Robert W. Cross Email and Phone Number
Robert W. Cross work email
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Robert W. Cross personal email
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I’m Robert W. CrossI first understood the climate issue way back in the 1980s. It has greatly informed my life and career. Transitioning to renewable energy is, I believe, a moral imperative.My contribution to fulfilling that imperative is to help cleantech leaders align product, marketing, and sales so they build the velocity that leads to success.My journey here began at Seton Hall, where I studied communications, and then NYU, where I did postgraduate work in film. I began my career in commercial finance and economic development, and had my first experiences solving big problems that impacted the bottom line. In 2008, I moved from NYC to Portland to take on a leadership role with the Energy Trust of Oregon. For the last 15+ years, I’ve worked with industry-leading project developers, manufacturers, and B2B service providers in distributed generation. I became very familiar with the industry’s many challenges (and opportunities) and eventually realized I’d found my place. My work as lead consultant at Cross Consulting and as the founder of the cleantech marketing agency, Outfit, brings together industry acumen, business strategy, and big, bold creative ideas.If you’re in need of some rocket fuel for your cleantech company, start the conversation. →
Cross Consulting
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Founder And Fractional Chief Strategy Officer (Cso)Cross Consulting Jan 2015 - PresentPortland , Oregon , UsCleantech companies have bold visions for their products and services. This isn’t surprising, given that most of their founders and CEOs are engineers, scientists, or technologists. Fine-tuning the product or service often takes the lion’s share of the focus, to the detriment of the revenue model. Perhaps you’ve noticed some of these problems:Weak brand positioning and storytellingCritical misfires between marketing and salesIll-defined (or nonexistent) go-to-market strategyLack of deep, detailed, research-backed knowledge about your target customersThe result is sputtering revenue and falling behind in a competitive marketplace. Do you have the alignment between product, marketing, and sales that will bring you revenue growth? Do you have a proper flight plan?With Cross Consulting, I help cleantech leaders develop a well-defined strategy to realize their vision. We then translate that strategy into a Flight Plan with clear, actionable steps and guidelines that drive real revenue growth—all on a fractional basis and at a price point within reach.
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PrincipalOutfit Aug 2021 - PresentPortland, Or, UsYou’ve developed a technology solution that makes a positive impact in peoples’ lives. The rate of its adoption hinges on your ability to: 1. Get the attention of your audience, and 2. Make the most of that moment. To get their attention, you need big ideas and visuals that cut through the clutter. To make the most of the moment, you need to clearly convey your value proposition and expertise. Who are you and what problems do you solve? Outfit exists to help you shine, build trust, and make your marketing as powerful as your technology. -
Senior AdvisorDigital Wind Sep 2024 - PresentDigital Wind is addressing one of the most critical challenges in the renewable energy sector - forward price stabilization. By integrating DeFi and FinTech principles with Renewable Energy, we’re pioneering a permissionless P2P liquidity pool solution to mitigate price uncertainty and distribute risk for renewable projects. As Head of Growth I am responsible for driving customer acquisition, conversion and revenue growth.Reach out if you are interested in learning more about our innovative approach. -
Store ManagerUmpqua Bank 2010 - 2014Portland, Oregon, UsI was selected to establish a new retail location of Umpqua Bank in Portland’s Alberta Street arts district. Utilizing a progressive, strategic approach to community outreach and business development, I led the branch to emerge as one of Umpqua’s top-performing locations. ✔ Ranked in the top 5% of all retail stores in deposit and loan production, customer service metrics and income generated during each year of operation.✔ Awarded Store of the Year and Return on Quality award for 2011. Additionally, placed in the top 5 in Community Banking store scorecard for three consecutive years, placing first in 2013. -
Strategic Business Consultant, Clean EnergyUmpqua Bank 2009 - 2010Portland, Oregon, UsI was retained by Umpqua Bank to research the viability to expand GreenStreet Lending (a lending arm that provides finance options for sustainable projects) in Northern California.✔ Developed an 18-month strategic plan to support Eco-Banking Division and GreenStreet Lending. ✔ Served as a key adviser and analyst to senior bank executives, outlining market conditions and strategic opportunities throughout the Pacific NW.
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Special Projects Lead / Clean Energy ConsultantConservation Services Group 2008 - 2009Westborough, Ma, UsI served as project lead on groundbreaking, nationally recognized initiatives that created lending opportunities for sustainable businesses and homeowners. (Company is today CLEAResult.)✔ Key projects: GreenStreet Lending and Clean Energy Works Portland. -
Executive Director, Conservation Service GroupDowntown Staten Island Council 2006 - 2008Staten Island, New York, UsI was invited by the Board to transform a fledgling non-profit into a thriving agency dedicated to revitalizing the Downtown Staten Island business district. ✔ Put the organization on the map through a progressive strategy and meticulous program implementation. ✔ Generated 60%+ of operating budget through fundraising. -
Business Development OfficerVictory State Bank 2006 - 2006
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Director - Capital Markets Store Mentor ProgramCommerce Bank 2004 - 2006Toronto, Ontario, Ca
Robert W. Cross Skills
Robert W. Cross Education Details
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Seton Hall UniversityCommunications
Frequently Asked Questions about Robert W. Cross
What company does Robert W. Cross work for?
Robert W. Cross works for Cross Consulting
What is Robert W. Cross's role at the current company?
Robert W. Cross's current role is CEO @ Cross Consulting l Principal @ Outfit l Advisor To Cleantech CEOs l Revenue Strategist.
What is Robert W. Cross's email address?
Robert W. Cross's email address is ro****@****ult.com
What schools did Robert W. Cross attend?
Robert W. Cross attended Seton Hall University.
What are some of Robert W. Cross's interests?
Robert W. Cross has interest in Civil Rights And Social Action, Environment, Arts And Culture, Economic Empowerment.
What skills is Robert W. Cross known for?
Robert W. Cross has skills like Sustainability, Business Development, Leadership, Proposal Writing, Program Management, Strategic Planning, Finance, Sales, Strategy, Project Management, Management, Business Strategy.
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