Robert Roseberg Email & Phone Number

Edinburgh, Scotland, GB

Edinburgh, Scotland, GB

Dallas, Texas, US

• Facilitated cross-departmental strategic alignment with executives and team leaders by implementing a unified data model and the 'bowtie' model. Built strong relationships and established Standard Operating Procedures.
• Established invoicing and vendor approval processes, ensuring alignment with revenue recognition models and finance, leading to improved financial accuracy and compliance.
• Designed and implemented a comprehensive Hubspot CRM system to optimize the end-to-end customer journey and funnel reporting for sales and customer success teams. Integrated automation and workflows, custom code.
• Collaborated with the CMO on strategies and coordinated marketing channel execution, developing marketing campaign assets in Hubspot CRM. Initiated the transformation and streamlining of the marketing content calendar.
• Oversaw the planning and development of the company website and product catalog using Hubspot CMS. Led the project through three iterations and rebranding efforts, resulting in enhanced user experience and stronger.
• Established data quality and hygiene protocols, coordinating and implementing Hubspot data integrity safeguards. Frequently managed large-scale data scrubbing and corrections, reported on data quality, and automated.

Dallas, Texas, US

Munich, Bayern, DE

Munich, Bayern, DE

• Led revenue operational management initiatives with the Chief Operating Officer and CEO to streamline processes, enhancing operational efficiency and driving overall business performance.
• Oversaw revenue growth strategy and execution, operations, customer success, enablement, and data analysis to support GTM initiatives, ensuring seamless implementation.
• Directed the annual revenue planning process with the executive team, developing performance and predictability data models that improved forecasting accuracy.
• Coordinated with GTM team leaders to develop and align quarterly and annual operations plans, ensuring cohesive execution across all departments and achieving alignment on key business objectives.
• Partnered with GTM teams to leverage performance analytics, influence cross-functional revenue programs, and escalate pertinent issues, leading to improved cross-departmental collaboration.
• Cultivated strong working relationships with executives and key leaders across GTM teams, including sales, marketing, product, engineering, IT, and finance, to align goals and priorities, driving stakeholder engagement.

London, England, GB

• Established Birdie’s first Revenue Operations organisation, foundational processes and structures to support growth.
• Worked directly with the Commercial Leadership team (across sales, marketing, and customer success) to define, optimise, document, and maintain effective processes (playbooks), reducing friction across all commercial.
• Managed the internal commercial technology strategy and stack, scaling them business needs to support growth and operational efficiency.
• Led Hubspot CRM adoption and ongoing user management and data management, ensuring the integrity and accuracy of all data within our systems.
• Collaborated closely with Commercial Leadership to develop KPIs that measured team productivity and shaped the company’s goals, targets, and forecasts.
• Shaped commercial strategy through data-driven analytics and insights using Looker, providing actionable recommendations to drive performance and growth.

Amsterdam, NL

London, England, GB

• Owned, defined, implemented, and led the revenue operations function, establishing key processes and frameworks to drive efficiency and growth.
• Managed commercial reporting across the global customer base, ensuring accurate and insightful data to support decision-making.
• Drove sales forecasting, territory planning, and compensation strategies to optimize sales performance and alignment with company goals.
• Administered, designed, and implemented best-in-class tools and solutions to ensure efficient and effective business processes, enhancing overall operational efficiency.
• Enabled Sales, Marketing, Partnerships, and Customer Success teams by building workflows and delivering training, ensuring alignment and effectiveness across all commercial activities.
• Worked across commercial teams to ensure KPIs were aligned and accountable across the entire customer lifecycle, driving performance and consistency.

Redwood City, California, US

• Developed internal service-level agreements, procedures, and workflow processes, standardising and optimising operational efficiency.
• Implemented tracking systems for sales compensation and commission attribution, ensuring accurate and timely payouts.
• Delivered on commercial and investor reporting requests, providing transparency and insights into business performance.
• Planned and executed list building, audience segmentation, and lead management processes, optimising targeting and engagement.
• Drove campaign implementation and process execution, ensuring effective and timely marketing initiatives.
• Designed efficient lead workflows for routing and account assignment, improving sales team productivity.

