Robert Robledo Email & Phone Number

San Jose, Ca, Us

Us

Position Summary:In this pivotal role as the Director of Marketing and Communications for the San Jose Downtown Association, I am responsible for developing and executing comprehensive marketing and communication strategies that align with SJDA objectives and elevate our brand presence in the community.Key Responsibilities:• Lead and manage a team of marketing and communication professionals, ensuring.• Responsible for communications to, for and about the SJDA (Including its subsidiaries – PBID, Foundation and DCDC) to its various constituencies, including members, downtown employees, residents, media, local government officials, and SJDA staff.• Develop and implement public relations/communications strategy and plan as it relatesto overall SJDA organizational strategies and advocacy efforts.• Lead media contact and coordinate responses with CEO, Deputy Director and staff most qualified to respond to media inquiries. Craft and oversee distribution of SJDA communications to the public, including press releases, editorials, and op/ed pieces, letters to the editor and photo opportunities.• Responsible for the timely creation and distribution of all SJDA communications, includingnewsletters, events calendar and website content.• Oversee the development and execution of marketing campaigns, activations, and initiativesthat build brand awareness, drive engagement, and increase revenue through sponsorship.• Monitor and analyze market trends, competitor activity, and customer feedback to identifynew opportunities for growth.• Collaborate with internal teams to ensure that all marketing and communication efforts arecoordinated and aligned with overall business objectives.• Build strong relationships with key stakeholders, such as media, influencers, and communityleaders, to amplify the SJDA's message and increase brand visibility.• Develop and manage the departmental budget, ensuring that resources are allocatedefficiently and effectively.

San Jose, Ca, Us

The Director of Special Events is responsible for leading, motivating, and professionally developing a team of event professionals, oversees the production and execution of high-profile events including, but not limited to, Commencement, Alumni Association events, groundbreaking events, press coverage event, and Presidents events. The Director of Special Events ensures consistent university branding standards and messaging to promote the University. This position ensures university protocols are satisfied prior to the start of events. Additionally, this position helps to build the university’s capacity to create and execute quality events through consultations and trainings.o Hosted/planned and managed events from small intimate dinners of five to large events with over 50,000 attendees.o Created the Event Planner Network on-campus (bringing together over 50 event planners) to educate, share best practices, and create structure to events throughout campuso Developed budgets for department and individual eventso Provided strategic event planning guidance to teamo Managing existing vendors/developing new partnerships with vendors from my vast book of businesso Develop and ensure department goals are meto Driving creativity and vision in campus-wide eventso Creating marketing campaigns for events to include target audience for event, creating graphics for consistent branding of event, creating registration process, etc.

Hayward, California, Us

Key management leader responsible for developing sponsorship programs, overseeing administration, event development and strategic planning. Other key duties include board relations and support, growth and development of the organization membership, personal branding and marketing, financial oversight, community outreach and government affairs, and other duties and responsibilities as may be assigned by the board President.o Submitted and awarded a contract with the county of Alameda-securing additional unanticipated funding for association to create programming around the COVID rental relief program-(additional revenue of $67,893)o Explore and develop new revenue streams, which created $35K in additional unanticipated sponsorship funding for the organization in 2021o Developing new programming to meet membership needs, while expanding offerings to bring in additional sponsorship revenueo Advocacy and Community Engagement: Effectively leverage existing relationships and foster new relationships with local and state-level elected officials and stakeholder groups to protect and improve the viability of the rental housing industry for providers and renters alike.o Financial Oversight: Through astute, diligent creation and management of the operating budget, ensure that adequate reserves are maintained and grown. Regularly deliver decision-quality financial information and reporting to the Board.o Board Relations and Support: Create and foster an environment of trust and partnership through visionary leadership.o Growth and Development: Develop and implement programs and processes that cement member retention and lead to increased membership growth. Enhance and implement new programs and services, while exploring new revenue streams.

