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Robert Waghorn is listed as Consultant at RWK based in Montreal, Quebec, Canada. AeroLeads shows a matched LinkedIn profile for Robert Waghorn.
Robert Waghorn previously worked as Director Marketing at Voxco and Marketing Director at Diabsolut.
Robert Waghorn is a Consultant at RWK. Colleagues describe him as "Robert worked diligently to align the content and social media strategy with the overall PR/ comms strategy for Monster Canada. He was able to unify the different internal groups to be able to execute the strategies to meet the business goals. As a result, we saw clear growth in our social media user base. Robert acted as a mentor and consistently shared his business acumen. He has creative solutions to complex problems, is a team player and is a true brand ambassador." and "I had the pleasure of working with Robert during his tenure at Monster. He is an innovative and diligent professional and provided successful marketing strategies to help Monster penetrate the Canadian marketplace. He worked across functions and levels, and helped his international colleagues in their marketing and social media efforts. With wit and with charm, he raised awareness of Monster to our many customers, drove effective public relations programs and worked collaboratively… Show more"
Listed skills include Marketing Communications, Social Media Marketing, Marketing Strategy, Online Marketing, and 37 others.
A career timeline built from the work history available for this profile.
Design, impliment and facilitate multi-channel marketing programs.Lead and develop cross functional team.Regional development and execution of integrated go-to-market plans.Responsible for forecasting, budget/forecasting planning, program tracking and measurement.Lead the development of high quality industry content to support sales, global and market.
Montreal, Canada Area
Oversee the development, execution of tactical marketing plans, programs to support sales and revenue objectives. Define, prepare, and execute marketing, promotional, communication strategies and direct their application using Salesforce.com and Hubspot.Perform market segmentation, targeting, and positioning.Corporate brandingInbound marketingSocial media.
Montreal, Canada Area, Maynard, MA
Managed a marketing and online media budget peaking at $14 million, then adapted to a reduced $6 million per annum with limited loss of campaign or brand awareness.Acted as Monster Canada’s prime media point-of-contact and chief spokesperson securing consistent national media attention from TV, radio, print and digital media, generating >98 million.
Montreal, Ottawa, Raleigh, Falls Church
Managed two prestigious and demanding accounts; Nortel Networks and Motorola/Freescale, leading the accounts through various optimization and downsizing hurdles. Captured $1.2 million cost savings redesigning and rescaling the inconsistent, underperforming Intranet from 4,000 to 1,500 pages, reducing servers from 1,300 to 700 and introducing a new content.
Montreal, Canada Area
Responsible for the corporate Internet marketing strategy: company web site, intranet, extranet. Supervised the corporate web development team, liaised with 10 regional offices producing 2nd, 3rd, 4th generation web sites. Developed and executed web-based lead generation campaigns utilizing various mediums including CRM, webinars and online media.Executed.
Montreal, Canada Area
Online Direct Access Broker - financial firm: #3 employee - start-up. Acquired by ScotiabankPioneered unique marketing and sales strategies for one of the first financial online direct access trading brokers.Agency management: creative (corporate brand identity), public relations, and media buying. Implemented highly effective sales tools: corporate.
Montreal, Canada Area
Internet Service Provider - start-up: #4 employee - acquired by MicroTech (Telesystem group)Steered the lead generation activities through direct marketing, mass marketing, channel marketing and direct sales building.Instituted the first online membership registration in the extremely competitive service provider market during the Internet infancy.
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Robert Waghorn is listed as Consultant at RWK.
Robert Waghorn is based in Montreal, Quebec, Canada.
Robert Waghorn has worked for Voxco, Diabsolut, Monster, Computer Sciences Corporation, and Nurun.
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Robert Waghorn is listed with skills including Marketing Communications, Social Media Marketing, Marketing Strategy, Online Marketing, Digital Media, Crm, Lead Generation, and Marketing.
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