Expanded DAZN role to lead subscription and revenue growth in The America's and Global Growth Markets, reporting into the Global Chief Subscription Officer. In the US and Canada, in addition to leading consumer marketing, I have added business development and distribution with key commercial partnerships (operators, platforms, OEMs, Retail) to further grow our subscription business.

Head of marketing in North America for live sports OTT direct to consumer service. Reporting into the Global CMO, responsibilities include brand awareness campaigns, acquisition (performance) marketing, live and digital activations, ensuring brand consistency internally and among partners, retention and lifecycle marketing, consumer research and external agency management. Territories include US & Canada.

Responsible for overseeing Verizon sponsorship portfolio including NFL, NBA, INDYCAR, and Star Wars. Set sponsorship vision to ensure maximum exposure for all marketing assets are driven throughout the organization. Build and plan marquis event activations for Super Bowl, NBA All-Star game and Star Wars Premieres. Launched Verizon’s music platform with tour partnerships with Lady Gaga, Justin Timberlake, Maroon Five and Luke Bryan. Lead evaluations, negotiations and activations with 15 NFL and 7 NBA team and stadiums for Verizon Wireless and Fios. Drive Verizon trade show strategy and buildout across the calendar including CES and Mobile World Congress.

DIRECTV is the leader in sports offerings including exclusive home of NFL Sunday Ticket. In this role, was responsible for full business of the sports subscription products which generated over $1.3B in annual revenue for DIRECTV. Products included NFL Sunday Ticket, MLB Extra Innings, NBA League Pass, NHL Center Ice, ESPN Game Plan and ESPN Full Court. Included P&L management, agency and in-house creative supervision, brand guidance, operations and customer care oversight, coordinating with content and product team, managing league partnerships, and leading cross-functional marketing team. In January 2014 added same responsibilities for PPV Events (UFC, Showtime and HBO Boxing plus ancillary events) and Adult & PPV (Playboy TV, Penthouse, Hustler, etc) businesses, which combined generate over $275M of annual revenue. In December 2015 added AT&T Original Content Marketing and Sponsorship Activation, as part of newly reorganized AT&T Entertainment Group.

Developed strategy, guided creative and production for all NFL advertising including agency management. Executive Producer of over 12 Super Bowl Commercials, including Nielsen IAG’s “most liked” ad of Super Bowl XLII featuring “Mr. Oboe”, the Texans lineman Chester Pitts.Successful marketing campaigns behind the re-launch of NFL.com in 2006 and the new NFL.com Fantasy game in 2010. Managed NFL controlled media assets, including the planning of over $225M of television inventory. Managed day-to-day marketing relationships with broadcast partners (CBS, NBC, ESPN, FOX, DIRECTV, Sirius Radio).Produced engaging programs for NFL meetings and events. Provided strategy and execution of NFL marketing plans with corporate partners such as Pepsi, Visa, and P&G. Delivered league-marketing support to its 32 member clubs including extensive branding projects with the Atlanta Falcons, Miami Dolphins, Carolina Panthers and Houston Texans. Marketing P&L responsibilities. Member of NFL's Marketing Council and first ever class of NFLU, executive training program.

Responsible for writing and producing promos for all ABC Sports events including overseeing production of graphic design and music packaging. Involved in writing and shooting promo campaigns with ABC/ESPN on-air talent, professional athletes and entertainment stars. Worked closely with professional sports leagues, ABC Network, and Disney Synergy. Produced print ads in various sports publications.

Managed production of ABC Sports in-show promos and graphic packages. Managed staff assignments, facilities, and production schedule for the department.

Wrote and produced daily on-air television and radio promos. Assisted in production of promo campaigns and talent shoots. Attended show tapings daily; logged for content.

Worked with the writers to locate specific footage for headline stories. Recorded and logged various news feeds for show content. Supervised voice over sessions with on-air talent.

Assisted in producing same day video news releases, live satellite event coverage, satellite media tours, and marketing videos.