Developed a promotions campaign for library events, services, and programs. Designed and created electronic and printed media, including print newsletters and weekly e-newsletters. Maintained and updated the library website. Responsible for all social media activity and managing social media accounts. Implement public relations and marketing strategies. Created and sent press releases to local media. Increased e-newsletter open rate to 47%Successfully managed website redesign project and content migration Established publishing schedule for social media posts

Drafted copy for website updates, e-newsletters, and email campaigns. Created new content and rewrote existing content for IMA's website redesign project. Conducted research and wrote newsletter articles for IMA's online publications. Drafted marketing campaigns for external channels.• Managed annual Salary Survey project. Liaised with cross-functional teams to ensure timely communication. Researched and made recommendations for revisions to in-house style manual. Met key milestone deadline for first time in 5 years.• Produced email campaigns which increased membership by 32%. • Rewrote new and existing product descriptions for targeted email campaigns. Increased product purchases by 42%.

Provided creative services for companies within publishing, travel, and marketing. Included website content, proof reading and copy editing, QA, blog posts/articles, implemented marketing strategies. Managed marketing collateral for individual campaigns, and coordinated with designers for deadlines on all creative deliverables. Increased page views on average of 60% for my clients.• Evaluated and revised existing resort descriptions for Wyndham, and drafted new copy for timeshare website, which resulted in increased web views • Designed, drafted, and implemented marketing strategies for experiential, interactive House Party that put brand name products in the hands of consumers.• Worked with graphic designers for House Party to create banners, icons, and multimedia content for campaigns, which increased new product launch awareness.• Wrote articles for House Party’s blog, boosting traffic to the main site and increased the number of registered users;• Increased Quality Control efficacy by 30% for several client companies by designing and implementing a Quality Control checklist.

Maintained Youth Bureau website. Created an advertising action plan with the Executive Director. Wrote and distributed promotional materials such as press releases, flyers, and email blasts. Organized and coordinated interviews for the Executive Director and youth bureau staff with local newspapers and cable news networks for PR events, profile features, and department achievements.• Increased awareness, funding, and support for the Youth Bureau’s programs, activities, and events through press releases, interviews, annual reports, email campaigns, and newsletters.

Covered local events, including municipal and school board meetings. Wrote breaking news stories and feature articles. Edited press releases and assisted the editor on newspaper layout and headlines.• Won four (4) awards for news and feature writing, and writing reviews. Won Wilson Barto Award for Outstanding Achievement by a First Year Reporter