Nancy Roberts

Nancy Roberts Email and Phone Number

President @ CRAFTSMAN+ | Creative Ad Technology |Global Chief Marketing Officer | Business Woman of the Year | Digital, Growth, & Performance @ CRAFTSMAN+
Nancy Roberts's Location
San Francisco Bay Area, United States, United States
Nancy Roberts's Contact Details

Nancy Roberts work email

Nancy Roberts personal email

About Nancy Roberts

Nancy Roberts is an accomplished leader with extensive experience in scaling high-growth companies and driving business transformation in the digital and mobile marketing sectors. As the President of CRAFTSMAN+, a 2024 Inc. 5000 honoree and a leading creative ad technology company, Nancy spearheads innovative advertising solutions in partnership with top platforms like Meta, Google, TikTok, T-Mobile, and Amazon.Prior to joining CRAFTSMAN+, Nancy served as Chief Marketing Officer and Managing Director at YouAppi, a mobile marketing company, where she played a key role in driving the company’s global expansion. Her leadership culminated in the successful acquisition of YouAppi by Affle Group for $45 million in 2023. She has also held senior positions at companies like Glispa Global Group, where she focused on operational excellence and revenue growth.With a strong background in strategic marketing, product development, and go-to-market execution, Nancy has consistently delivered results, building world-class teams and fostering innovation. She holds an MBA in Marketing and International Business, and her expertise extends to advising startups and speaking at industry conferences on growth strategies, leadership, and digital transformation. RECENT AWARDS & HONORS: ✓ Business Woman of the Year✓ Inc. 5000 Honoree EXECUTIVE EXPERTISE: ✦ Growth Marketing✦ Performance Marketing✦ Digital Marketing✦ Social Media Marketing✦ Content Management & Production✦ User Experience (UX)✦ Data, Analytics & Metrics ✉ MEDIA INQUIRIES: nancydo@gmail.com

