Atlas International is a newly formed company assisting manufacturers and distributors in creating meaningful and compelling partnerships, building brands and businesses, and realizing international business success. Key categories include human food and beverage, pet foods and treats, and health and beauty care products.

International Commercialization and Business Management company leader for portfolio of brands/products. Operating in a very independent environment, directs and ensures disciplined focus on building long-term strategic business models based on profitability, proper brand positioning, and product mix. P/L ownership including internal yearly forecast planning, brand-team forecasting and budgeting engagements, and marketing spending management. Work with internal partners to build compelling brand communication medium for explaining the humanization of the pet food category. • Main responsibilities include daily customer interaction, country-specific marketing plan development and implementation, supply-chain management, new customer development, international regulatory compliance, and joint customer business planning. • Global reach is over 25 markets.• Construct and implement brand-specific communication and shopper activation strategies using best in class insights around consumer segmentation and need states of specific consumers. • Leads marketing activity/project development work in international markets to ensure our messaging/branding and activities are within brand focus parameters. • Developed, socialized, and successfully activated Big Heart Pet Brands’ International Strategic Business Plan driving 22% growth over past 14 months. • Leader in educating internal partners and cross-functional teams on complexities of international business and details of Strategic Business Plan.• Over the past 7 years, average 12% YOY NSV growth. • Implemented sales and marketing management program MAPS with customers driving growth by focusing on objective setting and execution, managing quarterly retail audits and debriefing, analyzing AC Neilson and IRI information to gauge success of activities.

worked with state's agriculture export promotion personal to develop and implement meaningful and constructing trade promotion activities including buyers missions to help promote the sale of US agriculture/food products overseas.

Worked with company owner on developing unique US branded food concepts, implementing concept into actual product and commercializing brand and business through international distributors.