Robert Walker-Smith Email & Phone Number

Lake City, Michigan, US

• Responsible for collaborating with 26 newspaper organizations across 22 major markets, representing $42M in annual revenue, to develop and implement successful, sustainable go-to-market (GTM) strategies for digital.
• Serve as the subject matter expert in developing strategic approaches to drive digital revenue growth.
• Act as the expert on all digital solutions, ensuring a deep understanding and application tailored to each organization
• Partner with local sales leadership for each organization to fister a consultative approach to digital sales that surpasses revenue targets.
• Serve as fractional CRO by establishing sales goals and leading the goal-setting process.
• Create job descriptions to recruit and hire digitally-savvy sales professionals.

Naples, Florida, US

• Responsible for managing overall (Local, NTR and Digital) revenue for 6 radio stations. Managing a sales team of (12) Integrated Account Executives, (2) Digital Sales Specialists, (1) Digital Project Coordinator and.
• January 2020-December 2020 - Grew overall digital revenue and marketshare by 4.2% - Grew overall Local Spot revenue by 1.5% - Maintained #1 Cluster Rank for all of 2020 for Local Spot, Digital, Network and NTR.
• January 2021-September 2021 - Grew overall digital revenue by 7.6% - Grew Local Spot marketshare by 0.6% - Maintained #1 Cluster Rank for all of 2021 for Local Spot, Digital, Network and NTR - Increased % of digital.

Silver Spring, MD, US

Responsible for managing overall digital revenue associated with 18 digital solutions centered on "Owned & Operated" and "General Market" digital products in the Charlotte & Raleigh markets. "Owned & Operated" includes Run-of Site (ROS), Radio Display System (RDS), Social Media (FB, IG, Twitter, Snapchat), Digital Streaming, SMS Texting, Push.

Atlanta, GA, US

Responsible for strong retention of current and acquiring new clients to manage their marketing and advertising solutions with specific focus on digital solutions that comprise websites, SEM, SEO, display advertising, email and direct mail campaigns to build brand awareness and generate lead targeted programs that drive ROI and increase client.

North Canton, Ohio, US

Responsible for revenue growth for assigned customers and product revenue mix in the areas of print media and digital products comprising of SEM, SEO, Reputation Monitoring, Text Message Marketing and Websites, including Mobile Websites. Maintain continuous communication with clients assessing and evaluating performance results of advertising programs..

Dayton, OH, US

Served as liaison and customer advocate working across internal and external divisions, business development teams and clients. Coordinated marketing campaigns; website development; SEO/SEM campaigns and mobile marketing technologies to increase sales revenue opportunities. Achieved outstanding sales results for campaigns by an average of 224% of objective.

Remote, US

Responsible for client management relationships, revenue growth and sales management for multiple accounts in the HVAC/R industry that exceeded 27,000 'low value' accounts and $200 million dollars in sales revenue. Orchestrated start-up of sales teams for new client programs. Achieved 115% growth for HVAC Independent Distributors in (2) major metropolitan.

Rochester, New York, US

Responsible for managing the largest division in the Agency for delivery of youth and family services; monitored contract compliance; organizational liaison to internal and external constituents; developed and monitored budgets; oversaw grant research and development; streamlined operations to foster an atmosphere of empowerment and accountability.

Rochester, NY, US

Responsible for improving enrollment, retention and graduation rates of African American, Latino American and Native American (AALANA) students. Implemented, evaluated and refined the university's diversity strategic plan while providing leadership, counseling, information and advocacy for all units and aspects of RIT to achieve defined goals and measured.

Brockport, NY, US

Served as chief enrollment officer for the Rochester Educational Opportunity Center. Managed all functions associated with Welcome Center, Admissions & Records, SUNY Outreach, Student Information Center, Counseling & Advising, Student Life and Job Placement Center. Ensured appropriateness of systems to support compliance functions and monitored the.

Pittsford (Rochester), NY, US

Responsible for sales opportunities to existing customers and developed new business relationships. Provided direct management to 3 sales supervisors and 42 person (Lead Generation and Sales Representatives) for clients in the DSL market. Responsible for revenue generation, client relationships, expense management, and human resource development..

Norwalk, Connecticut, US