting 2024 - PresentGreater Toronto Area, CanadaOriginally established in 2014, an independent consultancy providing bespoke marketing, sales and strategy-related services. -
Head Of Brand Strategy, Media, Innovation And Courier MarketingSkipthedishes Jan 2023 - Oct 2023Toronto, Ontario, CanadaAfter working on the business from the agency side for over two years, joined the Marketing Leadership Team in a newly expanded position. Led a team of 13. Managed a brand and media budget in the multiple tens of millions. Strategic marketing lead for all efforts in new verticals beyond restaurant delivery. Directly managed and/or influenced full-funnel performance and digital marketing efforts. Directly led the organic social media team. Partnered closely with the internal… Show more After working on the business from the agency side for over two years, joined the Marketing Leadership Team in a newly expanded position. Led a team of 13. Managed a brand and media budget in the multiple tens of millions. Strategic marketing lead for all efforts in new verticals beyond restaurant delivery. Directly managed and/or influenced full-funnel performance and digital marketing efforts. Directly led the organic social media team. Partnered closely with the internal creative agency and was the relationship lead for all AOR relationships. Worked collaboratively with all functions including Corporate Strategy, Sales, Product and Finance. Show less -
Vice President - Client Service (Skipthedishes, Tim Hortons, Td Bank & Others)Diamond Marketing Group Jan 2019 - Dec 2022Toronto, Canada AreaOverall marketing strategy and client relationship lead. Partnered with senior marketing leaders to help them deliver against their brand and business objectives. Orchestrate strong collaboration leveraging Diamond's and the client's cross-functional team. A critical player in developing strategy, crafting the creative brief and, of course, the creative output. Accountable for delivering against Diamond's aggressive growth objectives. CLIENTS: Tim Hortons, SkipTheDishes, TD, TD Bank… Show more Overall marketing strategy and client relationship lead. Partnered with senior marketing leaders to help them deliver against their brand and business objectives. Orchestrate strong collaboration leveraging Diamond's and the client's cross-functional team. A critical player in developing strategy, crafting the creative brief and, of course, the creative output. Accountable for delivering against Diamond's aggressive growth objectives. CLIENTS: Tim Hortons, SkipTheDishes, TD, TD Bank (USA), Destination Ontario, General Mills, Ontario Parks, FH Health, Sporting Life, Tilray and many others.INDUSTRIES: Financial Services (FI), QSR, Consumer Packaged Goods, Retail, Cannabis, Food Delivery, Commercial Real Estate, Non-Profit, Other Show less -
Group Account DirectorDiamond. Apr 2018 - Jan 2019Toronto, Canada AreaAccountable for leading the team that provides strategic client services for the company's largest client all in an effort to enable strong brand and business growth. -
Professor - School Of MarketingSeneca College Jan 2021 - May 2021Greater Toronto Area, CanadaBrand Management (BMK) Graduate Certificate ProgramCourse: Advertising & Promotions Thrilled to share my knowledge and experiences with the next generation of talented marketers. -
Director, Strategy @ InsyncPublicis Health Jan 2016 - Apr 2018Toronto, Canada AreaTrusted client partner working on global brand and new product innovation initiatives for top global pharmaceutical companies. Focus is on uncovering the disruptive customer, consumer and market insights that enable the creation of marketing strategies and communications that drive brand and business growth. - Designed and executed custom research projects- Trained moderator- Created and facilitated large multi-stakeholder team planning workshops to share insights and guide the… Show more Trusted client partner working on global brand and new product innovation initiatives for top global pharmaceutical companies. Focus is on uncovering the disruptive customer, consumer and market insights that enable the creation of marketing strategies and communications that drive brand and business growth. - Designed and executed custom research projects- Trained moderator- Created and facilitated large multi-stakeholder team planning workshops to share insights and guide the building of vision and strategy. - Worked with a broad range of global clients including Pfizer, J&J, Eli Lilly and GSK. Show less -
Senior Strategist @ InsyncPublicis Health Jan 2015 - Dec 2015 -
Senior Consultant (Contract) @ InsyncPublicis Health Oct 2014 - Dec 2014 -
Director Of Marketing - DeliMaple Leaf Foods Inc 2013 - 2014Responsible for leading the marketing team managing the 2nd largest Director portfolio in the company. Management includes both the Full Serve and Self Serve categories covering branded and private label. Priority mandate was to finally bring order and strategic direction to the very troubled Full Serve Deli category. -
Director Of Marketing & Innovation - Fresh Prepared FoodsMaple Leaf Foods Inc 2010 - 2013Senior Leadership Team member - Led a Marketing & Product Development team of 8+ in the management of the Olivieri brand as well as Private Label across multiple categories. Includes all channels including traditional retail, club and foodservice both in Canada and the USA. -
Director Of Marketing - Baked GoodsGeneral Mills Canada 2009 - 2010Returned at a more senior level to cover a maternity leave leading a team of 5 talented marketers in the management of the Baked Goods portfolio. Business includes products in dry, refrigerated as well as frozen formats. Brands include Pillsbury, Betty Crocker and Pizza Pops. Marketing lead for all recruiting efforts. -
Brand Manager - Ready-To-DrinkDiageo Canada 2007 - 2009Looking to broaden industry experience, accepted this senior brand assignment managing the RTD category. The business was led by the Smirnoff Ice brand which represented a quarter of Diageo Canada’s total volume. Active role in the rebuilding of the RTD Category strategy which involved prioritizing brands, defining the role of each sub-brand and crystallizing the innovation and renovation agenda. Strategy built via extracting key consumer, category and customer insights from numerous sources. -
Business Team Leader - BritaThe Clorox Company Of Canada 2004 - 2007Following a short period managing Home Care & Automotive categories, moved into this General Manager like position leading a cross-functional team of 7 towards delivering/exceeding the financial commitments of the Brita business. Led the development of the strategic direction and prioritization of resources towards the delivery of all short and long-term commitments. Head liaison between Canada and US corporate headquarters. Member of Canadian Leadership Council. -
Marketing ManagerGeneral Mills Canada 2000 - 2004Three different manager assignments ending with responsibility managing the Child Cereal Portfolio. -
Assistant Marketing ManagerGeneral Mills Canada 1997 - 2000Built great initial experience by working on 4 different assignments over the first 3 years.
Robert Rizzo Skills
Robert Rizzo Education Details
Frequently Asked Questions about Robert Rizzo
What company does Robert Rizzo work for?
Robert Rizzo works for Canadian Dental Labs (Cdl)
What is Robert Rizzo's role at the current company?
Robert Rizzo's current role is Director - Head of Marketing, Sales and Education.
What is Robert Rizzo's email address?
Robert Rizzo's email address is ro****@****egy.com
What is Robert Rizzo's direct phone number?
Robert Rizzo's direct phone number is +121277*****
What schools did Robert Rizzo attend?
Robert Rizzo attended York University - Schulich School Of Business.
What are some of Robert Rizzo's interests?
Robert Rizzo has interest in Education.
What skills is Robert Rizzo known for?
Robert Rizzo has skills like Marketing Management, Brand Development, Talent Development, Market Research, Digital Marketing, Integrated Marketing, Strategy, Customer Insight, Gis, P&l Management, Marketing, Cross Functional Team Leadership.
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Robert Rizzo
Mississauga, On -
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