Robert Sampson Email & Phone Number

Provide partners with insights and data focusing on external relations including building campus capital, communications and branding, revenue generation, NIL (Name, Image and Likeness) Collectives, fundraising, customer service and long-term planningPartnered with a national promoter to organize and execute elite basketball Multi-Team Events (MTEs), enhancing the visibility and success of each event at sites such as Nassau, Las Vegas and Kansas City

Author of "Your Advantage, Your Edge"

Murfreesboro, Tn, Us

• Member of Athletic Department’s Executive Leadership Team• Led department efforts to host various postseason events, including NCAA bid to host the opening rounds of the 2023 NCAA Division One Women's Basketball Championships, a first in program history, and opening rounds of 2023 NCAA Division One Men’s Tennis Championships • Coordinate the overall operation and planning of the women’s basketball program• Work closely to coordinate travel arrangements and hospitality for University President and guests for various athletic events• Work closely with national media contacts, AP voters and Coaches Poll voters to expand the national brand of Blue Raider Women’s Basketball throughout the historic 2022-23 season• Secured first national ranking for the program since 2013-14 season – reaching 21st in the nation• Secured All-America honors for Savannah Wheeler, plus National Team of the Week and National Coach of the Week honors during the 2022-23 season• In coordination with head basketball coach, WBB secured $250,000 donation for Alston Fund• Served as Assistant AD for Development, leading the annual giving efforts and strategies of MTSU Athletics• Department saw 305.7% growth YOY overall in donations and YOY growth in 10-of-12 months during FY22, including eight months with 100% YOY growth. • Secured new $25,000 endowment for women’s basketball program• Despite limited or no fundraising staff in place for nearly six months prior to arrival, efforts allowed the program to recover from being down over $398,955.55 YOY after nine months to even by the end of the fiscal year. • Led efforts for athletics contribution to campus-wide True Blue Give initiative, raising record $208K.• Increased Giving Day funds by 50.5% over 2021 and 168.6% over 2019• Member of Athletic Department’s External Relations Leadership Team• Work closely on contract negotiations for multiple vendors and work on negotiations for future football scheduling

Richmond, Ky, Us

• Work closely with Vice President/Director of Athletics to guide external units across athletics landscape and work with campus entities to improve revenues for the department with a focus on sponsorship, fundraising and ticketing revenues • Overall controllable revenues for FY22 have increased 75.1% over FY21, 59.8% over FY20 and 56.0% over FY19, covering ticketing, fundraising and multi-media rights• Worked with Office of the President to create new Colonel Courtyard and President’s Tailgate for football gameday that facilitated campus-wide engagement opportunities across campus between departments and athletics, including direct work with all deans on campus to promote engagement opportunities • Restructured and revamped initiatives for department fundraising efforts through Colonel Club o Ended the best 12-month period in recorded history for cash dollars raised in each of the last three months (September 2021, October 2021, November 2021) while surpassing FY21 fundraising total by the end of November in FY22o Closed out FY21 with growth of 6.2% over FY20 and 11.2% over FY19 in cash giving plus a 16.9% growth over the 10-year averageo Closed out FY21 with the total number of gifts rising 114.3% over FY20o Saw drastic success of $135,885.66 on EKU Giving Day in April 2021, an increase of 1444.1% over 2019. Posted 496 gifts (376.9% increase) and 353 individual donors (310.5% increase) for the initiative. • Set new season ticket sales records for men’s basketball and women’s basketball prior to the 2021-22 season, increasing revenues by 116.9% over the 2019-20 seasono Increased season tickets sold for men’s basketball by 156.0% over 2020-21, 73.6% over 2019-20 and 138.3% over 2019-20o Generated 665 new season tickets for the 2021-22 season for men’s basketball o Created new Corporate Ticketing Program, resulting in over 130 new season tickets for the 2021-22 season

