Amber Boozan Email & Phone Number

Florida, United States

Miami-Fort Lauderdale Area

Support WLRN's fundraising goals by running email and SMS campaigns on behalf of several departments: membership, underwriting, events, news.• Design, create, copywrite templates for WLRN Insider, TV Newsletter, Passport Newsletter, Member Offers, WLRN events, TV and Radio pledge drives• Strategic targeting, segmentation and supression• Other ongoing projects include: reconfirmation e-mails for inactive subs, welcome series for NPR/PBS prospects, Passport Activation emails, Automation welcome series for new newsletter subs and more• Constantly examine data for learnings / compile and organize data for internal reporting• Implement ways to acquire newsletter subs

Miami-Fort Lauderdale Area

Help raise funds crucial to WLRN's operations by acting as on-air radio and TV talent during Membership Spring and Fall Fundraising Pledge Drives

Miami/Fort Lauderdale Area

• Cultivate new corporate sponsors for WLRN’s terrestrial radio, streaming, TV, podcast and digital inventory • Use Nielsen data and research to build strategic cross-media solutions for for-profit and non-profit clients to help them succeed in achieving their corporate, community outreach, or sales goals• Work with production and membership departments to build creative solutions for clients• Manage paid media campaigns to attract new sponsors (display, search & paid social)

Past Clients: ONWD Collective (Jawzrsize, Duncan Brands, Apothecai), Maylu Co, DÔEN, Element3 Health and Naroth Audio.• Run paid social (Facebook and Instagram) campaigns on behalf clients• Handle all phases of advertising from planning (full media plan, strategy, copywriting and asset selection) to execution (uploading and optimizing ads), to optimization (revise ads based on data) to reporting (data analysis and presentation)

Fort Lauderdale, Florida, United States

• Managed digital strategy and planning across all channels with a focus on paid social for regional furniture client City Furniture and national retailer Five Below • Delivered and presented optimizations, recommendations, POVs, reporting and analyses on a regular basis• Provided thought leadership and creative direction to client in order to elevate them to become best-in-class

Los Angeles, Ca

The Audience Acquisition team functions as an internal agency for various CBSi brands including CBS All Access, the CBS app, CNET, Roadshow, ZDNET, CBS News, Giant Bomb and more. We buy media to meet different acquisition objectives that vary by campaign: subscriptions, mobile app installs, video views, page view goals, etc.• Execute digital media planning, strategy & buying for paid social campaigns across channels including Facebook, Instagram, Twitter, Snap & Reddit• Work on media planning and buying for direct response and high impact campaigns for CBS Originals such as Star Trek: Discovery, The Good Fight, No Activity and the launch of All Access Canada• Manage and optimize marketing campaigns to meet & exceed our monthly targets. These include new user acquisition, customer retention, re-engagement and ex-subscriber winback initiatives• Put together comprehensive presentations that analyze performance data and make recommendations based on those learnings

Los Angeles, Ca

Thrillcall is a mobile app for live music discovery and ticketing. It's the third largest events listing service in the country and also features deals & offers.• Brought in over 200 new music industry partners (labels, management, PR companies, bookingagencies, promoters) to add desirable ticket giveaway and special offer inventory to platform• Develop and implement marketing plans to promote partners’ concerts and artist tours, including e-mail marketing, social media marketing and mobile marketing strategies• Initiate, manage and analyze paid digital advertising campaigns to promote offers, raise Thrillcall’s brand awareness and acquire new users• Work with CEO to initiate and close partnerships to utilize Thrillcall’s API and widgets to gain wider distribution for Thrillcall’s event data

Greater New York City Area

• Build and maintain relationships with national clients and ad agency groups in West and Southwest Regions• Strategize to achieve brand goals and customize sponsorship opportunities to produce successful results for advertisers• Market and sell national radio inventory, specialty programming partnerships and digital assets • Travel to West Coast markets regularly to pitch opportunities to potential and existing clients• Write and edit articles as well as design layout for bi-monthly company newsletter

Greater New York City Area

• Add radio station affiliates by creating graphic designs to market syndicated shows• Update content of marketing pages on website; design and send mass e-mails• Provide research assistance to the company’s national sales representatives

Downtown Miami, Fl

• Researched and wrote for published articles, speeches, blog posts • Wrote content for a chapter: The Digital Age Foundation in the book “Here For Good: Community Foundations and the Challenges of the 21st Century”• Prepared grant documentation to explain grant goals

Miramar, Fl

• Assisted in selecting and scheduling music • Created on-air promotional recordings and branding initiatives

School Of Communication

• Assisted head of the program in preparations for classes• Served as a resource for students throughout the semester

Coral Gables, Fl

• Managed projects including partnerships and events with vitaminwater, 5 Hour Energy, Ultra Music Festival, MTV and Miami-based organizations• Spearheaded over-the-air and online marketing initiatives to gain more listeners• Increased advertising revenue by 90% by building relationships with new sponsors• Oversaw executive board and all-volunteer staff of 100; trained new staff• Recipient, 2011 mtvU Woodie Award for Best College Radio Station in the US

New York, New York

• Brainstormed marketing campaigns for clients • Increased social media presence by tweeting and maintaining Facebook page • Researched leads on potential clients by using databases

Coral Gables, Fl

• Maintained, categorized iTunes library• Selected music for station (24-hour operation)• Wrote articles on concerts and events for website; updated entire website• Responsible for relationships with promotional companies • Hosted two weekly two-hour music shows and intreviewed artists

Brickell, Florida

• Conducted research on Internet and special databases • Drafted, prepared and mailed correspondence to investors involved in complaints

Bachelor Of Science In Communication, Double Major: Media Management And Political Science

Activities and Societies: • Iron Arrow Honor Society • Outstanding Senior, Media Management Program • Outstanding Junior, Media Management.

Study Abroad Program In Prague, Czech Republic, Liberal Arts