Responsible for day-to-day Business Operations (HR, GA, and Hospitality) and developing new company strategyHR Management: Oversee recruitment, employee relations, onboarding, and performance management to ensure a motivated and productive workforce. Implemented strategies to improve retention and streamline HR processes.General Affairs (GA): Managed office operations, facilities, and vendor relationships to ensure smooth day-to-day business functions. Introduced cost-effective solutions to optimize resources and maintain operational efficiency.Marketing Coordination: Collaborated with marketing teams to find new business opportunities, manage budgets, and track KPIsCross-Departmental Leadership: Led cross-functional teams, ensuring alignment across HR, GA, and marketing functions to support overall business objectives and improve operational efficiency.Process Improvement: Identified and implemented process improvements to streamline workflows, reduce costs, and enhance overall performance.Compliance & Reporting: Ensured adherence to company policies, regulatory requirements, and industry best practices while generating reports to support strategic decision-making.

Production Improvement: Implemented process enhancements to increase efficiency and product quality.Cost Efficiency: Developed and executed strategies to reduce operational costs while maintaining high standards.Business Expansion: Spearheaded initiatives for market growth and expansion into new areas, contributing to increased revenue.Order Management: Managed end-to-end order processes, ensuring timely and accurate fulfillment.Cross-Functional Coordination: Collaborated with various departments to streamline operations and improve overall productivity.Inventory Control: Oversaw inventory management, optimizing stock levels to meet production demands and minimize waste.Quality Assurance: Maintained strict quality control measures to ensure products meet customer expectations and regulatory standards.In this role, I cover almost the entire end-to-end process, contributing to the overall success and growth of the bakery.

1. Spearheaded initiatives to enhance First Mile performance across diverse customer segments, including eCommerce, Corporate, and Social Commerce, achieving measurable improvements in efficiency and customer satisfaction.2. Developed and executed strategic plans for key operational areas, including Capacity Planning, Routing, Pickup Compliance, and Vehicle Optimization, resulting in streamlined logistics operations and improved overall performance metrics.3. Successfully managed both Forward (Fresh Pickup) and Reverse Logistic processes, optimizing efficiency in the pickup from customers and return to sellers, ensuring a seamless and customer-centric logistics experience.4. Implemented innovative solutions to optimize operational costs, including the creation of a more effective payscheme for couriers, contributing to cost reduction without compromising service quality.5. Collaborated cross-functionally with teams to identify and implement process improvements, fostering a culture of continuous improvement and operational excellence.6. Regularly monitored and analyzed performance metrics, utilizing data-driven insights to identify areas for further improvement and drive ongoing operational enhancements.

1. Played a pivotal role in driving organic growth for VELO, a new category product, through the implementation of Hypercare Activities, ensuring a seamless and positive customer experience.2. Collaborated closely with the Technology Team to enhance the consumer experience on the Webstore. Spearheaded improvements in User Interface, Payment processes, and Shipment procedures, resulting in increased customer satisfaction and usability.3. Led the development of streamlined business processes across departments, fostering synergy between Marketing, Product, and Offline Activities. This initiative contributed to improved efficiency and better coordination among teams.4. Planned and executed a comprehensive Multi-Category Careline ecosystem, overseeing aspects such as CRM implementation, manpower allocation, procurement strategies, and supporting system enhancements.5. Implemented strategic initiatives to optimize customer support processes, resulting in increased efficiency and effectiveness in addressing customer inquiries and concerns.6. Utilized data analytics and customer feedback to identify areas for improvement, implementing solutions that directly contributed to a positive impact on the customer experience.7. Successfully managed and coordinated cross-functional teams, ensuring alignment with organizational goals and objectives.8. Collaborated with key stakeholders to establish and maintain strong relationships with suppliers and partners, contributing to a robust and reliable support ecosystem.

1. Played a key role in the successful international expansion of Meesho into the Indonesian market by spearheading and managing critical operations business processes.2. Orchestrated end-to-end order fulfillment processes, ensuring seamless and timely delivery to customers. Implemented efficiency measures resulting in improved order accuracy and customer satisfaction.3. Managed and optimized supplier performance, fostering strong partnerships to enhance product availability and quality. Implemented strategies to streamline communication and collaboration with suppliers, contributing to a more robust supply chain.4. Led the integration and management of third-party logistics (3PL) services, overseeing the seamless integration of external logistics partners into the Meesho ecosystem. This included optimizing logistics operations and ensuring alignment with Meesho's quality standards.5. Took charge of product management and improvement initiatives, collaborating closely with cross-functional teams to enhance the overall product offering. Introduced product enhancement strategies based on market feedback and trends.6. Implemented innovative solutions to address operational challenges, resulting in increased operational efficiency and cost-effectiveness.7. Collaborated with the technology team to leverage tech solutions for operational enhancements, including the implementation of advanced tracking and analytics tools.8. Actively contributed to the development and implementation of standard operating procedures (SOPs) to ensure consistency and quality in all aspects of operations.9. Maintained a keen focus on market trends and competitor analysis to identify opportunities for improvement and innovation within the e-commerce landscape in Indonesia.

1. Maintain seller fulfillment lead time to increase customer experience2. Educate seller to improve business process; regular visit and call, analyze, and suggest for improvement3. Day to day monitoring for 3PL peformance; system, assignation, pickup, and delivery.4. Work closely with several divisions (product management, seller experience, and warehouse) for escalation and process improvement5. Analyze and report in weekly basis using Ms. Excel and Ms. Power BI

Worked closely with founder to develop the business by doing these actions:1. Product creation and management to meet customers’ needs2. Product and brand awareness; advertising in social media and Google AdWords3. Develop B2B partnership with several eCommerce platforms4. Prepare back up system and direct support if there is any system failure5. Improve customer experience by giving feedback to development team

1. Maintain seller scoring in optimal conditions (top 100 sellers)2. Work closely with other departement (third party logistics, seller support, product management, and customer exeperience) for any issue escalation and process improvements3. Preparing real time data for Seller Visit Program (High volume – low performance sellers)4. Conduct seller visit to find out seller’s operational problem and solve it (e.g.: man power issue, supporting facilities issue, or other issue)5. Improve seller business process tp speed up fulfillment lead time6. Create daily and weekly report; seller’s resources, problem indentified, and solution