Robert Van Geffen

Robert Van Geffen Email and Phone Number

Chief Marketing Officer @ Straumann Group
Amsterdam, NH, NL
Robert Van Geffen's Location
s-Hertogenbosch Area, Netherlands, Netherlands
Robert Van Geffen's Contact Details

Robert Van Geffen work email

Robert Van Geffen personal email

n/a
About Robert Van Geffen

As the Chief Marketing Officer at Straumann Group, the global leader in esthetic dentistry, I am responsible for creating smiles and confidence for millions of customers worldwide. With over 20 years of experience in (digital) marketing, sales and service transformation, I have a proven track record of delivering customer-focused and value-adding initiatives that drive growth and innovation across complex organizations.My core competencies include leading and managing high-performing global and virtual agile teams, building genuine and engaging interpersonal relationships and creating solutions that leverage data, analytics and technology. I am passionate about empowering my team and my stakeholders to achieve excellence and deliver results. I am also a sought-after speaker at established CXO events, where I share my insights and expertise on digital marketing and eCommerce transformation in various sectors, including pharma, consumer electronics, healthcare; B2B, B2C and B2B2C. As the former President of the Data Driven Marketing Association (DDMA), I also advocate for the data-driven marketing industry in the Netherlands, one of the fastest-growing sectors in Western Europe.

Robert Van Geffen's Current Company Details
Straumann Group

Straumann Group

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Chief Marketing Officer
Amsterdam, NH, NL
Website:
straumann-group.com
Employees:
9946
Robert Van Geffen Work Experience Details
  • Straumann Group
    Chief Marketing Officer
    Straumann Group
    Amsterdam, Nh, Nl
    View
  • Straumann Group
    Senior Vice President, Chief Marketing Officer
    Straumann Group Jul 2023 - Present
    Basel, Basel-Town, Ch
    Leading the Global Marketing & Commercial Excellence function and commercial transformation at Straumann Group.Globally responsible for Marketing Excellence, Brand and Customer Experience, Demand Generation, eCommerce, Commercial Excellence, Customer Services Enablement and the Consumer Marketing Agency.
    View
  • Philips
    Vice President, Global Head Of Digital Marketing & Ecommerce Health Systems (D2B, D2B2C)
    Philips Jan 2022 - Jul 2023
    Amsterdam, Noord-Holland, Nl
    Leading digital marketing and eCommerce transformation in Health Systems, D2B & D2B2C space for all of Philips. Supervising 60+ direct headcount, a community in markets and clusters/businesses of 300+ and over 200 IT/Technology resources in partners, multi million IT and media budget and responsible for eCommerce channel P&L for Philips globally (1B+).Focus areas include: 1. Brand awareness & eCommerce Sales Growth2. Customer experience and NPS Growth3. Marketing awareness and lead management (MQL to Opportunity Growth)4. Employee Engagement 5. Accelerators and Digital growth lab ownership to drive new business ideas at speed with scale
    View
  • Philips
    Senior Director, Global Head Of Marketing & Ecommerce Platforms
    Philips Sep 2019 - Jul 2023
    Amsterdam, Noord-Holland, Nl
    Overseeing following capabilities enabling D2B, D2C, D2B2C and overall marketing growth;1. Activation, Analytics and Personalization 2. Customer experience and eCommerce (incl. Marketplaces)3. Marketing Automation, Demand Generation & CRM4. Marketing Excellence, Content & Translation enablement Next to that led the marketing stream as part of the domestic appliance separation.
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  • Philips
    Senior Director, Global Lead Digital Marketing & Ecommerce Business Partner B2B & B2C
    Philips Jan 2015 - Sep 2019
    Amsterdam, Noord-Holland, Nl
    As Global Lead Digital Marketing & eCommerce Business Partner B2B & B2C, part of the Digital Leadership Team, responsible for providing thought leadership and focused on enabling and accelerating Philips’ transformation into a digital company! Responsible for aggregating the digital needs from the business groups. Drive standardization of digital marketing in pre-sales, sales and post-sales across these businesses. Enable change management into the broader marketing community worldwide. Drive adoption of new ways of working, tools, processes, capabilities. Collect and share best practices. Work closely together with the Digital Capability teams and the marketing and business leaders in the Business Groups to define and deliver best in class digital end to end experiences. Drive an overall strategic direction for Philips and consolidate the strategic plans and digital business needs into an overall digital strategy and roadmap. Lastly responsible for managing the digital transformation program value case & total (IT & Marketing) digital budget. Next to that E2E capability lead for .COM, Portals, Mobile/Apps and Content.
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  • Philips
    Global Director Digital Transformation & Digital Lead Imaging
    Philips Jan 2012 - Jan 2015
    Amsterdam, Noord-Holland, Nl
    As Global Director Digital Transformation & Digital Lead Imaging part of the Digital Leadership Team responsible for driving and managing the strategic digital direction and leading the Digital Transformation program for Philips Healthcare, consisting out of 5 key streams; Demand Generation, eCommerce, Post-Sales, Analytics (ROMI) and New Digital Propositions. In addition to overseeing the Digital Transformation & Innovation team also responsible for driving, together with a team of Digital Managers, the digital marketing transformation, within the Imaging Sector, related Business Innovation Units, Segments and Markets. Lastly responsible for managing digital transformation program and total HC digital budget.
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  • Philips
    Global Senior Digital It Business Partner B2B & B2C
    Philips Sep 2010 - Jan 2012
    Amsterdam, Noord-Holland, Nl
    The role of the Business Partner is to establish world-class digital capabilities. For this purpose, the Business Partner will bring in expertise about specific processes and will be able to use this to define process improvements, both within a sector as well as cross sector(s). The Business Partner forms the bridge between the business process owners and the IT Organization.
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  • Philips
    Global Digital Marketing Manager
    Philips Aug 2007 - Sep 2010
    Amsterdam, Noord-Holland, Nl
    The Global Digital Marketing Manager drives and manages the strategic online activities for Philips’ business lines and regions in alignment with the goals and initiatives of the global digital strategy. The Digital Marketing Manager is responsible for working with the business line/regional organizations to provide strategic, creative and effective online solutions that have a visible impact on Philips success.
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  • Ddma
    President Data Driven Marketing Association
    Ddma Jun 2017 - Jul 2023
    Amsterdam, Nl
    President Data Driven Marketing Association (DDMA), which is the biggest trade organisation for data and marketing for the data driven marketing industry in the Netherlands, one of the fastest growing sectors of industry in Western Europe.
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  • Omron Industrial Automation Europe
    European Marketing Manager & Digital Lead
    Omron Industrial Automation Europe Jul 2005 - Aug 2007
    Hoofddorp, Noord-Holland, Nl
    Drive and manage the strategic digital activities for Omron’ business lines and regions in alignment with the goals and initiatives of the global digital strategy. Accountable for the redesign of the Omron Europe site and localization of the country sites including building and managing a team of digital specialists within the countries. Developing and deploying integrated marketing communication campaigns within Europe.
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  • Mettler-Toledo International, Inc
    Benelux Business Development Manager & Digital Lead
    Mettler-Toledo International, Inc Jul 2002 - Jul 2005
    Greifensee, Ch
    Accountable for defining and implementing the Integrated Marketing Communications plan. Responsible for the roll-out of segment marketing and business development initiatives including set-up of the Benelux call centre for lead generation. Responsible for the Benelux digital strategy and part of the global eChampion team. Managing a team of MarCom, marketing professionals and call center agents. Responsible for event management and marketing budgets.
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Robert Van Geffen Skills

