Bobby Bailey Email & Phone Number

United States

Seattle, Wa, Us

Seattle, Wa, Us

New York, Ny, Us

Consult with c-suite to establish a strategy around the productization of Advisr data as a sales team efficiency & management tool. Craft narrative around the value of data. Create MVP reports to test the market, interpret feedback, & scope criteria for future development.

New York, Ny, Us

• Leadership: Founded nationwide team of 5 analysts to drive innovative solutions.• Revenue Analytics: Identified trends for 1,000+ brand & agency clients to advise IAS Leadership and Sales of opportunities to better engage with & upsell customers contributing to a 98% retention rate. Delivered automated insights into $245M+ in revenue from 20+ partner integrations, which required proprietary normalization of data to associate with IAS’s internal account hierarchy for proper attribution, identification of leads and upsell opportunities, and justification of product development.• Pricing Analytics: Analyzed and redefined pricing & revenue processes directly leading to the capture of $1.3M in monthly incremental revenue and $50k in monthly operational efficiency improvements.• Sales Analytics: Optimized a prospect database and win probability algorithm using IAS win/loss data to predict potential value of greenfield and whitespace opportunities. A ~300% improvement to the algorithm’s correlation led to its integration into the Sales account planning process.• Product & Customer Analytics: Designed and maintained an alert system to notify Product, Sales, & Leadership of usage trends divergent from expectation, and used similar methods to collaborate with FP&A to reduce error in forecasting to <2%. Conducted churn analyses of client cohorts and revenue tranches to identify adoption trends to support future R&D initiatives and targets for integrations.

New York, Ny, Us

• Cloud Reporting & BI: Led the design, build, and maintenance of the company’s BI tool and SQL Server infrastructure on Azure to establish a single source of truth; managed 3+ data models and 40+ sources to deliver 15+ reports and dashboards in Power BI for 400+ global, internal stakeholders.• M&A: Supported the M&A consultants in the assembly and analysis of data for acquisition projects.

New York, Ny, Us

• External Insights & Engagement: Developed a scalable reporting suite as the foundation for IAS’s analytics product offering to service 200+ global clients using data to optimize media-buying strategy. Served as a subject-matter expert to establish the analytics value proposition for Sales and CS.

New York, Ny, Us

• Collaborated with Sales and CS to analyze 4B+ daily impressions to develop business solutions and demonstrate the quality and value of Ghostery's data to current and prospective clients. • Automated minimum viable products of client deliverables via Excel macros before collaborating with Engineers for full development.

New York, Ny, Us

• Originated business, showcased properties, and informed clients to assist the Chairman in achieving $937 million in aggregate sales volume over 70 transactions in 2012.• Assembled marketing materials for the sale of 106 buildings including the compilation of market reports, underwriting the asset, and assembling offering memorandums.

New York, Ny, Us

• Lead team of four interns in cross-departmental projects to increase efficiency.• Present a regression analysis of labor drivers to the CEO of Fund Services to project service demand of future clients and to optimize cross-departmental operational efficiency.

Bachelor Of Arts: Economics (Major), Mathematics (Minor)

Education record