Bringing to market innovative technology products and services is my passion. I have done it many times with a proven track record of successfully launching multiple new businesses. I’ve had P&L responsibility for start-ups and large established business units, and have profitably managed Consumer and B2B businesses, online services and ecommerce sites. I’ve led international projects and have a global perspective on how to grow a business. My approach is to lead large or small teams to drive for success with a positive, proactive, persistent, and above all passionate attitude.Effectively managing all phases of launching a new business or product is core to my process and key to success. I weave together strategic planning, product development, marketing, and management to deliver a positive return on investment (ROI). My process consists of four interwoven phases.Plan Identify unmet needs and solve pain points. Conduct primary and secondary research. Size market opportunity. Create business models. Prepare financial analysis. Develop Define use case. Prioritize features and function. Optimize user interface. Create elegant product/service design. Source tech developers and original equipment manufacturers (OEMs). Forge partnerships with related content and service providers. Create and establish SaaS business models. Negotiate agreements. Design informative and ecological packaging. Develop value add accessories.MarketDefine target customer. Identify primary and secondary markets. Prepare sales channel strategy. Manage sales channel partners. Create fully integrated advertising and promotion campaigns including paid media, earned media/PR, social media, customer relations marketing, event marketing. ManageOptimize pricing programs to maximize gross profit. Plan and control advertising and promotion expense. Manage selling, general and administrative costs. Deliver ROI and profit.Product ScopeI can support your new business or product throughout any or all of these interwoven phases. Depending on what phase you are in, from initial ideation to managing the new business, we can define my scope of work that integrates with the roles and responsibilities of your existing team.