Robert Duncan Email & Phone Number

West Hartford, CT

• Manage the day-to-day operation of a 6-figure pet care business continuously operating since 2004.
• Continue to grow business by 25% per year.
• Manage staff of seven and adding staff as sales volume continues to grow.
• Grew website traffic by 40% by implementing SEO tactics such as adding backlinks.
• Execute ongoing digital marketing campaigns such as client newsletter and regular social media posts to build awareness, customer loyalty and increase new client inquiries.
• Manage daily financial operations utilizing Quickbooks Online and proprietary scheduling software.

Bloomfield, Connecticut, United States

• Delivered Marketing Strategy and implementation for Taft-Hartley/ Federal business segments by identifying ways to differentiate Cigna and develop B2B marketing plans in support of overall business goals. Provide B2B.
• Customized Market Message pitch decks for Taft Hartley markets and trained Sales team.
• Oversaw development of new exhibit booth graphics to incorporate latest value proposition and brand strategy for use at Labor Union national conference.
• Recreated presentation materials for ongoing, Taft Hartley monthly webinar series. Worked with subject-matter experts to format presentations to fit new standard. Promoted series via e-mail and increased attendance by.

Bloomfield, Connecticut

• Managed Public Sector and Hospital and Health Systems’ marketing from plan development through execution that included multi-channeled outbound campaigns designed to increase engagement with target audience. Focused.
• Reached 1,400 Local Government entities through national conference activations. 12% submitted RFPs and 14.6% of those converted to sold.
• Generated 24 G&E conference leads for lead nurturing program and sales calls.
• Partnered with Sales team to close 18 new Government cases in 2022 with PowerPoint finalist presentations capturing compelling value proposition and tailored messages.
• Produced speaking events on key behavioral health topics attracting 100 + attendees.
• Produced more than 12 digital marketing assets for sales enablement. (podcast, video, PPT and brochures)

Bloomfield, CT

• Managed database development for lead-generation program targeting U.S. companies in the Under and Over 500 Employees Segments and provided campaign and market segment analysis to further business objectives created by.
• Led team and project to successfully complete Look-alike model after solving programming error that had hindered prior effort.
• Created and reported on monthly operating activities.
• Worked with project management teams to deliver targeted lists for telemarketing, e-mail, social media, and programmatic buy campaigns.

New Hartford, CT

Managed several catalog titles for this multi-title catalog house specializing in printed forms, software and greeting cards for business.

Master Of Business Administration - Mba, Marketing

Activities and Societies: Co-op Program: Internships included Society for Savings, Hartford, CT and CATIC Rocky Hill, CT

Bachelor Of Business Administration - Bba, International Business

Activities and Societies: AIESEC, (The International Association of Students in Economics and Business) Vice President, Administration for.