Rob Barrett Email & Phone Number

New York, Ny, Us

Head of Media for The Arena Group, a fast-growing vertical platform with 40+ brands including Sports Illustrated, TheStreet, Parade and Men’s Journal, and 220+ publisher partners. - Sports, Lifestyle and Finance verticals drove revenue growth from $80M to $240M since 2021- Heavy focus on audience growth (triple-digit YOY on all key properties across Web and social platforms; SI.com reached #2 in comScore U.S. (November 2023). SI, TheStreet and Parade all top 10 in comScore), monetization, syndication, new vertical development and acquisitions- Guided 2022-23 diversification into creator economy and affiliate commerce businesses

Accelerated Hearst Newspapers' transformation into an integrated, consumer-focused media and product company.- Rethought Hearst’s subscription sites ground-up and created a consumer data ecosystem that helped Hearst triple digital subscriptions to its newspapers, including flagships The San Francisco Chronicle (sfchronicle.com) and The Houston Chronicle (houstonchronicle.com). - Drove 80% ad revenue growth from successful strategic reboots of large digital-native sites like SFGate and Chron.com (using new daily culture and lifestyle channels to capture growing affiliate advertising opportunities) and hyperlocal (Hearst Connecticut Newspapers as a hybrid ad- and subscription-supported regional network).

Sunnyvale, Ca, Us

Ran two of Yahoo's three largest media verticals (Yahoo News & Yahoo Finance), then in expanded role oversaw content strategy and media development across all Yahoo properties. - Created Yahoo Tech with David Pogue, grew Yahoo News marquee offerings with Katie Couric and other top talent- Reconceived/launched 15 new Yahoo vertical O&O properties in 2014-15, all reaching top 3 in category within year 1 (#1 sites Yahoo Style, Beauty, Parenting, Travel, Movies and #2 Yahoo Tech, TV, Food, Autos).

Sunnyvale, Ca, Us

GM of two of Yahoo's three largest media verticals:- At Yahoo News, launched Yahoo’s groundbreaking strategic partnership with ABC News to create the #1 News & Information group in digital media; relaunched Y! News political coverage with new Yahoo Washington D.C. bureau. anchoring triple-digit growth 2012-2014 in political ad spend.- Grew Yahoo! Finance position as the #1 global business and consumer financial site, expanded into live video programming and launched anchor partnership with CNBC.

New revenue models for online publishing:- Secured and operated search-based content and monetization partnerships with The New York Times, CNN and dozens of other publishers- Company acquired by Taboola

Chicago, Il, Us

Expanded role overseeing all Tribune digital properties including latimes.com, chicagotribune.com and other Tribune newspaper and local television digital businesses.

El Segundo, California, Us

SVP/GM of digital for The Los Angeles Times, overseeing all functions of latimes.com (content, sales, marketing, product). Hired as GM, promoted twice. Grew business including commerce from $20M to $100M (as anchor partner of CareerBuilder, Cars.com and other online classifieds businesses pioneered with LA Times.

Various major media clients in interactive TV, web development and digital growth.

GM of broadband startup backed by NBC and Tribune, creator of 50-site broadband media network for local television stations across the U.S.

Atlanta, Ga, Us

- GM of digital business for Channel One Network, which reached 40% of all U.S. middle and high-school students via in-school video and broader audience via anchor deal with AOL- Broadened role to strategy for Primedia teen digital businesses

New York, New York, Us

Launched ABCNEWS.com in partnership with Paul Allen's Starwave

New York, Ny, Us

Co-founder of TIME.com and TIME Magazine's digital operations

Raleigh, Nc, Us

Staff writer covering state politics, environment, housing and education for top-ranked regional newspaper/early Internet innovator.

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