West Lafayette, In, Us

• In coordination with the Deputy Athletic Director and Associate AD for Strategic Initiatives, focus on growth and success of $40M in revenue verticals by exploring new revenue streams, improve upon current revenue opportunities and assist in special projects. • Create and execute plans to grow revenues and program interest through licensing, team store partner, venue usage, in-game experience, convention and visitor bureau relationship, on-campus golf course, game-day tailgates and parking while gaining notable exposure in areas such as concessions, apparel/supplier contracts and contract negotiations. o Revenues from new Team Store provider increased 72% during the 2018-19 academic calendar, the first year of the new partnership with MainGate, including $100K over budgeted goalo Gameday sales for football games have seen growth of over 75.3% from 2017 to 2019 and 20.3% from 2018 to 2019 - overall revenues for 2019-20 surpassed budgeted goal by Dec. 1, 2019o Revenues from licensing paid to athletics increased 19% during the 2018-19 academic calendar, including $125K over budgeted goalo Moon Landing program around 2019 homecoming game resulted in sales of approximately $135K between mini-helmet, uniform patch and coaches sideline hat with over 4,000 units sold • Helped guide overhaul of operations and fiscal efficiency of Purdue Golf Courses, including focus on merchandise sales, marketing efforts, new food and beverage partner, identifying new revenues – including increase in facility usage and academic class offeringso Saw overall financial improvement at course from $405K loss to $215K loss during 2019 season • Worked closely with game operations staff and game experience staff to provide analysis and oversight of gameday operations for football and men’s basketball games • Organized team and administration logistical efforts for 2018 Franklin American Mortgage Music City Bowl trip to Nashville, Tenn., and efforts for potential 2019 Final Four run

West Lafayette, In, Us

• Coordinate the overall organization and planning of the football program with the Head Coach and Chief of Staff, including managing the daily functions of the Head Coach’s office, including work with team travel, management of various meals, management of schedules, summer campus, head coach schedule and daily needs of the football program• Work closely with communications department to shape the brand and messages being presented by the program to local, regional and national media members – including preparing talking points and speeches for head coach Jeff Brohm • Orchestrated Louisville-area media “car wash” for head coach Jeff Brohm, a 24-hour trek through the city of Louisville visiting television and radio in the area for various live and recorded media opportunities, replicating the success of the event previously orchestrated at Western Kentucky University• In 2017, helped guide program to most wins since 2012 season and Foster Farms Bowl Championship (including running bowl operations at an overall surplus)

Bowling Green, Ky, Us

• Worked with Director of Football Operations and Head Football Coach on daily management of the football program at WKU, including managing the daily functions of the Head Coach’s office, including work with team travel, management of various meals, management of schedules, summer campus, head coach schedule and daily needs of the football program• Orchestrated Louisville-area media “car wash” for head coach Jeff Brohm, a 24-hour trek through the city of Louisville visiting television and radio in the area for various live and recorded media opportunities, culminating in well attended fan event to spark interest in program in Brohm’s hometown• Helped program to 2016 Conference USA Championship and 2016 Boca Raton Bowl Championship, while finishing the season 11-3

Fort Worth, Tx, Us

• Served as primary media contact for women’s basketball and men’s golf program• Served as secondary media contact for nationally ranked football team that finished 2015 season with 11-2 record and historic comeback win in Valero Alamo Bowl against Oregon• Promotional efforts for football program resulted in wide receiver Josh Doctson earning unanimous All-America honors with quarterback Trevone Boykin, all-purpose star KaVontae Turpin, defensive back Derrick Kindred and kicker Jaden Oberkrom also picking up various All-America honors• Promotional efforts for football program also resulted in Doctson earning Biletnikoff Award finalist and Boykin earning Davey O’Brien Award finalist honors

Bowling Green, Ky, Us

• Served as contact for women’s basketball team for three seasons, including two NCAA Tournament appearances, a regular season conference title, Preseason WNIT title game appearance and two conference tournament titles in two difference leagues• Earned seven major conference awards for women’s basketball players and staff in three years including Player of the Year (2015), Coach of the Year (2013, 2015), Freshman of the Year (2014) and Defensive Player of the Year (2013, 2014, 2015) plus, WBCA National Coach of the Year finalist honor for Michelle Clark-Heard, four All-American honors (AP or WBCA) and three WBCA All-Region honors • Established national network of contacts in women’s basketball community that resulted in strong national attention during 2013-14 and 2014-15 seasons including first Associated Press WBB national ranking during the 2014-15 season since 1997-98• Served as interim media relations contact for WKU Football and head coach Bobby Petrino (June 2013-July 2013), garnering a previously unseen amount of media interest for the annual Toppers on Tour events in June 2013 and remained as a secondary contact for the program. Preseason promotional efforts landed ten selections to preseason award watch lists for the 2013 season.• Established “WKU Weekly Watch,” a weekly update on the WKU Athletics program that was distributed to area media and appropriate on-campus entities• Provided on-site support to media relations efforts for WKU’s first FBS bowl appearance in school history at the Little Caesars Pizza Bowl , first bowl win in 2014 at Popeye’s Bahamas Bowl and for WKU’s first appearance in the NCAA Softball Championships in Tuscaloosa, Alabama

