Designed templates for a real estate consultant that cut costs and increased their client intake by 15%.Consulted a non-profit through company rebrand to decrease brand confusion and increase equity. Redesigned and developed a non-profit website to improve usability across platforms.

Spearheaded a new content marketing strategy to increase leads by 30%.Executed and reported on paid social and PPC campaigns. Created and oversaw social strategy to consolidate departments and increase the school’s overall brand equity among its targeted markets.Integrated and fostered trust between marketing, faculty, and students by listening and designing promotional pieces that often exceeded their expectations.Redesigned promotional material to relate more with target markets and push the boundaries of the school’s conservative approach while maintaining the university’s brand standards.Designed promotional hoodies for returning students that became a hit.

Headed up all design responsibilities cutting costs from outsourcing to external vendors.Updated, maintained, and optimized company website with relevant product information, as well as wrote quality, engaging blog content using up to date SEO tactics. Created, executed, and reported on ongoing paid social and PPC campaigns. Expected to oversee all inbound campaigns and consistently report on the results, as well as recommend next steps to achieve the goals laid out by the marketing manager.Designed content such as ebooks, case studies and worksheets to use as gated material for lead gen campaigns, which brought in (on average) 50 new quality leads.Created and executed posts for the company's social media calendar, while monitoring any conversations the audience was having about the company brand.

Researched and brainstormed a new off-site SEO strategy to increase quality backlinks for our client’s web presence.Implemented strategic parts of a PPC campaign that exceeded the client’s expectation by 200%.Aided in the creation and implementation of list-building campaigns, which included landing page creation and email automation (drip campaigns).Optimized client's social channels (including YouTube), blogs, and webpages using up-to-date SEO tactics, which often saw a consistent increase in traffic.Created excellent written and engaging content for client's blogs using up to date on-page SEO tactics.Designed social posts & ads, slide shares, worksheets, infographics, and explainer videos that often exceeded the client’s expectations.

Expanded my knowledge of digital marketing, content marketing and SEO.

Spearheaded new TreeFort website while delegating tasks to two other colleagues. Handled design projects left by others. Completed them on time to the satisfaction of the client, adhering to the client’s brand standards.Managed the completion of a client’s website from start to finish that went above and beyond my responsibilities.