Deputy Marketing Director
• Worked with senior leadership and cross-functional teams to define marketing priorities, set objectives, review upcoming initiatives, and identify opportunities for growth• Ideated and implemented data-driven omni-channel marketing strategies targeting sales goals, boosting sales of existing products, and supporting new product launches• Led a cross-functional team in orchestrating B2B and B2C integrated marketing campaigns, achieving sales increases of 10%-20% year-over-year for one of AHIP’s largest revenue-generating products, and 4%-13% year-over-year sales increases across other products• Stewarded brand governance across all activities, ensuring consistent look, feel, positioning, messaging, and tone that aligned with core brand values• Designed and executed audience research studies using various methodologies, including surveys and focus groups, analyzed the data, and translated findings into actionable insights• Continually A/B tested to optimize campaign efforts and messaging, and exceed campaign and sales goals• Managed day-to-day of all projects, including reporting, tracking, timelines, drafting and reviewing contracts, overseeing vendors and other external partners, and managing budgets