Digital Marketing Online Marketing Marketing Strategy Strategy Integrated Marketing Management Marketing Management B2b Marketing B2b Marketing Marketing Communications Program Management Marketing Automation Product Marketing Mobile Marketing Change Management Leadership Enterprise Content Management Social Media Marketing Business Process Improvement Customer Engagement Romi Cross Functional Team Leadership B2b Ecommerce Event Marketing Customer Relations Ecrm Business To Business Customer Relationship Management Website Localization Sales Process Social Crm Team Management Channel Management Team Building Brand Management E Commerce Product Management Process Improvement Lead Generation Business Strategy Project Management Crm Product Development Product Launch New Business Development

Robert Van Geffen Education Details

  • The London School Of Economics And Political Science (Lse)
    The London School Of Economics And Political Science (Lse)
    Leading Digital Business Transformation
  • Center For Creative Leadership (Ccl)
    Center For Creative Leadership (Ccl)
    Leading Adaptively
  • Hult Ashridge Executive Education
    Hult Ashridge Executive Education
    Developing And Executing Strategy
  • Philips Development Center
    Philips Development Center
    Marketing Top Talent Program
  • Philips Development Center
    Philips Development Center
    High Potential Program
  • Avans+
    Avans+
    Marketing
  • Avans University Of Applied Sciences
    Avans University Of Applied Sciences
    Marketing

Frequently Asked Questions about Robert Van Geffen

What company does Robert Van Geffen work for?

Robert Van Geffen works for Straumann Group

What is Robert Van Geffen's role at the current company?

Robert Van Geffen's current role is Chief Marketing Officer.

What is Robert Van Geffen's email address?

Robert Van Geffen's email address is ro****@****ips.com

What is Robert Van Geffen's direct phone number?

Robert Van Geffen's direct phone number is +316104*****

What schools did Robert Van Geffen attend?

Robert Van Geffen attended The London School Of Economics And Political Science (Lse), Center For Creative Leadership (Ccl), Hult Ashridge Executive Education, Philips Development Center, Philips Development Center, Avans+, Avans University Of Applied Sciences.

What skills is Robert Van Geffen known for?

Robert Van Geffen has skills like Digital Marketing, Online Marketing, Marketing Strategy, Strategy, Integrated Marketing, Management, Marketing Management, B2b Marketing, B2b, Marketing, Marketing Communications, Program Management.

Who are Robert Van Geffen's colleagues?

Robert Van Geffen's colleagues are Carmel Lowe, Kseniya Chekalova, Marc Crevoiserat, Birol Öktensoy,mba, Nithawan Weeraditthakit, Youri Sartori, Nine Ruch.

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