Robert Wakeling Email & Phone Number

Adelaide, South Australia, Australia

Adelaide, Australia

- Completion of a number of digital grant projects from conception to completion (Low budget to million dollar budget projects)- Multiple channel compaign creation and management with internal and external stakeholders- Internal and external reporting and communications- Relationship management with a number of internal and external stakeholders- Providing digital perspective to a number of internal discussions and projects- Larger Projects include:www.autismfriendlycharter.com.au (Website Learning Management System (LMS) and new App development)www.thespectrum.org.au (Autism information portal, from concept to completion, over 40,000 visitors per month achieved in first 12 months)New Autism SA Website www.autismsa.org.au (Bespoke WordPress Content Management System, payment integration, eCommerce, multiple directories, full training management system & advance form integration)- Module 4 Adults (Current: Bespoke learning management system custom design to be accessibile and user friendly for adults on the autism spectrum, national co design project with community members and stakeholders)Achievements:o Recipient of Innovation Award (June 2019)o Autism Friendly Charter received a Community Welfare Innovation Award

Adelaide, Australia

- Full accountability for digital and traditional marketing channels.- Digital marketing channels included management of, website engagement, social media engagement, EDM communications, advertising (Adwords), CRM, SEO, analytics & reporting.- Traditional marketing including sponsorships, event management, product branding, point of sale creation, presentation creation, and development of go-to-market strategies.- Key Projects:o Implementation and configuration of BASE CRM system (Including segmentation and updating of over 4,000 contact records)o Rebuild of Google Adwords account and strategyo Managed major sponsorship with Adelaide Festival 2018o Conceptulised planned and designed the businesses' new website which included the implementation of PIMS (Product Information Management System) to manage the more than 350 lighting products within the range.

Adelaide, Australia

- Project management of all client digital projects within the agency including technical website audits (SEO audit, UX/UI audits, Content audits), producing website development guides and SEO & SEM digital strategies for key clients.- Manage eCommerce and lead generation projects within the retail, finance, banking and manufacturing industries- Lead digital production and account management teams from inception to completion of projects- Client and supplier relationship management (Technical, nontechnical and leadership teams), reporting and budget management- Reporting directly to the owner and members of the leadership team

Johannesburg Area, South Africa

- Overseeing daily operations and leading teams across multiple creative disciplines, including design teams, digital teams, multimedia and traditional media teams (Signage) – 35 Staff at peak.- Developing effective frameworks and strategies to transition from a traditional agency into a primarily digital internal agency- Managing multiple projects concurrently- Developing and implementing digital strategies across multiple channels for internal and external commercial brands- Analysis, interpretation, and recommendations based on key digital metrics and measurements- Managing budgets, forecasts and cash flow- Key account and supplier relationship management- Reporting to CEO, COO, managing executives, and key project stakeholders Key Projects:- Website redevelopment of 9 business units from basic HTML to Content Management Sytems (CMS)- Establishing social media channels for all brands and management of content feeding systems- Developing a search engine optimisation (SEO) strategy for effective online reputation management (ORM)

Johannesburg Area, South Africa

In this role I headed up the New Media department reporting to the HOD marketing/branding and members of the board for the group. My team consists of both internal and external designers, developers and content administrators.Since joining the company as team leader and project manager we successfully developed the following digital channels for the group;– 15 Custom high end websites– 21 Individual Blogs– 43 Social Media Accounts (across multiple brands)– 10 Other digital channels e.g Online publishing sites, Sharepoint etc.Currently we are working on paid and organic online marketing for some of the divisions within the group with great success, we are also providing internal electronic communication via sms and email weekly. Next we will be looking into mobile innovations which will add value to the group

Johannesburg Area, South Africa

One Year deep study of the online marketing environment, during this period I completed over a 1000 hours of online courses and research of the following digital channels;– Adwords PPC– Adsense– Affiliate marketing & CPA– Search Engine Optimisation and Keyword Research best practice– WordPress and other CMS SystemsDuring this period I personally developed over 30 test websites to gain practical experience based on training received.

Johannesburg Area, South Africa

4G Consulting was an online technical recruitment agency that specialised in sourcing engineers for local and international projects, the company placed most of its candidates on international projects in the Middle East and Africa.

Johannesburg Area, South Africa

- Overseeing daily operations in sales and recruiting environments- Establishing effective systems and processes, utilising a range of digital channels- Project management of website and customs application projects for various clients- Marketing and advertising, creating websites, brochures and various other marketing collateral

Johannesburg Area, South Africa

Micro Ices service offering included online surveys and online HR process automation systems e.g 360 degree performance evaluations, skills audits and staff satisfaction surveysKey responsibilities included:– Conceptualising and managing the development and implementation of process automation systems– Design of online survey content and reporting mechanisms– Analysis of reporting systems and recommendations of solutions– Ensure that projects are delivered on time and within budget.Key clients included: Nedbank, Sasol, Merisol, Standard Bank and Tiger Brands.

Local And International

During the period from 1995 – 2000 I worked in various positions in various industries, some of these included;– SCADA Developer (Adroit)– Sales and Marketing Manager (Product Sales)– Sales Representative (P.O.S Systems to retail)During International Travels to the UK– Regional sales of Lego’s new programmable products (Robots)– Various labour and administrative jobs

Postgraduate, Digital Marketing

- SEARCH ENGINE MARKETING - SEO - PPC - Search Analytics - Search Engine Strategy and Planning - MOBILE MARKETING - Mobile Messaging.

Diploma, Diploma In Digital Marketing, 83%

Activities and Societies: Student Forum• Module 1: Introduction to Digital Marketing • Module 2: Search Engine Marketing (SEO) • Module 3.