Redwood City, California, US

• Owning OnScale’s demand generation campaigns and driving key metrics
• Facilitating team operations and improving the efficiency and effectiveness of the commercial teams
• Building, executing and reporting on email marketing and nurture campaigns
• Monitoring lead creation and conversion within HubSpot and Salesforce
• Building and producing repeatable reports on the ROI of all marketing and other funnel activities
• Developing reports, dashboards, and processes to continuously monitor data quality and integrity

Redwood City, California, US

• Planning and executing marketing activities and developing content calendar for B2B lead acquisition
• Working in line with business and marketing plan to deliver timely marketing activities in alignment with PR announcements, conferences and strategic business targets
• Supporting and integrating global marketing strategy and campaigns across UK, EMEA, US, APAC and ROW
• Improving and extending OnScale presence digitally, maximising reach and conversion across all marketing channels delivering tracked campaigns and brand elevating visuals;
• Project managing CRM, CMS and ESP implementation of HubSpot, Salesforce, Salesforce Pardot, Mailchimp platforms
• Driving changes in marketing channels and analysing marketing performance, impact and KPIs/ROI

Glasgow, US

• As email marketing specialist I was solely responsible to automate email campaign delivery aimed to generate revenue and improve ROI. Track and estimate event-based, daily, weekly, monthly and yearly marketing KPIs and.
• Planning and developing data-driven email marketing campaigns and strategy
• Developing automated campaigns, designing automation blueprints and recommendations
• Segmenting and refining email subscribers, reading and analysing AI driven customer data
• Reporting on email campaign ROI, KPIs
• Managing projects and monitoring implementations of our tech stack

Perthshire, Scotland, GB

• As Head of Design & Marketing Communications, I collaborated with the Head of eCommerce and business owners to plan and execute marketing activities around monthly sales events and annual product catalogue releases. I.
• Raising brand awareness using all digital marketing channels, ensuring a consistent and impactful presence.
• Collaborating with advertisers and newspapers to publish ads via national outlets such as Daily Mail, Telegraph, The Times, Scotsman, and Tatler, expanding brand reach.
• Driving website changes to increase ROI, conversion rates, and improve brand recognition.
• Delivering and optimising regular email newsletters to over 100,000 customers using GetResponse.
• Coordinating website updates with third parties, focusing on customer experience and responsive design.

Riga, Vidzeme, LV

• Established a contracting business providing project management, web/software development, and digital talent for SME, MME, and Enterprise businesses, as well as government agencies in the Baltic states.
• Consulted and outsourced private digital web/software development and government procurement projects, working closely with stakeholders and specialists on project scope, design, strategy, and fulfilment of government.
• Managed larger projects involving the implementation of custom enterprise intranets and websites, ensuring successful delivery and client satisfaction.
• Provided consulting on digital transformation, helping clients modernise and optimise their digital infrastructure for improved efficiency and performance.

Riga, LV

• Worked extensively with B2B and B2C clients, including SME, MME, Enterprise customers, and government departments, delivering tailored digital solutions.
• Collaborated with stakeholders to scope procurement documents, ensuring alignment with project goals and client requirements.
• Designed comprehensive digital solutions from concept through proposal and development, encompassing websites, web applications, and digital marketing assets.
• Led the creative process, including brainstorming sessions, concept development, wireframing, prototyping, and final design execution.
• Developed user interfaces (UI) and user experiences (UX) that enhanced user engagement and satisfaction, ensuring intuitive and visually appealing designs.
• Created detailed design specifications and guidelines to maintain consistency and quality across all digital products.

• As Head of Digital, I oversaw project management, product development, and product design, implementing agile workflows and maintaining the product roadmap. Reporting directly to the CEO, I worked on go-to-market.
• Managed project timelines and quality of digital products.
• Led product development from concept to launch, aligning with market demands.
• Implemented agile workflows to enhance team productivity.
• Directed user-centric product design efforts.
• Maintained and prioritized the product roadmap.

Riga, LV

• As an SDR in the digital agency, my role was to reach out to potential customers and deliver our company branding, web, hosting, and associated services in line with customer interests.Key responsibilities included:
• Reached out to potential customers, presenting our services effectively.
• Attained sales targets and quotas.
• Developed innovative sales techniques to attract inbound sales leads.
• Conducted sales prospecting and built strong customer relationships.
• Contributed to customer success efforts.

As an apprentice, I was trained to install, maintain, and repair computer software and equipment. I worked with a team to handle Windows/Linux OS installations, hardware and software upgrades, technical issue resolution, computer cleanup, and virus detection. Additionally, I gained foundational knowledge in HTML/CSS, web development, and networking.

London, GB

Employed in a fast-growing innovative IT company, I studied ActionScript 2.0 and 3.0 for Adobe Flash and learned to implement advanced scripting technologies. I developed advanced frame-to-frame animations with applied physics and created interactive web-based animations.

Module: Engineering: Origins, Methods, Context (T192), Engineering

1St Level Higher Professional Education (Eqf 5), Computer Science