Robert Sorkin is the VP, Business Development & Strategy at ITV Studios America. Robert has over 14 years of experience working with entertainment and media companies developing innovative solutions that create new revenue opportunities, drive awareness and increase the value of the business. He has created multiple brand extensions and consumer products that have generated tens of millions of dollars. He has experience working on all aspects of Business Development from idea creation to execution, to day-to-day project management in multiple areas including consumer products, digital media, television, licensing, mobile applications, and more. He enjoys working with strategic partners across all industries globally to inspire innovation, creatively solve problems and increase the overall value of the business along the way.