Robert Urbanowski

Robert Urbanowski Email and Phone Number

Head of Growth and Marketing @ LyfeMD
Calgary, AB, CA
Robert Urbanowski's Location
Calgary, Alberta, Canada, Canada
Robert Urbanowski's Contact Details

Robert Urbanowski work email

Robert Urbanowski personal email

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About Robert Urbanowski

Fueling business growth through strategic branding, positioning, and hands-on execution.As a marketing executive with over 20 years of experience, I specialize in helping startups and small businesses scale into high-growth brands. My career has been dedicated to developing and executing marketing strategies that deliver measurable outcomes—whether it’s driving 10x revenue growth, launching new products into competitive markets, or revitalizing established businesses for modern success.I’ve honed my skills across diverse industries—from technology and SaaS to oil & gas and health & fitness—allowing me to bring fresh perspectives and proven strategies to each new challenge. I combine a deep understanding of brand development and market positioning with a hands-on approach to campaign management, content creation, and performance analysis.In my previous roles, I’ve led branding and marketing transformations that have driven significant growth for companies, including scaling revenues from $3M to $30M in just five years and helping startups secure placements in major retail stores. I pride myself on my ability to align marketing initiatives with broader business objectives, ensuring that every campaign, brand refresh, and product launch is designed to fuel sustainable growth.Signature Professional Skills:Brand Strategy & Positioning | Marketing Leadership & Execution | Growth Strategy Development | Product Launches & Market Entry | Digital & Traditional Marketing Campaigns | Cross-Functional Collaboration | Data-Driven Decision Making | Market Research & Competitive Analysis

Robert Urbanowski's Current Company Details
LyfeMD

Lyfemd

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Head of Growth and Marketing
Calgary, AB, CA
Website:
lyfemd.ca
Employees:
18
Robert Urbanowski Work Experience Details
  • Lyfemd
    Head Of Growth And Marketing
    Lyfemd
    Calgary, Ab, Ca
  • Lyfemd
    Head Of Growth & Marketing
    Lyfemd May 2023 - Present
    Calgary, Alberta, Canada
    As Head of Growth & Marketing at LyfeMD, a rapidly expanding digital health tech startup, I lead the commercialization strategy for our innovative mobile application and programs focused on chronic disease management. My role encompasses both high-level strategy and hands-on execution, targeting pharmaceutical companies, healthcare organizations, and direct-to-consumer markets.
  • Futurity Consulting
    Principal & Strategist
    Futurity Consulting 2015 - Present
    Calgary, Ab
    As the founder and lead strategist of Futurity Consulting, I have spent over a decade helping startups and small businesses grow by developing targeted brand strategies, creating compelling market positions, and executing integrated marketing plans. I work closely with founders and business owners to align marketing with business goals, ensuring that brands are built to scale.Key Contributions:Spearheaded a transformation strategy for a mining services startup, driving a realignment of the brand and value proposition that led to achieving long-term revenue targets within a year.Developed a brand and go-to-market strategy for a SaaS company, enabling the successful launch of a new product that drove significant market penetration and led to the company's acquisition.Crafted a comprehensive market positioning strategy for a financial services client, leveraging competitive intelligence to help the company enter a new target market and define a future-focused strategy.Developed and executed a challenger brand strategy for an AI platform startup, helping it differentiate in a crowded market and attract key customers.
  • Guru Marketing
    Principal & Strategist
    Guru Marketing 2007 - 2013
    Calgary, Canada Area
    Led a boutique marketing agency, offering end-to-end digital and traditional marketing solutions for startups and small businesses across a wide range of industries. Focused on building strong brand identities, launching innovative products, and driving business growth through data-driven marketing strategies.Key Contributions:Built the brand, app, and extensive video library for a health & fitness startup, including securing endorsements from professional athletes to enhance brand credibility and market reach.Led the launch of a new SaaS product, from market research and brand strategy to telemarketing scripts and digital campaigns, resulting in the successful acquisition of the company.Designed and implemented a comprehensive marketing strategy for a high-tech manufacturing company, driving brand awareness and product adoption through multi-channel campaigns, including SEO, PPC, content marketing, and events.
  • Brahma Compression
    Vice President Sales & Marketing
    Brahma Compression 2002 - 2007
    Calgary, Canada Area
    Led the rebranding and marketing transformation that accelerated the company’s growth from $3 million to $30 million in annual revenue over five years. Directed cross-functional sales and marketing initiatives while spearheading new product development to capture emerging market opportunities.Key Contributions:Drove shareholder buy-in for an innovative growth strategy, resulting in company-wide transformation and significant brand expansion.Successfully led the launch of new products into emerging markets through targeted research and development.Increased brand awareness and market share through comprehensive sales and marketing campaigns, resulting in multiple awards and recognition among Canada’s fastest-growing companies.

Robert Urbanowski Skills

Marketing Strategy Marketing New Business Development Market Research Online Advertising Sales Marketing Communications Online Marketing Marketing Management Leadership Digital Marketing Social Media Marketing Business Strategy Sem Strategic Planning Sales Management Account Management Positioning Strategy Entrepreneurship Email Marketing Brand Development Messaging Development Copywriting Creative Strategy Budget Development Direct Marketing Search Engine Optimization Analytics Start Ups Trade Show Strategy Event Marketing Presentation Skills Social Media Advertising Management

Robert Urbanowski Education Details

Frequently Asked Questions about Robert Urbanowski

What company does Robert Urbanowski work for?

Robert Urbanowski works for Lyfemd

What is Robert Urbanowski's role at the current company?

Robert Urbanowski's current role is Head of Growth and Marketing.

What is Robert Urbanowski's email address?

Robert Urbanowski's email address is ro****@****guru.ca

What schools did Robert Urbanowski attend?

Robert Urbanowski attended University Of Calgary, Dale Carnegie Training.

What skills is Robert Urbanowski known for?

Robert Urbanowski has skills like Marketing Strategy, Marketing, New Business Development, Market Research, Online Advertising, Sales, Marketing Communications, Online Marketing, Marketing Management, Leadership, Digital Marketing, Social Media Marketing.

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