Nancy Roberts is an accomplished leader with extensive experience in scaling high-growth companies and driving business transformation in the digital and mobile marketing sectors. As the President of CRAFTSMAN+, a 2024 Inc. 5000 honoree and a leading creative ad technology company, Nancy spearheads innovative advertising solutions in partnership with top platforms like Meta, Google, TikTok, T-Mobile, and Amazon.Prior to joining CRAFTSMAN+, Nancy served as Chief Marketing Officer and Managing Director at YouAppi, a mobile marketing company, where she played a key role in driving the company’s global expansion. Her leadership culminated in the successful acquisition of YouAppi by Affle Group for $45 million in 2023. She has also held senior positions at companies like Glispa Global Group, where she focused on operational excellence and revenue growth.With a strong background in strategic marketing, product development, and go-to-market execution, Nancy has consistently delivered results, building world-class teams and fostering innovation. She holds an MBA in Marketing and International Business, and her expertise extends to advising startups and speaking at industry conferences on growth strategies, leadership, and digital transformation. RECENT AWARDS & HONORS: ✓ Business Woman of the Year✓ Inc. 5000 Honoree EXECUTIVE EXPERTISE: ✦ Growth Marketing✦ Performance Marketing✦ Digital Marketing✦ Social Media Marketing✦ Content Management & Production✦ User Experience (UX)✦ Data, Analytics & Metrics ✉ MEDIA INQUIRIES: nancydo@gmail.com
Listed skills include Online Advertising, Sem, Crm, Marketing Strategy, and 36 others.