Catherine Robertson Email and Phone Number
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Please note that I am currently pursuing personal projects on a career break. Robertson Collaborate is temporarily closed. I am a marketing consultant and director of Robertson Collaborate. Robertson Collaborate provides marketing and digital commerce strategy and support for growth businesses. I create strategic marketing plans to grow businesses and can operate as organisations’ outsourced “marketing director” or support in-house marketing teams strategically. Many clients want to get to grips with digital marketing and I help them understand how to get found online by prospects and turn interest into action. Impact of my work is measured and I have many case studies, covering a wide array of sectors, that show the results for client business growth. My services include:• Outsourced “marketing director” • Creation of strategic marketing plan• Ongoing support delivering the marketing planI support small and medium-sized businesses that serve other businesses and businesses serving the end consumer. What they all have in common is ambition to grow.You can contact me on 07736672650 or catherine@robertsoncollaborate.co.uk
Robertson Collaborate
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- robertsoncollaborate.co.uk
- Employees:
- 2
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Marketing ConsultantRobertson Collaborate May 2007 - PresentI work with organisations to develop a marketing strategy and plan to achieve revenue goals. Clients range from early stage start-ups to medium-sized national businesses and include both commercial and not-for-profit organisations.With a focus on Dundee, Fife, Perthshire, Angus and Edinburgh, I work with organisations from a wide range of sectors and market my service to both business-to-business and business-to-consumer organisations. After executing their marketing plans, clients report results of hard and soft measures. Examples of some clients’ results include: • 900% increase in core product sales• 233% increase in online enquiries • 400% increase in sales enquiriesAs an external consultant to Business Gateway, I also provide specialist marketing support to a variety of its clients. I am also a provider of Marketing Expert Support via the Scottish Enterprise Framework.
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Marketing ConsultantThe Business Trinity Jun 2016 - May 2020Providing Marketing Expert Support via the Scottish Enterprise Framework. -
Committee MemberSt Andrews Business Club May 2011 - May 2015St. AndrewsA great group where I've met many now trusted business contacts. -
Committee MemberCim | The Chartered Institute Of Marketing Apr 2010 - Jun 2012DundeeI am an immediate past committee member of the Chartered Institute of Marketing in Tayside and continued to be very involved with the group. Working in partnership with Dundee and Angus Chamber of Commerce, CIM Tayside kept the local marketing community updated on the latest developments in marketing. -
Director Of Marketing & OperationsBlackadders Oct 1999 - Jan 2003Following on from the strategic planning process which I instigated in the role previous to this (see Business Development & Marketing Manager post), the partnership decided to merge with another large law firm and I assisted the managing partner in this process. After analysing the two firms’ marketing strategies I created the marketing plan to reflect the new firm’s goals and objectives. In addition to marketing, I undertook a change management role and worked with the managing partner to bring together the operations of the two firms to ensure a smooth transition. This was an intensely busy period during which I helped launch the business into new areas, promoting new services and to new target groups. During my time with the firm I was also Chairperson of the region’s Independent Financial Advisers’ Press Group and handled all materials going to the press on behalf of the firms in the group.Following my departure from the firm in 2003, the firm’s then chairman wrote to me and stated “Your contribution to the firm has been immense.” Dennis Young, ex-Chairman, Blackadders -
Business Development & Marketing ManagerBlackadders May 1998 - Oct 1999I was recruited to Blackadders to create a marketing plan for the firm. In order to achieve this I firstly influenced and guided the firm in setting up a wider strategic plan, assisted in its production and worked closely with the firm’s executive team to implement it. Secondly, working directly with the partners of the firm, I developed the marketing plan. After conducting internal and external research and working with a graphic design agency, I created a brand identity for the firm, developed marketing materials and advertising, and launched the firm’s website. I built relationships with the press and media to enhance the firm’s profile, ensuring greater exposure. Areas of the firm were identified for expansion and I was responsible for the creation of tender documents and organising events, workshops, seminars and customer visits to develop new business with the assistance of a newly recruited marketing coordinator.
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Global Marketing Communications Co-OrdinatorNcr Corporation Mar 1996 - May 1998Both solely and as part of the wider marcoms team, I researched and produced marketing materials for the global launch of a range of products for the worldwide market leader in ATM self service, NCR - a Fortune 500 company. This included creating promotional videos, brochures and CDs, several of which won industry awards, with external agencies for the NCR sales team to use as sales aids with its banking customers. I assisted the marcoms manager in his role organising PR events for the UK release of the products, which involved hosting a press conference and a feature on the BBC’s Working Lunch programme. Following the departure of the marcoms manager, I carried out both his role and my own. This required managing the global marcoms budget.
Catherine Robertson Skills
Catherine Robertson Education Details
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Marketing -
The High School Of Dundee
Frequently Asked Questions about Catherine Robertson
What company does Catherine Robertson work for?
Catherine Robertson works for Robertson Collaborate
What is Catherine Robertson's role at the current company?
Catherine Robertson's current role is Marketing consultant at Robertson Collaborate creating strategic marketing plans to grow businesses ~ FCIM.
What is Catherine Robertson's email address?
Catherine Robertson's email address is ca****@****e.co.uk
What is Catherine Robertson's direct phone number?
Catherine Robertson's direct phone number is +44 1382 5*****
What schools did Catherine Robertson attend?
Catherine Robertson attended University Of Abertay Dundee, The High School Of Dundee.
What skills is Catherine Robertson known for?
Catherine Robertson has skills like Marketing Strategy, Marketing Communications, Marketing, Business Planning, Marketing Management, Business Development, Strategy, Management, Development Of Strategic Marketing Plans, Start Ups, New Business Development, Strategic Planning.
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