Acquired by Worldpay in 2018, Pazien products provide payments analytics and reconciliation to global customers representing $600 Billion in yearly transactions volume and over 100+ payment types and currencies. Our solution gathers all of a merchant’s payment data in one place and provides access to the most comprehensive user interface and alerting in the industry.• Helped execute a well-formed idea through to a viable, acquired business.• Accountable for: Product vision, management, and ownership; UI/UX design; User research and validation; Defining features and user stories; Communicating requirements and design specs to leadership, engineering, and customer success teams; Evolving value-add features from concept to MVP to full capability.• Additional hats worn: Sales and product demos, Customer training, Customer support, QA testing, Data analysis and validation, Team reviews.

• Led the UX and design team to deliver a consolidated and consistent user experience across online portals, applications, websites, and email communications.• Managed translation workflows and consistency across global customers.• Managed 3rd party user research and design agencies.

Develop new strategies for improving customer experience through online, print and interactive solutions, and bring new value to the business by better aligning Creative, Marketing and Technical teams• Led and mentored 10 globally dispersed Creative Directors, Traffic managers, Web and Graphic designers.• Delivered on-time and beyond quality expectation: branded customer emails, websites, print, and multimedia communications.• Defined, prototyped, and completed UI design, user experience (UX), and QA testing for web landing pages, and customer account portals.• Managed the corporate website’s design, development, technology, user flows, priorities and release schedules.• Developed, managed, and expanded BT Conferencing’s social media and online brand presence. • Educated Marketing and Product Portfolio on proper search engine optimization and link tagging.• Optimized web and email marketing campaigns for consistency and natural search.• Analyzed Google Analytics and Omniture reports to drive marketing decisions and increase conversion. • Managed an annual Creative budget of $205,000 USD.

Managed and mentored a global Marketing team of 6 web developers, UI designers, and SEO specialists developing and maintaining 200+ branded, multi-language sites and online applications.• Lead reviews on requirements, information architecture, taxonomy, design, usability and experience, and testing. • Collaborated with Creative and Technical to deliver an automated self-service portal adding $110K cost-savings per month. • Led the proposal, research, selection, and implementation of Alfresco CMS saving an annual cost equal to one FT employee. • Managed the relationships with third party vendors for CMS implementation, SEO, design, usability, and staffing needs. • Implemented Omniture and Google Analytics. Produced monthly and ad hoc reports on online behavior and site performance. • Optimized web and email marketing campaigns for consistency and natural search. • Traffic managed 250+ weekly web-related work requests

• Built and deployed a scalable web framework for launching websites within a 250% faster turnaround. • Designed, programmed, and content managed over 160 branded and multi-language client web site portals. • Developed and managed a centralized data system for delivering thousands of international dial-in numbers. • Developed an interactive system for managing online training modules, schedules, registrations, and ROI reports.

User experience design, usability review, online marketing and brand strategy, UI design, and web development for small to mid-sized businesses.

A start-up music magazine/entertainment company promoting “beneath the radar” musical artists and cultural events, and hosting live music events at music venues throughout the Boston area.• Defined, documented, built, and promoted the company’s brand identity online and in-print.• Designed and programmed the website to engage artists and their fans through a (pre-MySpace) online social community.• Increased web traffic 120% year-over-year resulting in 500K+ monthly page views.• Key contributor to developing the company’s business plan, internal processes and production schedules.

• Present demos and customer training of strategic product and service capabilities.