Directed all Customer and Consumer Insights and Intelligence for SilganCreated recyclability testing protocols which lead to multiple Silgan innovations receiving recyclability certifications from RecyClass and APRCrucial in the development of 10+ innovationsCreated Trends Reports which provided insights and innovation ideas for marketing teams and as a show of expertise for sales teams. The reports were both global and regional based for such sectors as Beauty, Fragrance, Personal Care, Home Care, Garden, Healthcare and CannabisProvided Insights that directly led to the commercialization of 3 innovations Led ideation sessions leading to white space discovery areas Used Insights expertise with customers such as Henkel, L’Oreal, Reckitt Benckiser among others to both build and foster relationships as well as prove out innovations Provided annual Market Landscape assessments for all current business sectors, both globally and regionally which were crucial for annual strategic planning. Data visualization was developed for east and continual accessFound multiple new white space areas with market assessment of potential new areas of businessUsed UX research to assess and improve both current portfolio products as well as innovationsAwareness, attitudes and usage studies were used to determine product and market viability Created easy to use Competitive Intelligence tool that enables marketers and sales to quickly assess Silgan product advantages and opportunity areas versus the competition within specific dispensing product categories Determining reasons for increases and disruptions of customer orders post pandemic to enhance operational efficiency as well as the changing competitive landscape using Nielsen IQ data along with other data sources

Instrumental in the value proposition development of many Partnership (private label) credit cards such as for Costco, Neiman Marcus, Saks Fifth Ave. and REI, among othersKey partner in Val Prop development of the Small Business CardKey team member in the development of Partner card advertising and communication for cards such as GM/Cadillac

Worked with team to increase B2C revenue by 25%Created segmentation of key consumer groups which provided high probability marketing targets Tracked and authenticated VOC program with occasional consults with customers such as Alaska Airlines

Directed value proposition and communication development research for the Partnerships Group for clients such as Sony and PlayStation