Robert Sampson Email & Phone Number

Provide partners with insights and data focusing on external relations including building campus capital, communications and branding, revenue generation, NIL (Name, Image and Likeness) Collectives, fundraising, customer service and long-term planningPartnered with a national promoter to organize and execute elite basketball Multi-Team Events (MTEs).

Author of "Your Advantage, Your Edge"

Murfreesboro, TN, US

• Member of Athletic Department’s Executive Leadership Team
• Led department efforts to host various postseason events, including NCAA bid to host the opening rounds of the 2023 NCAA Division One Women's Basketball Championships, a first in program history, and opening rounds of.
• Coordinate the overall operation and planning of the women’s basketball program
• Work closely to coordinate travel arrangements and hospitality for University President and guests for various athletic events
• Work closely with national media contacts, AP voters and Coaches Poll voters to expand the national brand of Blue Raider Women’s Basketball throughout the historic 2022-23 season
• Secured first national ranking for the program since 2013-14 season – reaching 21st in the nation

Richmond, KY, US

• Work closely with Vice President/Director of Athletics to guide external units across athletics landscape and work with campus entities to improve revenues for the department with a focus on sponsorship, fundraising.
• Overall controllable revenues for FY22 have increased 75.1% over FY21, 59.8% over FY20 and 56.0% over FY19, covering ticketing, fundraising and multi-media rights
• Worked with Office of the President to create new Colonel Courtyard and President’s Tailgate for football gameday that facilitated campus-wide engagement opportunities across campus between departments and athletics.
• Restructured and revamped initiatives for department fundraising efforts through Colonel Club o Ended the best 12-month period in recorded history for cash dollars raised in each of the last three months (September.
• Set new season ticket sales records for men’s basketball and women’s basketball prior to the 2021-22 season, increasing revenues by 116.9% over the 2019-20 seasono Increased season tickets sold for men’s basketball by.

West Lafayette, IN, US

• In coordination with the Deputy Athletic Director and Associate AD for Strategic Initiatives, focus on growth and success of $40M in revenue verticals by exploring new revenue streams, improve upon current revenue.
• Create and execute plans to grow revenues and program interest through licensing, team store partner, venue usage, in-game experience, convention and visitor bureau relationship, on-campus golf course, game-day.
• Helped guide overhaul of operations and fiscal efficiency of Purdue Golf Courses, including focus on merchandise sales, marketing efforts, new food and beverage partner, identifying new revenues – including increase in.
• Worked closely with game operations staff and game experience staff to provide analysis and oversight of gameday operations for football and men’s basketball games
• Organized team and administration logistical efforts for 2018 Franklin American Mortgage Music City Bowl trip to Nashville, Tenn., and efforts for potential 2019 Final Four run

West Lafayette, IN, US

• Coordinate the overall organization and planning of the football program with the Head Coach and Chief of Staff, including managing the daily functions of the Head Coach’s office, including work with team travel.
• Work closely with communications department to shape the brand and messages being presented by the program to local, regional and national media members – including preparing talking points and speeches for head coach.
• Orchestrated Louisville-area media “car wash” for head coach Jeff Brohm, a 24-hour trek through the city of Louisville visiting television and radio in the area for various live and recorded media opportunities.
• In 2017, helped guide program to most wins since 2012 season and Foster Farms Bowl Championship (including running bowl operations at an overall surplus)

Bowling Green, KY, US

• Worked with Director of Football Operations and Head Football Coach on daily management of the football program at WKU, including managing the daily functions of the Head Coach’s office, including work with team.
• Orchestrated Louisville-area media “car wash” for head coach Jeff Brohm, a 24-hour trek through the city of Louisville visiting television and radio in the area for various live and recorded media opportunities.
• Helped program to 2016 Conference USA Championship and 2016 Boca Raton Bowl Championship, while finishing the season 11-3

