I am the founder of Mostly Media, Inc., a pioneering digital media consultancy where we excel in audio content strategies, particularly in curating music and forging strategic partnerships with top music labels, underpinned by robust digital analytics that boost our platform's performance. I also launched "Podcast Pd's," a groundbreaking platform for podcast production and distribution that offers end-to-end services, from content creation and marketing to amplifying revenue growth. Leveraging my team's expertise in talent acquisition and SEO-centric marketing campaigns, we consistently enhance artist visibility, secure engagements with premier talent, and drive client revenue to new heights by utilizing sophisticated data analytics and targeted market penetration strategies.

Steered programming and digital operations for iHeart Media's 15 Southern California stations, rising from Operations Director to Regional SVP, managing over 100 personnel. Orchestrated digital platforms, fostering partnerships with prominent brands like Disney, Sony, and Warner Brothers. Led diverse music curation including Rock, Country, Hot AC, and Sports/Talk. Secured top-tier talent contracts, and organized exclusive events. As part of the Rhythmic/Top40 Brand Manager Team, addressed national station challenges and amplified content partner strategies using iHeart's premier analytics and monetization tools.

Oversaw production and led content creation as Executive Producer and Principal Writer for 'Randy Jackson's Hitlist'. Strategically developed and crafted scripts, ensuring consistency and quality for a nationally syndicated radio program that thrived across 50+ markets for half a decade.

In the competitive markets of Maryland, Virginia, and Washington D.C., I led comprehensive terrestrial audio programming and live streaming initiatives. My leadership was instrumental in elevating WPGC-FM to achieve the #1 market share through strategic re-branding and rebuilding. I cultivated industry talents, most notably Donny Simpson and Big Tigger, by training and nurturing music curators and marketing teams. My strategic workflow designs bridged communications between our clientele and emergent digital maintenance teams. Collaborating closely with departments spanning from social media to live event production, I ensured cohesive brand messaging. My cross-departmental synergy with sales and marketing teams directly contributed to significant revenue growth."

Directed programming for KDAY-FM, orchestrating content strategy, talent acquisition, and audience engagement to optimize listenership and station brand identity in a competitive market.

In the premier Los Angeles market, I maintained programming oversight for multiple key regions, including Philadelphia, Dallas, Houston, and Detroit. Served as Operations Manager, Program Director, and on-air talent for Urban One Cluster, Houston. Spearheaded the development, design, and launch of the syndicated 'Steve Harvey Morning Show' across Dallas, Houston, and Los Angeles. Orchestrated and executed significant special events, from festivals and concerts to car exhibitions and live broadcasts.