Robertta Queiroz Email & Phone Number

Port Coquitlam, British Columbia, Canada

Port Coquitlam, British Columbia, Canada

My role as the Coordinator of Marketing & Social Media activities at Fit Foods involves coordinating the company’s four main brands (Mutant, Pure Vita Labs, Whey Gourmet and North Coast Naturals) growth strategy and social media presence on multiple platforms including Instagram, YouTube, TikTok and Facebook, overseeing monthly content calendars in alignment with set goals, industry metrics, business objectives, and KPIs.I provide creative input to help support the decision-making process with key stakeholders to develop new systems and innovative strategies while performing market/competition research and analysis to identify key trends, opportunities, and consumer behaviour.My responsibilities also include coordinating third-party partners and the marketing team’s activities with eCommerce promotions, events, and product launches, fostering a collaborative environment across and ensuring overall cohesion with the brand’s overall strategy. I excel in building relationships in liaison with other social media accounts, influencers, and media partners to build cross-promotional initiatives and engaging, audience-targeted brand awareness campaigns.In addition, I also collaborate with the Copywriter and Marketing Manager to ensure the messaging aligns with visual content, actively exploring new strategies to identify new social networks to engage with target audiences.

Brazil

As a partner and digital marketing strategist at Colmeia, my role involved directly managing several successful client marketing and brand promotion campaigns, working closely with the marketing team to maximize brand awareness, increase engagement, and measure results.I also developed innovative digital marketing strategies through in-depth market research and social media engagement analysis, while administering all client social media activities to create and publish original, high-quality content on social media platforms.My duties also included communicating with clients to fully understand business needs, building content calendars to schedule social media posts and other critical activities. I also explored new and evolving technological innovations and marketing trends to continually improve the quality of the final content, serving as a key contributor in all phases of the artistic design and product development process.

Brazil

At CHQ Group, my role as a Marketing Supervisor saw me collaborate with a multidisciplinary team of graphic designers, product development, marketing, and sales professionals to provide in-depth market and industry analysis to build robust strategies and improve marketing campaign performance. I played a key role in providing the strategic oversight necessary to develop the internal marketing department, including the allocation of key resources and marketing personnel, building a robust team of marketing professionals. Building strong relationships with advertising managers and other key stakeholders to develop and implement marketing and brand engagement strategies, I also recommended product enhancements based on sales and customer feedback, while providing direct oversight over all client communications and coordinated events to boost brand awareness and customer engagement. The team also designed and implemented highly successful social media strategies to align with specific business goals.

As a marketing supervisor at Onzee, I was primarily responsible for the daily marketing operations of the company, including client communications, team management, marketing and brand awareness strategy management.I developed excellent working relationships with advertising managers, vendors, printers, shipping agents, and all other stakeholders to manage client marketing and product promotion campaigns, and generated monthly performance metrics and analytical reports, providing clients with an overview of campaign performance and brand awareness. I also provided direct oversight over the product launches, including management of public relations. In addition, I was also responsible for creating daily social media posts to build a robust brand presence on platforms such as Facebook and Instagram, continually suggesting and implementing new features to develop brand awareness based on marketing trends and direct consumer feedback.

My main duties as an Account Executive at Publi/9 included liaising between the client and creative teams, and managing several accounts for brand advertisers, optimizing revenues through engaging promotional and client marketing strategies.I communicated directly with clients, serving as a point of contact between the client and internal creative/advertising teams, presenting creative media packages and advertising proposals to clients for approval, while making sure all tactical marketing components are in line with the brand identity.I also frequently exceeded the department’s performance and productivity levels for delivering quality content within tight deadlines in a fast-paced creative environment and developing scripted ad content to enhance client marketing strategies, while also providing advice on advertising strategies for specific customer products and services.

Search Engine Marketing, Marketing

Digital Marketing

Bachelor - Social Communication, Advertising And Marketing