Robert Manning Email & Phone Number

Atlanta, GA, US

North Ryde, NSW, AU

Leading North American digital transformation to more effectively drive acquisition and upgrades, lower the cost of service and improve overall brand engagement. Manage BAU, product campaigns and lead new marketing capabilities to improve engagement across consumer and professional segments. Starting with strategy and a measurement scorecard to better.

Marketing, digital, creative & business development consultant to firms in the CPG, loyalty, software, healthcare and marketing technology arenas. Consultant for startups including Transform Digital and Shortlist.co. Leading digital transformation projects and workshops.

Led global digital, content and social strategies/capabilities in support of our business units and regional marketing teams to increase the number of customers served, retain our core customers and expand into new product categories and geographies. Developed new digital product capabilities including a patient engagement/loyalty program focused on.

Atlanta, GA, US

GM of My Coke Rewards loyalty program responsible for transforming the platform into something that delivers real-time interests-based content & new partnerships that improve engagement and addressability with younger audiences. Led strategy work to distribute loyalty capabilities via an API model, and created new models for using points - pooling to fund.

New Brunswick, NJ, US

Drove the development of a global digital marketing strategy, supporting regions in developing superior digital experiences for consumers and doctors while exploring digital innovation opportunities. Designed a global digital strategy organized around consumer/HCP personas and journeys and in order to enhance content collaboration across regions. Led and.

New York, New York, US

Digital lead within global marketing function. Charge was to break down organization silos within the consumer and commercial business units and within the regions to share and amplify digital efforts. Led creative & media campaigns while managing global alignment and prioritization across the digital ecosystem -- driving build once, deploy multiple times.

Los Angeles, CA, US

Client services, strategy and business development lead responsible for marketing solutions across a variety of digital platforms. Led agile development of two e-commerce websites for Furniture Brands International.

Redmond, Washington, US

Digital strategy lead working towards increasing brand awareness, merchandising Windows Mobile phones, lead generation & loyalty initiatives, and influencer outreach. Created organization's first social media strategy and operational plan.

New York, NY, US

Digital marketing group manager responsible for online direct marketing programs for Toyota, Lexus, Bank of America and other clients. Concept and development lead for Lexus LS 460 PURL (personalized URL) to capture handraisers.

Atlanta, GA, US

Global digital brand strategy lead directing digital strategy and UPS.com deployment, integrated marketing programs, and all interactive marketing initiatives. Directed all aspects of the online business unit including personnel hiring, project prioritization and execution, career development and budget management.