Louisville, Ky, Us

• Served as primary media contact for the Paul Hornung Award during award’s first three years, including role of producing all press releases to honor top individual football performances around nation and to highlight upcoming events pertaining to award. • Oversaw group of four to six virtual interns that made up content team• Through work with Louisville Sports Commission, oversaw grassroots marketing effort to promote 2012 NCAA Division II National Championships Festival through aggressive Facebook campaign and on-site marketing initiatives; Additional public relations work for Vault in the Ville, Schnellenberger Award, Fightmaster Cup

• Coordinated media efforts for basketball, football, soccer and baseball teams including producing game notes for basketball and football games. Public relations efforts for football program resulted in number one national ranking for 2011 football team (Sports Illustrated, RivalsHigh and Scout.com), two national coach of the year honors for Bob Beatty and multiple national honors for student-athletes. Led efforts for the 2012 state championship basketball team, the first in program history. • Assisted in establishment of the Mike Szabo Trinity Basketball Camp during the summer of 2002, serving approximately 3,000 young men since its inception. Role included all aspects of the day-to-day operation of the camp including advertising, registration and apparel sales, among other roles. • Assisted in daily operations of Trinity Basketball program, including work with video operations, statistics and select game day operations• Helped with game day operations, including concessions, for football team with average home attendance of approximately 5,000, including two luxury suites• Aided event management, including exposure to ticket sale procedures, of annual meeting between Trinity and St. Xavier at Papa John’s Cardinal Stadium, which annually draws approximately 35,000 fans• Assisted coaching staffs with various travel and team operation needs during state tournaments and regional travel.

Lexington, Ky, Us

• Produced pre-tournament media notes and game programs for various state tournaments• Provided event management support at various championship events and assisted in on-site fulfillment of corporate sponsorships • Worked various state championship events in various roles of event management and media relations: Boy’s Basketball (2005-2011, Seven Years), Girl’s Basketball (2011, One Year) Baseball (2008-11, Four Years), Football (2004-2008, 2010-11, Seven Years), Track and Field (2008, 2010, Two Years), Soccer (2010-11, Two Years), Cross Country (2010-11, Two Years), Wrestling (2011, One Year), Swimming and Diving (2011, One Year)

Lexington, Ky, Us

Kentucky Men's Basketball (June 2007-April 2009)• Coordinated daily recruiting mail outs• Assisted in planning official and unofficial recruiting visits for prospective student-athletes and coordination of activities during on-campus visits. • Managed recruiting database using Scoutware Recruiting Service• Assist Assistant Athletics Director for Men’s Basketball on assigned projects including research for upcoming renovation project for student-athlete dorms• Developed materials and assisted in coordination of more than 10 summer camps and clinics over a two year period including establishment of new Elite Camp, Women’s Clinic and Tip-Off Camp for major donors. • Assisted in coordination of Keightley Classic Golf Tournament and Dinner/Auction that raised nearly $250,000 in its first year.Kentucky Women's Basketball (June 2006-April 2007)• Assisted in day-to-day operations of laundry, equipment and management of daily practices and workouts. • Organized daily practice statistical reports. • Worked with summer camps for coaches Mickie DeMoss and Matthew Mitchell.UKAA Media Relations (August 2005-April 2006)• Assisted staff in writing and producing media publications and game notes for each of Kentucky’s 22 varsity sports. • Engineered overhaul Women’s Basketball media guide by exploring discrepancies within the book and creating new material for inclusion in the text. • Provided editorial assistance for men’s basketball and women’s basketball guides.

B.A., Integrated Strategic Communications

Masters, Physical Education With Emphasis In Sports Administration

Education record