Robert Waghorn Email & Phone Number

Design, impliment and facilitate multi-channel marketing programs.Lead and develop cross functional team.Regional development and execution of integrated go-to-market plans.Responsible for forecasting, budget/forecasting planning, program tracking and measurement.Lead the development of high quality industry content to support sales, global and market awareness campaigns.Leverage Salesforce.com, Pardot to measure, track and analyse market performance programs.

Montreal, Canada Area

Oversee the development, execution of tactical marketing plans, programs to support sales and revenue objectives. Define, prepare, and execute marketing, promotional, communication strategies and direct their application using Salesforce.com and Hubspot.Perform market segmentation, targeting, and positioning.Corporate brandingInbound marketingSocial media planning

Montreal, Canada Area, Maynard, Ma

Managed a marketing and online media budget peaking at $14 million, then adapted to a reduced $6 million per annum with limited loss of campaign or brand awareness.Acted as Monster Canada’s prime media point-of-contact and chief spokesperson securing consistent national media attention from TV, radio, print and digital media, generating >98 million impressions. http://watch.ctv.ca/news/top-picks/jobs-and-contracts/#clip211158Recognized as the go to social media leader.… Show more Managed a marketing and online media budget peaking at $14 million, then adapted to a reduced $6 million per annum with limited loss of campaign or brand awareness.Acted as Monster Canada’s prime media point-of-contact and chief spokesperson securing consistent national media attention from TV, radio, print and digital media, generating >98 million impressions. http://watch.ctv.ca/news/top-picks/jobs-and-contracts/#clip211158Recognized as the go to social media leader. Managed and mentored teams strategically deployed across the company, communicating the value of online engagement. Achieved explosive growth on social media platforms: Facebook, Twitter, YouTube, Flickr whilst consistently assessing the impact using Radian6 and HootSuite to drive traffic to monster.ca.Developed a reputation for innovation and ingenuity in using all marketing / media applications to the maximum, devising and deploying an aggressive strategic direction of the Monster brand working with the Product, Online Marketing and Sales teams.Ignited excitement in diverse employer communication channels researching content and authoring compelling collateral, direct mail campaigns, articles, presentations and speeches.Directed relations and contract negotiations with external public relations, advertising and social media, event management agencies.Acknowledged as an industry thought leader, asked as a keynote and workshop presenter to numerous Human Resources and Career Management conferences. Show less

Montreal, Ottawa, Raleigh, Falls Church

Managed two prestigious and demanding accounts; Nortel Networks and Motorola/Freescale, leading the accounts through various optimization and downsizing hurdles. Captured $1.2 million cost savings redesigning and rescaling the inconsistent, underperforming Intranet from 4,000 to 1,500 pages, reducing servers from 1,300 to 700 and introducing a new content management tool.Provided strategic communication input and counsel to senior management during the development and… Show more Managed two prestigious and demanding accounts; Nortel Networks and Motorola/Freescale, leading the accounts through various optimization and downsizing hurdles. Captured $1.2 million cost savings redesigning and rescaling the inconsistent, underperforming Intranet from 4,000 to 1,500 pages, reducing servers from 1,300 to 700 and introducing a new content management tool.Provided strategic communication input and counsel to senior management during the development and implementation of business unit plans and account strategy.Conceived and executed multiple communication vehicles to maximize internal client awareness for bi-annual road shows, 6 websites, monthly eNewsletter, multi-media presentations and Train-the-Trainer sessions.Leader, mediator and influencer during radical changes to the business due to dramatic downsizing of the global workforce, as positions were consistently eradicated. Show less

Montreal, Canada Area

Responsible for the corporate Internet marketing strategy: company web site, intranet, extranet. Supervised the corporate web development team, liaised with 10 regional offices producing 2nd, 3rd, 4th generation web sites. Developed and executed web-based lead generation campaigns utilizing various mediums including CRM, webinars and online media.Executed rearch industry analysis and competive intelligence providing strategic direction as the Internet revolution… Show more Responsible for the corporate Internet marketing strategy: company web site, intranet, extranet. Supervised the corporate web development team, liaised with 10 regional offices producing 2nd, 3rd, 4th generation web sites. Developed and executed web-based lead generation campaigns utilizing various mediums including CRM, webinars and online media.Executed rearch industry analysis and competive intelligence providing strategic direction as the Internet revolution exploded.Sourced, negotiated and managed contracts with creative agencies to deliver corporate positioning, brand identity, sales support documentation and other collateral. Show less

Montreal, Canada Area

Online Direct Access Broker - financial firm: #3 employee - start-up. Acquired by ScotiabankPioneered unique marketing and sales strategies for one of the first financial online direct access trading brokers.Agency management: creative (corporate brand identity), public relations, and media buying. Implemented highly effective sales tools: corporate brochure, web site, media kit, sales promotional support.Built knowledge about customers, competitors and other… Show more Online Direct Access Broker - financial firm: #3 employee - start-up. Acquired by ScotiabankPioneered unique marketing and sales strategies for one of the first financial online direct access trading brokers.Agency management: creative (corporate brand identity), public relations, and media buying. Implemented highly effective sales tools: corporate brochure, web site, media kit, sales promotional support.Built knowledge about customers, competitors and other players in the online stock trading market. Managed lead generation: trade shows, regular seminars, direct mail. Show less

Montreal, Canada Area

Internet Service Provider - start-up: #4 employee - acquired by MicroTech (Telesystem group)Steered the lead generation activities through direct marketing, mass marketing, channel marketing and direct sales building.Instituted the first online membership registration in the extremely competitive service provider market during the Internet infancy, resulting with the fastest growing Internet Service Provider.Developed new partnership agreements which resulted in… Show more Internet Service Provider - start-up: #4 employee - acquired by MicroTech (Telesystem group)Steered the lead generation activities through direct marketing, mass marketing, channel marketing and direct sales building.Instituted the first online membership registration in the extremely competitive service provider market during the Internet infancy, resulting with the fastest growing Internet Service Provider.Developed new partnership agreements which resulted in increasing sales volume by 15%. Created and managed lead generation programs; direct mail, seminar, events, and tradeshows.Negotiated and purchased media Show less