Digital Marketing Coordinator (40% Of Daily Responsibilities)
Gshift, A Mintent Company
Barrie, On
Headed up all design responsibilities cutting costs from outsourcing to external vendors.Updated, maintained, and optimized company website with relevant product information, as well as wrote quality, engaging blog content using up to date SEO tactics. Created, executed, and reported on ongoing paid social and PPC campaigns. Expected to oversee all inbound campaigns and consistently report on the results, as well as recommend next steps to achieve the goals laid out by the marketing manager.Designed content such as ebooks, case studies and worksheets to use as gated material for lead gen campaigns, which brought in (on average) 50 new quality leads.Created and executed posts for the company's social media calendar, while monitoring any conversations the audience was having about the company brand.