Lori’s Gifts is the nation’s leading operator of hospital gift shops. We strive to be a trusted place for joy and support when people need it most. With a deep commitment to enhancing the hospital experience, we’ve brought a wealth of expertise in curating thoughtful, comforting, and innovative gift shop offerings for over 40 years.Through strategic partnerships, creative merchandising, and a strong focus on customer satisfaction, we strive to uplift spirits and contribute to the well-being of patients, their families, and hospital staff across the nation.

• Guide, advise and influence a group of 10-14 franchised stores, encompassing over $90-100 million in sales.• Monitor store execution in unison with store owner/operators to ensure license compliance, appropriate product mix/merchandising and maximize store profitability.

• Led a group of 18 stores with 500+ total employees in the Northern California and Utah markets, encompassing over $28 million in sales. • Provided gap analysis and reporting for the Company and Region, including developing a user-friendly shrink reporting poster for stores used company wide. • Turned an underperforming district in 2014 (bottom 3 in the Company in nearly all metrics and measurables) into a leading contributor through financial SWOT analysis, leadership development, strategic planning and high execution. • District ranked in the Top 3 (of 28) in comp sales and Top 25% in all sales metrics the last 4 consecutive years, including #1 in Comp Sales Increase in the Company in both 2016 and 2017. • Scouted and opened 5 new stores in 5 years

• Hired as a succession-planned District Manager and assigned to the 2nd highest volume store ($10+ million in annual sales) and the most operationally challenged store in the area. Achieved significant culture change in staff behavior, attitude and results through people development and team building within the first 6 months. • Regional Leadership Trainer; Proctored monthly training classes for over 60 managers; developed and promoted 6 management team members; the most in the 16-store district. • Increased sales nearly 5% comp first year in a store that was established nearly 30 years ago in a highly competitive, established trade zone using SWOT analysis, leadership development and improving front-line employee training.• Decreased shrink by nearly 1% YOY (>$100k) through staff training and increased service focus; built partnerships with internal Security and local law enforcement to minimize losses. • Improved credit card sales as a percent of transactions from bottom 3 to top 2 in 16-store District utilizing key WIIFM messaging and improving consistency amongst front-line employees.• Led 16-store District in YTD Customer Satisfaction score, beating chain average by 20%.

• Assignments included responsibility for 3 Southwest states (200 stores with over $100 million in annual sales and nearly 1700 employees and the West Coast with 140 stores in 5 states; $90 million in annual sales and approximately 1200 employees. • Managed 5 Regional Sales Managers while navigating through bankruptcy, subsequent buyout and assimilation into new parent company. Analyzed key financial metrics (P&L). • Analyze and make recommendations at a Company level in key financial metrics (P&L) including but not limited to product margin, product mix, subscription program formation, marketing plan development, store leases/proformas, real estate site analysis/compatibility, store rebranding signage and store layout prototypes.• Provide insight and strategic options to achieve key deliverables at a Company level.

• Managed a core group of 14 stores while providing leadership support for the Regional Director of Operations. • Performed strategic market visits on behalf of the Regional Director; provided financial analytics regarding DMA performance and made recommendations to improve the business across the region. • Provided coaching, mentoring and training for 8 District Managers (81 stores) in Northern California. • Aided in the development and execution of a Regional Training Program targeted at developing Store Managers to District Managers, outpacing peers in the same role.

• Reassigned to District Manager position after major corporate downsizing. • Regional resource for financial analysis, marketing/merchandising initiatives, strategic partnerships and graphic design. • District was #1 in the Company in sales budget achievement (Q4, 2009) and Top 10% (Q1 & Q2, 2010) – up from bottom 20% (in 2004) - out of over 300 districts nationwide. • Ranked #3 in the Company in the Operational Scorecard (Q4, 2009), Top 10% (Q2, 2010) and #2 (Q3, 2010) – up from initially being bottom 25% - out of over 300 districts nationwide.

• Responsible for all regional marketing, pricing, and loyalty programming in five Pacific Northwest regions (5 states) encompassing nearly 500 corporate stores. • Provided market performance and test market analysis to Marketing Directors, along with significant financial and strategic analysis to Regional Directors and Area Senior Vice Presidents. • Created and cultivated new and existing partnerships that drove store traffic and maximized ROI. • Managed major marketing initiatives, up to $250,000 each in promotional spend.