Oplimize Salesforce instance for our organization, continually encourage users to tap further into current release tools and enhancements.Design and recommend improvements in critical areas including data backup, field mapping, and integration with multiple databases.Work with a diverse range of teams to gather requirements, test and deploy solutions that streamline key business processes, i.e. data deduplication, opportunity closes, commission calculations, and revenue reporting.Seek out new automation and reporting tools in and outside of Salesforce to schedule regular communication, align user groups, and drive productivity.Provide hands on training and timely troubleshooting of user and system challenges, documenting all issues for quicker future reference and resolution.

As the last line of defense for upholding lead quality at emedia, I ensure delivery of sales ready leads to our clients through deployment of established and self-developed QA procedures. Ensure clean data through deduplication, merge/purge, and refreshes to Salesforce and related platforms.I am an influential and effective liaison between Sales and Marketing who provides top-down support to US Sales efforts by proactively managing inter-department communication, lead conversion processes, and ongoing improvements to sales incentive and CRM best practices.

A B2B lead generation pioneer for over 15 years, emedia executes guaranteed CPL (Cost-per-Lead) and traffic generation campaigns for marketers and agencies. We provide you with quality leads derived from your quality content, using your white papers, webinars, product trials, etc. With over 7,000 online campaigns and an audience reach in the millions, emedia is the standard setter for B2B lead generation. My job is to go above and beyond to service your account from strategy to launch, with one end goal in mind: a successful campaign with high performing leads that boosts your ROI and keeps interested buyers coming back for more of your content.

Work with K-12 schools and districts to implement learning content that aligns with Common Core and state standards, engages students, and meets achievement objectives. Consult with administrators and educators to integrate leading edge technology into lesson plans and teacher development. Monitor bids database for new RFPs, collaborate with IT and product development to draft responses and assemble full proposals.

Securing IT partnerships with health care providers, including independent medical, surgical and imaging centers to help these organizations improve their business operations. Work with HIT professionals to deploy full cycle solutions that improve clinical data center performance. Identify and source products and services designed to reduce cost and energy consumption, meet data storage demands, and enhance network security. Consult clients on developments in Cloud Computing, Managed Services,and Virtualization. Review hospital capital projects calendar for RFP information.

Develop Medical Construction Database (MCD) through targeted research. Convert qualified research results into actionable information for sales and marketing stakeholders. Follow bid design build process and key construction management updates on hospital capital projects ranging from $20MM to $500MM. Relay critical information to subscribers via live news feeds.

Develop and run Life Enrichment Program for a continuing care retirement community.

Managed lead generation initiative for membership and education development campaign.

-Deepened ecommerce relationships with Grainger-affiliated supplier partners, led SEM web linking project to heighten Grainger’s search profile.

Manage direct marketing promotions and production of outside vendors (1 local and 3 outside call centers) Set parameters and process for Marcom campaign planning and implementation, including:--Vendor Selection, Compensation and Expectations--Development of standardized reports to track revenue--Maintain integrated production schedule (telemarketing, direct mail, email)--Track and report actual vs. budgeted revenue; actual vs. budgeted spend, ROI, and LTV--Conceived/Implement special pricing & incentive programs--Prepare Creative Briefs for assignment to writing/design coordinators

Managed Northeast and Mid-Atlantic sales territory for a $2M subscription retention campaign.

Captured new business opportunities for Kaplan in Midwest banking and insurance markets.