Robert Manning Email and Phone Number
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B2C/B2B strategic marketing executive leading global digital, social and integrated marketing for companies in healthcare and other industries. Specialize in setting the vision for marketing innovation, capabilities to support the vision and the operating model necessary to accelerate marketing in a digital world. Multiple “intrepreneur” successes in turning objections into scalable pilots, including Generative AI roadmaps, use cases and training programs.Transformation is really hard for global brands. The key deliverable is HOW do we deliver on our transformation ambitions - what’s the appropriate operating model to empower BUs, brands, or regions while also maintaining a reasonable governance structure that reduces duplication of effort. + Digital native. Head of global digital strategy for four Fortune 100 firms with the combined client-side & consulting experience to deliver innovative solutions that transform brands. Deep experience in omnichannel customer experience and digital product management. + Global interactive marketing director responsible for all customer-facing Web development, e-commerce initiatives, digital marketing and lead generation activity for UPS’s highly successful online channel.+ Rare innovation leader who can drive strategy and implementation, from mobile apps and DTC e-commerce at JNJ, mobile advertising and retail digital merchandising at Citi, to transforming Coke’s loyalty program from a coupon delivery vehicle into a consumer-centric community. I am a global thinker and believe in importing & exporting new ideas and great work. I have deep international work experience and a great personal interest in Japan and the Asia Pacific region. I am not afraid to get my hands dirty, especially around social and content development processes (legal, resourcing, workflow, COE, shared services) for decentralized firms. Specialties: All things Internet related, digital marketing strategy, customer experience design, integrated marketing, global marketing, vendor and agency management.Contact: rtmanning@gmail.comCase Studies: http://rmanning9.wix.com/casestudies
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Head Of Digital Strategy & OperationsCochlear Mar 2020 - PresentNorth Ryde, Nsw, AuLeading North American digital transformation to more effectively drive acquisition and upgrades, lower the cost of service and improve overall brand engagement. Manage BAU, product campaigns and lead new marketing capabilities to improve engagement across consumer and professional segments. Starting with strategy and a measurement scorecard to better align the organization and drive global operating model improvements. Recently, created a roadmap to leverage generative AI tools to increase employee productivity and resource capacity.
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Independent Marketing ConsultantRobot Sensei Consulting Apr 2015 - PresentMarketing, digital, creative & business development consultant to firms in the CPG, loyalty, software, healthcare and marketing technology arenas. Consultant for startups including Transform Digital and Shortlist.co. Leading digital transformation projects and workshops.
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Global Director Digital, Loyalty & Dtc MarketingMedtronic Diabetes Apr 2016 - Mar 2019Led global digital, content and social strategies/capabilities in support of our business units and regional marketing teams to increase the number of customers served, retain our core customers and expand into new product categories and geographies. Developed new digital product capabilities including a patient engagement/loyalty program focused on improved health outcomes for our installed base, driven by behavioral economics and gamification around personalized data and the ability to see monthly progress. Expanding the program to the payer community and international regions.Led new product/service marketing campaigns and e-commerce initiatives. Evolved D2C marketing from static product specs to new campaigns featuring storytelling that leverage first-person customer narratives.Drove growth via emerging market expansion, new segments and brand marketing.Developed global best practices & scaling local successes: website management, marketing automation, content strategy, mobile app governance, social channels & ambassador communities, analytics reporting.Led EMEA digital transformation workshops to establish priorities and evolved team structure.
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Director, Loyalty & InnovationThe Coca-Cola Company Jan 2014 - Mar 2015Atlanta, Ga, UsGM of My Coke Rewards loyalty program responsible for transforming the platform into something that delivers real-time interests-based content & new partnerships that improve engagement and addressability with younger audiences. Led strategy work to distribute loyalty capabilities via an API model, and created new models for using points - pooling to fund projects, voting to gift experiences, donations to charity. Visit the new MCR: mycokerewards.com -
Global Director, Digital ExcellenceJohnson & Johnson Vision Care Mar 2011 - Dec 2013New Brunswick, Nj, UsDrove the development of a global digital marketing strategy, supporting regions in developing superior digital experiences for consumers and doctors while exploring digital innovation opportunities. Designed a global digital strategy organized around consumer/HCP personas and journeys and in order to enhance content collaboration across regions. Led and scaled media partnerships and social platforms to fulfill a vision of how digital can more effectively be integrated into the org's strategic plan. Led global infrastructure, analytics and search marketing standards, frameworks for "mobile first" B2B/B2C communications, and various training programs to up-skill the organization's digital IQ. Developed a center of excellence model to transfer local successes to multiple regions, and supported various business model innovations, including retail merchandising and an organizational-first DTC e-commerce pilot focused on Japan. -
Vp, Global Digital MarketingCitigroup Aug 2009 - Feb 2011New York, New York, UsDigital lead within global marketing function. Charge was to break down organization silos within the consumer and commercial business units and within the regions to share and amplify digital efforts. Led creative & media campaigns while managing global alignment and prioritization across the digital ecosystem -- driving build once, deploy multiple times approach. Developed mobile marketing roadmap and led new initiatives such as Citi's initial exploration of Apple's iAd advertising platform. Led numerous innovations, from new digital retail explorations based on APAC best practices to the development and editorial management for "Project Talk", Citi's inaugural social media platform to provide thought leadership around responsible finance topics and to initiate authentic dialogue with Citi constituents and customers. -
Vp, Client ServicesSchematic Aug 2008 - Aug 2009Los Angeles, Ca, UsClient services, strategy and business development lead responsible for marketing solutions across a variety of digital platforms. Led agile development of two e-commerce websites for Furniture Brands International. -
Online Strategy LeadMicrosoft Windows Mobile 2006 - 2008Redmond, Washington, UsDigital strategy lead working towards increasing brand awareness, merchandising Windows Mobile phones, lead generation & loyalty initiatives, and influencer outreach. Created organization's first social media strategy and operational plan. -
Vp, Digital MarketingRapp Collins Worldwide 2005 - 2006New York, Ny, UsDigital marketing group manager responsible for online direct marketing programs for Toyota, Lexus, Bank of America and other clients. Concept and development lead for Lexus LS 460 PURL (personalized URL) to capture handraisers. -
Director, Global Interactive CommunicationsUps Feb 2002 - Sep 2005Atlanta, Ga, UsGlobal digital brand strategy lead directing digital strategy and UPS.com deployment, integrated marketing programs, and all interactive marketing initiatives. Directed all aspects of the online business unit including personnel hiring, project prioritization and execution, career development and budget management.
Robert Manning Skills
Robert Manning Education Details
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The City College Of New YorkInternational Relations
Frequently Asked Questions about Robert Manning
What company does Robert Manning work for?
Robert Manning works for Cochlear
What is Robert Manning's role at the current company?
Robert Manning's current role is Global Digital Strategy | Growth | Loyalty | Transformation | Strategic Marketing.
What is Robert Manning's email address?
Robert Manning's email address is ro****@****ola.com
What is Robert Manning's direct phone number?
Robert Manning's direct phone number is +181286*****
What schools did Robert Manning attend?
Robert Manning attended The City College Of New York.
What are some of Robert Manning's interests?
Robert Manning has interest in Human Rights, Science And Technology, Children, Health.
What skills is Robert Manning known for?
Robert Manning has skills like Digital Strategy, Digital Marketing, Integrated Marketing, Mobile Marketing, Sem, Analytics, Social Media Marketing, Social Media, E Commerce, Online Marketing, Strategy, Content Strategy.
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