Nancy Roberts's Current Company Details
CRAFTSMAN+

Craftsman+

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President @ CRAFTSMAN+ | Creative Ad Technology |Global Chief Marketing Officer | Business Woman of the Year | Digital, Growth, & Performance
Nancy Roberts Work Experience Details
  • Craftsman+
    President
    Craftsman+ Oct 2023 - Present
    New York , Ny, Us
    Craftsman+ is a leading creative ad technology company for the world’s largest brands. The company delivers a comprehensive range of creative solutions that enables marketers to unlock the power of their engaging 3D, interactive, and playable ad creatives. Craftsman+ is powered by a sophisticated platform that allows marketers to quickly build playable ads and iterate creative content across marketing channels, at scale. Uniting creative, tech, and impeccable service to drive results, Craftsman+ is known for its best-in-class creative agency, driving results through powerful ideas and engaging storytelling.
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  • Kandiid Inc.
    Advisory Board Member
    Kandiid Inc. Nov 2020 - Present
    Kandiid is the ultimate social platform for sharing and monetizing content to everyone around the world. Be unfiltered, and unapologetically you while connecting with others who also value authenticity. Monetize your content and share exclusive behind-the-scenes of your life. Discover the secret life of celebrities, athletes, actors, singers, brands, and creators.✓ App has attained Seed funding✓ v2.0.23 out now!✓ The Klub & NFT linked albums
  • App Growth Summit
    Advisory Board Member
    App Growth Summit 2018 - Present
    Austin, Texas, Us
    Advise the growth and marketing strategy for the global mobile professionals' conference. AGS provides expert-generated original content contribution for mobile-app publishers and brand marketers in the mobile industry.
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  • Makeena, Inc.
    Advisory Board Member
    Makeena, Inc. 2017 - Present
    Boulder, Colorado, Us
    ✓ App has attained Seed, Angel, and Venture funding✓ Recently reached 100K+ users✓ App automates loyalty tracking, rewards, and connecting brands with shoppers✓ Won the Marketing Technology category in the Colorado Startup Power Ranked Companies
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  • Youappi
    Chief Marketing Officer And Managing Director, North America
    Youappi Jan 2022 - Oct 2023
    San Francisco, Ca, Us
    Currently serving as the Global Chief Marketing Officer and Managing Director, North America. YouAppi is ranked a top 10 remarketing company on the Appsflyer 2021 & 2022 index, 21st on the 2021 Inc. 500 Regional California list of fastest-growing California-based private companies, 94th on the Deloitte’s Technology Fast 500™ North America 2021 list, 15th on Deloitte’s Technology Fast 500™ Bay Area 2018 list, and 4th on the EMEA Technology Fast 500™ 2017 list.
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  • Youappi
    Chief Marketing Officer
    Youappi Oct 2019 - Oct 2023
    San Francisco, Ca, Us
    Currently serving as Chief Marketing Officer for YouAppi, a global mobile app retargeting company working with mobile app companies spanning Fintech, Fitness, Food Delivery, Photo Editing, Social Casino, Gaming, Travel, and Utilities. YouAppi is a leading performance-based mobile app marketing platform for the world's largest app publishers and brands. From user acquisition to retention via app remarketing and re-engagement, the tech company delivers a comprehensive range of mobile marketing solutions to grow your business at every stage of the user funnel. Powered by machine learning and audience targeting, YouAppi's proven proprietary app remarketing technology finds and retains the most profitable users for its clients.
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  • Areel (Sports App)
    Advisory Board Member
    Areel (Sports App) 2017 - Dec 2019
    ✦ Marketing consultation: lead the growth, marketing, social influencer, and user acquisition strategy for a video sharing app where fans and athletes can edit and share sport highlights. V2.0 of the mobile app is now available for download in the Apple App Store.
  • Glispa
    General Manager; Marketing, Sales, Product, And Partnerships
    Glispa Apr 2015 - Mar 2019
    Berlin, Berlin, De
    HIGHLIGHTS:✓ Built North America market as first U.S. marketing hire✓ Manage $18M+/year budget✓ Tripled U.S. client spent to $36MNOTABLE CLIENTS:✓ Amazon✓ Audible✓ Disney✓ FanDuel✓ Gilt Groupe✓ Google✓ Game Show Network (GSN)✓ Horizon Media✓ Kabam✓ Machine Zone (MZ)✓ M&C Saatchi✓ Pocket Gems✓ Rosetta Stone✓ TextNow✓ Twitter✓ Zappos✓ Zynga✦ NEW MARKET LAUNCH: Direct day-to-day operations and long-term strategy for Glispa North America as first U.S. marketing hire. Established, rapidly recruited, nurtured, and now manages inaugural North America team of 6.✦ FINANCIAL LEADERSHIP: Own regional P&L of $750K/month spanning marketing, sales, direct response client services, and publisher management. Successfully tripled US client spend in only 24 months ($36M as of 2017).✦ GLOBAL MOBILE AD CAMPAIGNS: Lead the execution of complex multinational mobile ad campaigns from conception and strategy through implementation and continuous monitoring.
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  • Medley, Inc.
    Vice President Of Marketing
    Medley, Inc. 2014 - 2015
    HIGHLIGHTS: ✓ Headed all business development & marketing efforts✓ Directed $4M/month marketing budget✓ Managed a team of 30 direct reports✓ Doubled site visitors to 300M in just 12 months ✦ MARKETING LEADERSHIP: Created and deployed demand generation efforts, advertising programs, and multi-channel campaigns across display, social media, and lead generation. ✦ FINANCIAL LEADERSHIP: Member of the executive leadership team that directed a $48M annual budget. Designed and monitored a $4M/month marketing budget (achieved an unprecedented 120% ROI). ✦ CREATING NEW MONEY: Generated $1M in new ARR by establishing an internal publishing network that achieved 2B+ annual impressions.
  • Medley, Inc.
    Vice President Of Business Development
    Medley, Inc. 2013 - 2014
  • Various, Inc.
    Director Of Marketing Technology
    Various, Inc. 2009 - 2013
    Delray Beach, Florida, Us
    HIGHLIGHTS: ✓ Directed marketing technology for a network of 30+ sites✓ Increased website visitors to 300M/month (from 150M/month)✓ Led a team of 12 highly technical direct reports (engineering, front-end development, QA, etc.) ✦ EXECUTIVE LEADERSHIP: Led the architecture, design, and deployment of a portfolio of technology-based solutions (marketing, sales, ad platforms and management) for 12 distinct websites. ✦ RISK MITIGATION: Partnered with General Counsel to eliminate over $1M in liabilities through closure dormant affiliate accounts.
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  • Various, Inc.
    Manager Of Marketing Technology
    Various, Inc. 2007 - 2009
    Delray Beach, Florida, Us
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  • Various, Inc.
    Technical Project Manager
    Various, Inc. 2005 - 2007
    Delray Beach, Florida, Us
    View

Nancy Roberts Skills

Online Advertising Sem Crm Marketing Strategy Ppc Digital Marketing Cross Functional Team Leadership Affiliate Marketing Analytics Social Media Marketing Management Project Planning Marketing Online Marketing Project Management Advertising Mobile Marketing Mobile Devices Web Analytics Mysql Lead Generation E Commerce Software Development Social Media Google Analytics Web Development Mobile Advertising Program Management Product Management Competitive Analysis Social Networking Software Project Management Seo Start Ups Product Development User Experience Product Marketing Mobile Internet Business Performance Management Leadership

Nancy Roberts Education Details

  • University Of Phoenix
    University Of Phoenix
    Master Of Business Administration
  • University Of Phoenix
    University Of Phoenix
    General
  • University Of California, Santa Cruz
    University Of California, Santa Cruz
    Project Integration & Risk Management
  • San Francisco State University
    San Francisco State University
    Business Administration & Management

Frequently Asked Questions about Nancy Roberts

What company does Nancy Roberts work for?

Nancy Roberts works for Craftsman+

What is Nancy Roberts's role at the current company?

Nancy Roberts's current role is President @ CRAFTSMAN+ | Creative Ad Technology |Global Chief Marketing Officer | Business Woman of the Year | Digital, Growth, & Performance.

What is Nancy Roberts's email address?

Nancy Roberts's email address is na****@****ail.com

What is Nancy Roberts's direct phone number?

Nancy Roberts's direct phone number is +141553*****

What schools did Nancy Roberts attend?

Nancy Roberts attended University Of Phoenix, University Of Phoenix, University Of California, Santa Cruz, San Francisco State University.

What skills is Nancy Roberts known for?

Nancy Roberts has skills like Online Advertising, Sem, Crm, Marketing Strategy, Ppc, Digital Marketing, Cross Functional Team Leadership, Affiliate Marketing, Analytics, Social Media Marketing, Management, Project Planning.

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