San Jose, Ca, Us

The Santa Clara County Medical Association is a professional association representing physicians and their patients in all modes of practice and specialties, including medical students and residents.The Deputy Director worked with the CEO in management of the organization. Directly responsible for developing new programs and obtaining funding to support programming. Directly supervised Community and Programs Outreach Coordinator, Communications and Marketing Specialist, and the Accounting Coordinator, and worked closely with all other staff members in carrying out the organizations mission and purpose.o Participate in leadership development/strategic planning of organizationo Increased membership by 3% in Q3 of 2019o Developed new programming to meet membership needso Work with elected officials and partner with community organizationso Event management including vendor contracts/venue selection/budgetingo Assisted CEO in managing and developing $1.8 million budget for fiscal year 2020-creating $50k in additional sponsorship dollars.o Responsible for timeline development for marketing campaigns (membership development and growth, event awareness and branding to align with association strategic objectives and goals, and social media postings)

San Jose, Ca, Us

I was promoted on December 6, 2016 to Director of Audience Development & Events at the Silicon Valley Business Journal. I was responsible for business development and event management for the business journal. Responsible for the site selection, budgeting, event sales and execution of over 40 events annually, with an audience of 150 to 1200 attendees per event, generating revenue in access of $300K.Managed/grew paid circulation of publication (digital/print) by 3% each year, increased distribution of free email newsletters by 15%, produced 35 event revenue generating opportunities, and created two new revenue generating programs (Latino Business Leadership Awards and Business of Pride awards)o Develop internal and external Marketing Plans to meet event goals and objectiveso Develop message and work with creative to design marketing materials for eventso Event management for key clients, sponsors, and audienceo Create a team environment for additional staff to assist with event executiono Negotiate vendor contracts (including A/V, venue location, menu selection)o Part of the management team-creating timelines, develop budgets, strategic planningo Create media sponsorship packages for non-profit and trade organizations in Silicon Valleyo Event management for key clientso Speaker on networking tips (tools, how to prepare and identify people at networking events)o Special event reader presentations on “how to” use the Business Journal to generate leads o Website development/maintenanceo Well versed in social media outlets (Facebook, LinkedIn, and Twitter)o Use of CRM programs (including Salesforce.com)

San Jose, Ca, Us

Responsible for the site selection, budgeting, event sales and execution of over 40 events annually, with an audience of 150 to 1200 attendees per event, generating revenue in access of $300K.o Develop internal and external Marketing Plans to meet event goals and objectiveso Develop message and work with creative to design marketing materials for eventso Event management for key clients, sponsors, and audienceo Create a team environment for additional staff to assist with event executiono Negotiate vendor contracts (including A/V, venue location, menu selection)o Part of the management team-creating timelines, develop budgets, strategic planning

San Jose, Ca, Us

The Audience Development Director at the Silicon Valley Business Journal (www.siliconvalleybusinessjournal.com) is responsible for growing paid circulation of the weekly edition, both digital and print, increasing distribution of free email newsletters, and produce revenue generating opportunities such as event networking seminars. The Business Journal is the only local publication breaking business news in Silicon Valley. We show our clients how to Get the Story, Make the Connection, Close the Deal to grow your business. o Develop internal and external Marketing Planso Create media sponsorship packages for non-profit and trade organizations in Silicon Valleyo Event management for key clientso Speaker on networking tips (tools, how to prepare and identify people at networking events)o Special event reader presentations on “how to” use the Business Journal to generate leads o Website development/maintenanceo Well versed in social media outlets (Facebook, LinkedIn, and Twitter)o Use of CRM programs (including Salesforce.com)o Contribute to strategic direction of the Business Journal

San Jose, California, Us

Focal Point Planning (www.focalpointplanning) is a full service association management/event planning/digital marketing company. As Principal of Focal Point Planning, I hold over fourteen years of experience in association management and event planning. I have developed and managed budgets from $15,000 to $1.9 Million. Successfully planned and executed corporate team building events, corporate networking events, art and wine festivals, golf tournaments, private parties, fundraisers, grant applications, and much more.Manage the day to day operations of the business, to include marketing, business plan, and strategic initiatives. We assist businesses to reach their clear path to success.o Develop/Manage budgets for our clients.o Develop internal and external Marketing Plans.o Participate in conversations on social media outlets (Facebook, LinkedIn, Twitter) to boost client company's presence.o Create and run social media campaigns, integrated with other client marketing plans.o Event Planning to include small dinner parties to large corporate events with over 2,000 attendees.o Website development/maintenance, versed in social media outlets (Facebook, LinkedIn, and Twitter) and use of Constant Contact and Salesforce.com.o In-depth knowledge of how events compliment a brand and understand how events align with overall marketing & communications strategy.

