As a Lebanese leading business entrepreneur, Robert Sayegh took the world of software development by storm. His first achievement that launched him into this world, was his job as a DJ at Ciel FM during 1991 and 1992. He strived to find a way to initiate computers to run automatically generated playlists of music during midnight shifts all by themselves. After he did find a way, his “product” was used to digitally manage on air commercials. Robert then worked with Cyberia as a senior developer on developing a billing system in 1995 then moved to BIG in 1997 to become a production manager leading ERP and CRM analysis and development. Meanwhile, he worked on a separate project for makeup artists which mainly consisted of stocking and accounting and –most importantly- face recognition. During 2001, he worked with Virgin Ticketing Box Office as an analyst for all their business, which helped the company monopolize on the Lebanese market in 2004. In 2005, Robert became a board member. With over 33 years of experience, he successfully established and ran his own company Softimpact in 2004, a pioneer in art & technology exploring.Moreover, in 2005 Robert Sayegh took part in Mideast International Assistance, a company with the mission to provide assistance to businesses and individuals around the globe, and led the company’s shares in the market to bloom in over 10 countries around the world. In 2008, he became a shareholder at this company.