Robert Vélez Email and Phone Number
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With over 15 years of expertise in US multicultural and global media sales, Rob Velez is a bilingual, bicultural inclusive marketing thought leader, who is passionate about helping marketers better understand how to authentically connect with consumers of diverse backgrounds. As Vice President, Rob is responsible for developing, expanding, and overseeing Vevo’s multicultural ad sales revenue. By gathering marketplace insights, proprietary research data, and Vevo analytics, Rob develops a go-to-market strategy that delivers thoughtful client solutions utilizing Vevo’s cross-platform capabilities. He also plays an active role internally at Vevo, leading the company's various cultural celebrations and resource groups.Rob is a member of AIMM and was named as one of Adweek's Young Influentials in 2022. Prior to Vevo, he held several sales management positions and business development roles with beIN Sports and TelevisaUnivision.
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Vice President, Inclusive Network & Latam SalesVevo Feb 2022 - PresentNew York, Us
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Sr. Director, Us Multicultural & Latam SalesVevo Jul 2021 - Mar 2022New York, Us
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Director, Us Multicultural & Latam SalesVevo Jun 2018 - Jul 2021New York, Us
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Interim Head Of Advertising Sales & Marketing, Director Of Advertising Sales & MarketingBein Media Group Mar 2018 - Jun 2018 -
Sr. Ad Sales ManagerBein Media Group May 2016 - Mar 2018
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Senior Account ExecutiveBein Media Group May 2014 - May 2016Responsible for new business development and growing revenue across multiple platforms including TV, digital, and experiential. Provide clients with a consultative approach on how to strategically and organically connect with our audience while delivering top quality service and meeting brand objectives. Align clients target goals with customized opportunities that increase brand awareness, generate traffic, and ultimately drive sales growth. Negotiate pricing for upfront and scatter market deals.
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Associate Account ExecutiveUnivision Communications Inc. Oct 2013 - Apr 2014Miami, Florida, UsResponsible for growing sales for Univision’s emerging cable networks Lead sales efforts with both agency and high level clients across multiple platforms including network TV, cable TV, digital, activation, radio & social mediaProven record of successfully managing agencies as an acting Account Executive and securing scatter budgets from nontraditional scatter clientsServe as a consultative media strategist to advertisers new to the Spanish Language Marketplace -
Sales Service ExecutiveUnivision Communications Inc. Sep 2009 - Oct 2013Miami, Florida, UsNotable Accounts: Crown Imports, Verizon, Home Depot, General Motors, DiageoManage over $161 million worth of client business Negotiate budgets and CPM increases with agenciesRaise UCI profile and awareness of Hispanic total marketplaceWork closely with AE in order to maximize share shift from English marketplaceConsult with clients on brand objectives and perceived challenges in meeting goalsGather competitive marketplace information Create ideas and present cross-platform opportunities for new and existing clients
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Sales Planning ExecutiveUnivision Communications Inc. Jun 2007 - Sep 2009Miami, Florida, UsConsulted with planning and sports directors on understanding the strategic and tactical needs of our Network TV Sales organizationWorked with Sales team on customizing sports deals based on advertisers guidelinesOversaw allocation of sports budgets, managed cutbacks, and provided direction for network game shifts Tracked delivery of games vs. estimates sold to gauge potential liability by clientManaged inventory allocations for all sports clients
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Sales CoordinatorUnivision Communications Inc. Sep 2006 - Jun 2007Miami, Florida, UsOversaw and ensured audience delivery by client based on negotiated deal termsResponsible for the creation, distribution and implementation of the deal point letter to all members of the sales teamHandled billing discrepancies, under-delivery issues, media allocations, and various inquiries/requests clients made on a daily basis in a timely mannerCoordinated the distribution of sports tickets between suppliers and our clients and partners
Robert Vélez Skills
Robert Vélez Education Details
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Rutgers UniversitySociology
Frequently Asked Questions about Robert Vélez
What company does Robert Vélez work for?
Robert Vélez works for Vevo
What is Robert Vélez's role at the current company?
Robert Vélez's current role is Inclusive Marketing Thought Leader | Adweek's 2022 Young Influential Honoree.
What is Robert Vélez's email address?
Robert Vélez's email address is rv****@****msn.com
What is Robert Vélez's direct phone number?
Robert Vélez's direct phone number is +120163*****
What schools did Robert Vélez attend?
Robert Vélez attended Rutgers University.
What are some of Robert Vélez's interests?
Robert Vélez has interest in Listening To Music, Reading Comic Books, Information Technology, Getting Inspired, Animating, Other Stuff Too, Problem Solving, Watching Movies, Playing Video Games, Drawing.
What skills is Robert Vélez known for?
Robert Vélez has skills like Advertising, Advertising Sales, Media Planning, Integrated Marketing, Television, Digital Media, Strategy, Social Media, Digital Marketing, Strategic Planning, Media Buying, New Business Development.
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