Robert Rodriguez Jr. Email & Phone Number

Lisle, IL, US

• Spearheaded brand research projects, resulting in a 15% increase in brand equity and development of data-driven go-to-market strategies.
• Conducted biannual Voice of the Dealer (VOD) surveys, improving dealer satisfaction scores by 20% through targeted improvements based on feedback.
• Led customer advisory councils, generating insights that informed new product development and resulted in a 25% increase in product adoption rates.

Lisle, IL, US

• Implemented Power BI dashboards that increased sales team efficiency by 30% and improved decision-making processes.
• Delivered monthly data-driven presentations on market share trends, contributing to a 10% increase in market share over 2 years.

Lisle, IL, US

• Orchestrated a successful new product launch, achieving 120% of first-year sales targets through strategic B2B marketing campaigns.
• Reduced marketing spend by 15% while maintaining campaign effectiveness through strategic budget management and vendor negotiations.

Hoffman Estates, IL, US

• Orchestrated national and local marketing campaigns across 900 locations, resulting in a 12% increase in overall sales and 15% improvement in brand consistency.
• Developed and implemented grand opening strategies for new franchises, achieving an average of 30% higher first-month sales compared to previous openings.
• Optimized media strategy through data-driven testing, leading to a 25% increase in ROI across digital and traditional media platforms.

Hoffman Estates, IL, US

• Launched affiliate marketing campaigns that drove a 40% increase in e-commerce revenue and expanded the company's online reach by 50%.
• Improved organic search rankings for key product categories by 35% through strategic SEO initiatives, resulting in a 20% boost in online lead generation.
• Redesigned customer loyalty program, increasing member acquisition by 30% and improving retention rates by 25% year-over-year.

US

• Led development and launch of 5 new product lines, exceeding sales forecasts by an average of 15% and improving market share by 8%.
• Conducted focus group research that informed product innovations, resulting in a 20% increase in customer satisfaction scores for new offerings.
• Optimized product lifecycle management, reducing inventory costs by 18% while maintaining 99% in-stock rates for key items.

US

• Directed national and localized marketing campaigns that increased brand awareness by 22% and drove a 10% uplift in sales across B2B and B2C markets.
• Mentored a team of 2 marketing specialists, achieving 115% of departmental KPIs and fostering 2 internal promotions.
• Revitalized the gift card program, resulting in a 35% increase in gift card sales and a 15% improvement in redemption rates.

US

• Pioneered the company's first register receipt campaign, boosting response rates by 2% and increasing net average transactions by 38%.
• Created an editorial calendar for promotional events, improving cross-departmental efficiency by 25% and reducing planning time by 40%.
• Spearheaded Hispanic marketing initiatives, resulting in a 45% increase in engagement within target markets and a 30% growth in Hispanic customer base.

Oak Brook, Illinois, US

• Developed direct mail strategies for 190 retailers, reaching 1,451,159 loyalty customers and driving a 28% increase in incremental sales.
• Implemented segmentation techniques that improved campaign ROI by 35% and increased customer retention rates by 20%.

Oak Brook, Illinois, US

• Integrated IT and Marketing systems for Ace Hardware's loyalty program, resulting in a 50% improvement in data accuracy and a 70% reduction in processing time.
• Designed and delivered training programs on CRM best practices, achieving a 95% adoption rate among retail owners.

Oak Brook, Illinois, US

• Managed support for Ace Hardware's custom point-of-sale system, reducing average ticket resolution time by 40% and maintaining a 98% customer satisfaction rate.
• Contributed to the development of system upgrades that improved transaction processing speed by 25% across the network.

Bachelor Of Science, Marketing

Certificate, Hispanic Marketing