Robert Smithline Email & Phone Number

Dallas, Texas, US

L-2163 Luxembourg, LU

• As CMO, I am responsible for planning, developing, implementing and monitoring the overall business marketing strategy. This includes include market research, product marketing, marketing communications, advertising.
• Manage the entire marketing department for all 13 B2B business units under the Altisource umbrella, with an aggregate $1 billion in revenue
• Designed and implemented a new demand generation strategy, based on Account Based Marketing (ABM), and implementing a new workflow in the CRM that supported lead qualification, qualifying thousands of leads per year
• Manage a multi-million dollar marketing budget, and implemented a weekly, monthly, quarterly, and annual reporting plans that is based on hard metrics such as ROI and CAC/LTV
• Manage over 100 conferences and events per year across all BUs
• Completely reorganized the marketing team based on the Sirius Decision framework, largely hired by me

• As VP of Marketing for Driven, a B2B SaaS Company, I launched a marketing program that included a new Marketing Automation System (MAS), a revamped CRM, and numerous lead generation and lead qualification activities.
• Implemented a Marketing Automation System (Marketo), and in the first year grew the database from 10,000 leads to over 60,000, and qualified over 3000 per year
• Managed the CRM deployment (Microsoft Dynamics), migrated it to Salesforce, and integrated Marketo, Data.com, and LinkedIn into the platform
• Managed a $1,000,000 marketing budget and produced quarterly reports on ROI, lead generation, lead qualification, as well as other metrics
• Conducted monthly webinars, produced bi-monthly whitepapers, and held up to three Lunch and Learns per month in various cities to qualify leads
• Created a corporate blog, and a monthly newsletter with over 5000 views per issue

Dallas, TX, US

• As VP of certification and training for Verisqil (acquired by BARBRI), I was responsible for developing and maintaining the certification exams for all three trade associations (essentially a product management.
• Using psychometric methodology, built two certifications: the Certified eDiscovery Specialist (CEDS), and the Certified Financial Crime Specialist (CFCS)
• Created measurable direct marketing campaigns in order to increase visibility and sales of CEDS Certifications and training products
• Conducted monthly webinars and bi-monthly exam prep sessions for CEDS
• Created a complete product marketing plan with a revamp of all sales collateral
• Developed a 15 hour interactive eLearning course on eDiscovery using a SCORM based authoring tool (Articulate), and deployed it on a Moodle LMS

• As VP of Marketing and Product Management at VPIsystems, I collapsed the SaaS product set into a single flow-through offering allowing planning across network domains within a single platform, allowing greater upsell.
• Reported to the directly to the CEO and was responsible for the complete 5P plan and strategic direction of VPIsystems, a global SaaS company
• Gathered requirements from the field, analyzed industry trends, and reviewed market forecasts to prioritize all Product Development
• Responsible for all MarCom activities including developing the company blog, as well as managing the relationship with the PR agency and the website design firm
• Responsible for strategic direction for the product set and built concept documents on forward thinking innovations and strategic needs
• Created a complete product marketing plan with a revamp of all sales collateral

Monroe, LA, US

• Responsible for the entire P&L for Enterprise sales, representing over one billion dollars in revenue, as well as maintaining the Gross Margin and the Voice/Data mix
• Managed a $3.5 million dollar budget to create a demand generation strategy that included a qualified leads plan, trade shows and events, customer seminars, executive roundtables, and targeted events at CIOs
• Served as resource to numerous analysts on Global Crossing differentiation and our value proposition as well as a subject matter expert

Monroe, LA, US

* Responsible for the MPLS based IPVPN product and accountable for the P&L of the product* Led a cross functional team from Product Management, Product Marketing, Billing, Order Entry, Finance, Core Engineering, IP Engineering, and IT* Rolled out many new features including Multicast, MLPPP, IPSec based Remote Access, Secured Internet Access, and Site.

Monroe, LA, US

As Director of IP Engineering* Responsible for all Network Engineering in Europe for Global Crossing Financial Markets and also certain Global Managed Services clients. * Redesigned the entire core network and developed a proper model for a standard network design and documented procedures for it. * Reclaimed and properly allocated all IP resources.*.

Arlington, Virginia, US

Served during Operation Just Cause (Panama) and Operation Desert Storm (Iraq)

Master Of Business Administration - Mba

Bachelor’S Of Business Administration, Finance And Marketing

Hs Diploma

Bachelor Of Business Administration - Bba, Marketing