Robert Walker-Smith Email & Phone Number

Lake City, Michigan, Us

Responsible for collaborating with 26 newspaper organizations across 22 major markets, representing $42M in annual revenue, to develop and implement successful, sustainable go-to-market (GTM) strategies for digital revenue. This role maximizes revenue generation from owned-and-operated (O+O) platforms and extension digital solutions. It involves direct engagement with Publishers and CEOs, providing coaching, mentoring, and strategic insights to optimize both top-line digital revenue growth. Additionally, this role coordinates with internal LMA stakeholders to design support systems that help publishers exceed digital revenue goals and accelerate digital transformation.Key responsibilities:• Serve as the subject matter expert in developing strategic approaches to drive digital revenue growth.• Act as the expert on all digital solutions, ensuring a deep understanding and application tailored to each organization• Partner with local sales leadership for each organization to fister a consultative approach to digital sales that surpasses revenue targets.• Serve as fractional CRO by establishing sales goals and leading the goal-setting process.• Create job descriptions to recruit and hire digitally-savvy sales professionals.• Participate in client-facing meetings with Account Executives, Sales Managers, Sales Directors and Publishers.• Deliver training sessions and strategy workshops to ensure product knowledge and sales strategy success.• Analyze and communicate market trends to identify growth opportunities, ensuring sales strategies and solutions are optimized for success.Performance results (2021 v. 2022 revenue)• Print revenue: 4% growth• Digital revenue: 133% growth• Philanthropy: 53% growth• Overall revenue: 21% growth• $$ basis: $15.8M in 2021 that grew to $19.1M resulting in $3.3M increase

Naples, Florida, Us

Responsible for managing overall (Local, NTR and Digital) revenue for 6 radio stations. Managing a sales team of (12) Integrated Account Executives, (2) Digital Sales Specialists, (1) Digital Project Coordinator and (2) Project Managers. Provide management of digital revenue associated with 15+ digital solutions centered on "Owned & Operated" and "General Market" digital products in the Fayetteville, NC market and surrounding areas. "Owned & Operated" includes Run-of-Site (ROS), Radio Display System (RDS), Social Media (FB, IG, Twitter, Snapchat), Digital Streaming, SMS Texting, Push Notifications, E-Newsletters and Email. "General Market" includes SEM, SEO, Geo-fencing, IP-targeting, Social retargeting, Email and CTV/OTT (Over The Top Television).Performance results:• January 2020-December 2020 - Grew overall digital revenue and marketshare by 4.2% - Grew overall Local Spot revenue by 1.5% - Maintained #1 Cluster Rank for all of 2020 for Local Spot, Digital, Network and NTR - Increased % of digital revenue for local billings by 9%• January 2021-September 2021 - Grew overall digital revenue by 7.6% - Grew Local Spot marketshare by 0.6% - Maintained #1 Cluster Rank for all of 2021 for Local Spot, Digital, Network and NTR - Increased % of digital revenue for local billings by 18%

Silver Spring, Md, Us

Responsible for managing overall digital revenue associated with 18 digital solutions centered on "Owned & Operated" and "General Market" digital products in the Charlotte & Raleigh markets. "Owned & Operated" includes Run-of Site (ROS), Radio Display System (RDS), Social Media (FB, IG, Twitter, Snapchat), Digital Streaming, SMS Texting, Push Notifications, E-Newsletters and Email. "General Market" includes SEM, SEO, Geo-fencing, IP-targeting, Social retargeting, Web design, Email and OTT (Over The Top Television).Performance results: - Over 3 year period, grew overall digital revenue for Raleigh market by 13.2% - Over 3 year period, grew overall digital revenue for Charlotte market by 9.6% - Diversified digital revenue billings to incorporate all digital solution offerings - Both markets consistently ranked in the top3-top 5 fo % digital revenue achievement across the Company. - Raleigh market consistently ranked #1-2 for digital revenue achievement.

Atlanta, Ga, Us

Responsible for strong retention of current and acquiring new clients to manage their marketing and advertising solutions with specific focus on digital solutions that comprise websites, SEM, SEO, display advertising, email and direct mail campaigns to build brand awareness and generate lead targeted programs that drive ROI and increase client revenue.Performance results: - Overachieved sales objective by an average of 104% - 88% net increase in annualized revenues - 203% of digital objective - 81% net increase in annualized digital revenues

North Canton, Ohio, Us

Responsible for revenue growth for assigned customers and product revenue mix in the areas of print media and digital products comprising of SEM, SEO, Reputation Monitoring, Text Message Marketing and Websites, including Mobile Websites. Maintain continuous communication with clients assessing and evaluating performance results of advertising programs. Responsible for new customer acquisition to broaden overall revenue mix and marketshare.Performance results: - Overachieved sales objective by an average of 126% - 89% net increase average in annualized revenues - 246% average increase of digital objective - 96% net increase average in annualized digital revenues

Dayton, Oh, Us

Served as liaison and customer advocate working across internal and external divisions, business development teams and clients. Coordinated marketing campaigns; website development; SEO/SEM campaigns and mobile marketing technologies to increase sales revenue opportunities. Achieved outstanding sales results for campaigns by an average of 224% of objective and 78% net increase in annualized revenues, 367% of digital objective and 89% net increase in annualized digital revenues.Performance results: - Overachieved sales objective by 224% - 78% net increase in annualized revenues - 367% of digital objective - 89% net increase in annualized digital revenues

Remote, Us

Responsible for client management relationships, revenue growth and sales management for multiple accounts in the HVAC/R industry that exceeded 27,000 'low value' accounts and $200 million dollars in sales revenue. Orchestrated start-up of sales teams for new client programs. Achieved 115% growth for HVAC Independent Distributors in (2) major metropolitan markets (Atlanta, Chicago), whose markets were projected to decline 15-25% by market forecasts. Achieved 123% growth for HVAC Manufacturer client across an International (US, Canada) footprint for #1 selling HVAC brand in North America.

Rochester, New York, Us

Responsible for managing the largest division in the Agency for delivery of youth and family services; monitored contract compliance; organizational liaison to internal and external constituents; developed and monitored budgets; oversaw grant research and development; streamlined operations to foster an atmosphere of empowerment and accountability; acquired services from external providers to improve effectiveness and sharpen internal focus on core activities.

Rochester, Ny, Us

Responsible for improving enrollment, retention and graduation rates of African American, Latino American and Native American (AALANA) students. Implemented, evaluated and refined the university's diversity strategic plan while providing leadership, counseling, information and advocacy for all units and aspects of RIT to achieve defined goals and measured success in increasing diversity and inclusion by ensuring educational equity. Sustained strategic partnerships with diverse populations, communities and schools to enhance the goals and objectives of diversity at RIT. Managed a team of administrative and professional staff and oversaw annual budget.

Brockport, Ny, Us

Served as chief enrollment officer for the Rochester Educational Opportunity Center. Managed all functions associated with Welcome Center, Admissions & Records, SUNY Outreach, Student Information Center, Counseling & Advising, Student Life and Job Placement Center. Ensured appropriateness of systems to support compliance functions and monitored the compliance with State and Federal regulations reporting requirements. Responsible for advocating with State representatives to increase funding opportunities for Center-wide initiatives.

Pittsford (Rochester), Ny, Us

Responsible for sales opportunities to existing customers and developed new business relationships. Provided direct management to 3 sales supervisors and 42 person (Lead Generation and Sales Representatives) for clients in the DSL market. Responsible for revenue generation, client relationships, expense management, and human resource development. Overachieved sales targets by average of 135% for all (3) operations teams.

Norwalk, Connecticut, Us