An accomplished executive across multiple industries, CW Roberts began his career in the oil and gas industry. He entered the industry after the loss of his father and worked his way up through sales, management, and ownership positions before transitioning into automotive sales. Named new car manager of Steakley Brothers Chevrolet and Mercedes in Waco, Texas, in 1984, CW Roberts established the dealership as its division's top producer in only four months.A year later, CW Roberts achieved similar success as general manager at Connell Chevrolet in Killeen, Texas. Effective in raising the division from a low sales ranking to a top position in car and truck sales, he brought in more revenue in six months than the dealership had earned in the previous three years. Mr. Roberts then brought his skills into the multilevel marketing arena as a distributor of Reliv, from which position he rose to become presidential director.After eight years with Reliv, CW Roberts transitioned into the world of yellow page publishing. A sales position with Transwestern Publishing led him and his wife, Benita, to found Your Town Yellow Pages, which grew from a start-up to a company earning $8.5 million in annual revenue over the course of five years. Backed by this and other entrepreneurial successes, he returned to the oil and gas industry in a business partnership with his brother. Mr. Roberts continued in this endeavor until November 2013.
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