Fort Worth, TX, US

• Served as primary media contact for women’s basketball and men’s golf program
• Served as secondary media contact for nationally ranked football team that finished 2015 season with 11-2 record and historic comeback win in Valero Alamo Bowl against Oregon
• Promotional efforts for football program resulted in wide receiver Josh Doctson earning unanimous All-America honors with quarterback Trevone Boykin, all-purpose star KaVontae Turpin, defensive back Derrick Kindred and.
• Promotional efforts for football program also resulted in Doctson earning Biletnikoff Award finalist and Boykin earning Davey O’Brien Award finalist honors

Bowling Green, KY, US

• Served as contact for women’s basketball team for three seasons, including two NCAA Tournament appearances, a regular season conference title, Preseason WNIT title game appearance and two conference tournament titles.
• Earned seven major conference awards for women’s basketball players and staff in three years including Player of the Year (2015), Coach of the Year (2013, 2015), Freshman of the Year (2014) and Defensive Player of the.
• Established national network of contacts in women’s basketball community that resulted in strong national attention during 2013-14 and 2014-15 seasons including first Associated Press WBB national ranking during the.
• Served as interim media relations contact for WKU Football and head coach Bobby Petrino (June 2013-July 2013), garnering a previously unseen amount of media interest for the annual Toppers on Tour events in June 2013.
• Established “WKU Weekly Watch,” a weekly update on the WKU Athletics program that was distributed to area media and appropriate on-campus entities
• Provided on-site support to media relations efforts for WKU’s first FBS bowl appearance in school history at the Little Caesars Pizza Bowl, first bowl win in 2014 at Popeye’s Bahamas Bowl and for WKU’s first appearance.

Louisville, KY, US

• Served as primary media contact for the Paul Hornung Award during award’s first three years, including role of producing all press releases to honor top individual football performances around nation and to highlight.
• Oversaw group of four to six virtual interns that made up content team
• Through work with Louisville Sports Commission, oversaw grassroots marketing effort to promote 2012 NCAA Division II National Championships Festival through aggressive Facebook campaign and on-site marketing.

• Coordinated media efforts for basketball, football, soccer and baseball teams including producing game notes for basketball and football games. Public relations efforts for football program resulted in number one.
• Assisted in establishment of the Mike Szabo Trinity Basketball Camp during the summer of 2002, serving approximately 3,000 young men since its inception. Role included all aspects of the day-to-day operation of the.
• Assisted in daily operations of Trinity Basketball program, including work with video operations, statistics and select game day operations
• Helped with game day operations, including concessions, for football team with average home attendance of approximately 5,000, including two luxury suites
• Aided event management, including exposure to ticket sale procedures, of annual meeting between Trinity and St. Xavier at Papa John’s Cardinal Stadium, which annually draws approximately 35,000 fans
• Assisted coaching staffs with various travel and team operation needs during state tournaments and regional travel.

Lexington, KY, US

• Produced pre-tournament media notes and game programs for various state tournaments
• Provided event management support at various championship events and assisted in on-site fulfillment of corporate sponsorships
• Worked various state championship events in various roles of event management and media relations: Boy’s Basketball (2005-2011, Seven Years), Girl’s Basketball (2011, One Year) Baseball (2008-11, Four Years), Football.

Lexington, KY, US

• Kentucky Men's Basketball (June 2007-April 2009)
• Coordinated daily recruiting mail outs
• Assisted in planning official and unofficial recruiting visits for prospective student-athletes and coordination of activities during on-campus visits.
• Managed recruiting database using Scoutware Recruiting Service
• Assist Assistant Athletics Director for Men’s Basketball on assigned projects including research for upcoming renovation project for student-athlete dorms
• Developed materials and assisted in coordination of more than 10 summer camps and clinics over a two year period including establishment of new Elite Camp, Women’s Clinic and Tip-Off Camp for major donors.

B.A., Integrated Strategic Communications

Masters, Physical Education With Emphasis In Sports Administration

Education record