San Francisco, California, Us

-Event Coordination and Planning (including contract negotiations, timing of programs, space planning, A/V requirements, point person with venue, coordinate and staff events with personnel, select company give-a-ways, select catering logistics, select/develop marketing materials)-Administrative Duties (to include special projects and reports for the Director of Administration)-Assist with A/P and A/R for different practice groups-Work with the Marketing Manager on off-site events-Prepare and Conduct New Hire Orientation and coordiate exit interviews for departing staff and attorneys-Work on Special Projects as assigned by the Director of Administration and local managers

San Francisco, California, Us

-Work on Special Projects at the Office-Assist with A/P for different departments-Created reports and various spreadsheets for the Director of Administration and other Management Personnel

San Francisco, California, Us

Coordinate the logistics events at the Palo Alto office and/or surrounding venues. -Coordinating logistics of events (including contract negotiations, develop flow-timing of programs, A/V-coordinate with speakers necessary technical requirements, point person with venue, coordinate and staff events with personnel, select company give-a-ways)-Event space planning and catering selection-Prepared and developed administrative items (attendee name tags, marketing collateral, marketing event form, registration on-site/before event, power point presentations, managed RSVP for events)-Distribute leads to appropriate Business Development Managers

Managed the day to day operations of the association: membership retention/development, sales/marketing, event management, executive administration, worked with Senior Executives at C-Level corporations, customer/membership services, provided exceptional customer service. In 2009, was awarded BOMA Intl. Best Practices Award-Electronic and Interactive Communication for website.o Developed/Managed and Operated a budget of $725,000o Manage executive calendars and travel arrangementso Supervised staff, volunteers, and vendors for small to large events. o Management of general ledger, A/P, A/R, created various financial reports (including budgets), utilizing Quickbooks software.o Developed comprehensive sponsorship program.o Website development and maintenance, versed in social media outlets (Facebook, LinkedIn, and Twitter), and Email Marketing (Constant Contact). o Managed and developed Events; Education Seminars, Networking Events, Golf Tournaments, Tradeshows, Board and Committee retreats, Monthly Membership Meetings and various events.o Developed Annual Membership Directory, Magazine, and Newsletter.o Created and Developed Marketing Materials/PR.o Developed Strategic Long Range Planning Goals and Objectso Participated and enhanced current Advocacy efforts.o Membership Development and Retention to include quarterly goals

Managed the day to day operations of the association, including event planning and sales and marketing of association and sponsorship program.o Developed/Managed and Operated a budget of $500,000o Managed staff, volunteers, and vendors. o Handled A/P, A/R, general ledger, and budget development.o Worked with various committees to plan events for the organization to include; tradeshow, golf tournament, monthly membership meetings.o Created strong Advocacy Committee/liaison to elected officialso Coordinated the development of monthly newsletter, annual membership directory, and other local marketing materials.o Membership Development and Retention including membership goals

As an environmental consulting company, was responsible for delivering OSHA mandated trainings to Fortune 500 companies, as well as developing programs and other services to assist companies in complying with OSHA. Managed the day to day operations of the business, to include carrying out business plan, sales and marketing goals, and strategic initiatives.o Developed/Managed and Operated a budget of $650,000o Developed and Delivered OSHA mandated trainings.o Provided programs/services to assist with OSHA compliance. o Managed a staff of five and assigned projects.o Created Strategic partnerships in the community.

As a lead flight attendant, responsibilities included first class service, provided exceptional customer service on-board and while boarding the aircraft, coordinating between the cockpit and flight attendants, PA announcements, and provided for comfort/safety of passengers.

San Jose, California, Us

Answered phones, filing, make appointments for owner, prepare packets for clients

Ba, Communication Studies

A.A, Liberal Arts

High School Diploma