Robert Duncan Email & Phone Number

West Hartford, Ct

Manage the day-to-day operation of a 6-figure pet care business continuously operating since 2004.• Continue to grow business by 25% per year. • Manage staff of seven and adding staff as sales volume continues to grow.• Grew website traffic by 40% by implementing SEO tactics such as adding backlinks.• Execute ongoing digital marketing campaigns such as client newsletter and regular social media posts to build awareness, customer loyalty and increase new client inquiries.• Manage daily financial operations utilizing Quickbooks Online and proprietary scheduling software.• Developed new company website to incorporate improved client interface and refreshed brand identity.

Bloomfield, Connecticut, United States

Delivered Marketing Strategy and implementation for Taft-Hartley/ Federal business segments by identifying ways to differentiate Cigna and develop B2B marketing plans in support of overall business goals. Provide B2B and B2B2C programs that effectively arm Sales team for success. Develop value preposition and market message and related content.• Customized Market Message pitch decks for Taft Hartley markets and trained Sales team.• Oversaw development of new exhibit booth graphics to incorporate latest value proposition and brand strategy for use at Labor Union national conference.• Recreated presentation materials for ongoing, Taft Hartley monthly webinar series. Worked with subject-matter experts to format presentations to fit new standard. Promoted series via e-mail and increased attendance by 20%.

Bloomfield, Connecticut

Managed Public Sector and Hospital and Health Systems’ marketing from plan development through execution that included multi-channeled outbound campaigns designed to increase engagement with target audience. Focused effort on K-12 Education segment as part of the Public Sector marketing efforts.• Reached 1,400 Local Government entities through national conference activations. 12% submitted RFPs and 14.6% of those converted to sold. • Generated 24 G&E conference leads for lead nurturing program and sales calls.• Partnered with Sales team to close 18 new Government cases in 2022 with PowerPoint finalist presentations capturing compelling value proposition and tailored messages. • Produced speaking events on key behavioral health topics attracting 100 + attendees.• Produced more than 12 digital marketing assets for sales enablement. (podcast, video, PPT and brochures)

Bloomfield, Ct

Managed database development for lead-generation program targeting U.S. companies in the Under and Over 500 Employees Segments and provided campaign and market segment analysis to further business objectives created by Segment Marketing leads. • Led team and project to successfully complete Look-alike model after solving programming error that had hindered prior effort.• Created and reported on monthly operating activities. • Worked with project management teams to deliver targeted lists for telemarketing, e-mail, social media, and programmatic buy campaigns.

New Hartford, Ct

Managed several catalog titles for this multi-title catalog house specializing in printed forms, software and greeting cards for business.

Master Of Business Administration - Mba, Marketing

Activities and Societies: Co-op Program: Internships included Society for Savings, Hartford, CT and CATIC Rocky Hill, CT

Bachelor Of Business Administration - Bba, International Business

Activities and Societies: AIESEC, (The International Association of Students in Economics and Business) Vice President, Administration.