Defined and managed strategic initiatives that improve design team efficiency and impactMeasured impact of programs and initiatives both qualitatively and quantitativelyCollaborated cross-functionally with product management, engineering, product design, user research and content strategy to ensure a smooth product development process

Led UX driven teams that developed global cloud based identity products.Transformed development team from a waterfall centric to a value driven, self-learning, self-managing Scaled Agile team. Led product transition that delivers Identity products into the public Cloud (AWS and Azure).Delivered secure and intuitive Multi Factor Authentication and Single Sign On to global employees and customers. Developed product roadmaps aligned to an adaptable scaled agile framework.

Launched internal start-up/innovation lab that created Hubs.com (https://hubs.com), an award-winning social media platform. iOS app won 2016 Appy Award for best media app. Delivered an intelligent and highly personalized user experience resulting in a consumer rating of 9.2 out of 10 for overall user experience. Incorporated iterative approach to product and feature development that quickly produced low effort product increments. This approach resulted in a 4x improvement in user registration conversions and a 43% annualized increase in active weekly users. Achieved 300% increase in user conversions through design thinking driven iteration. Exceeded goals with over 100k registered users one year after launch. Managed external design resources that translated product vision into interactive designs, journey maps, wireframes and detailed schematics that defined its appearance, information architecture and interactive behaviors.Product Owner within an Agile framework; Worked closely with software developers, scrum masters, marketing managers and solutions architects to ensure that the product met functionality requirements and release deadlines.  Managed the product lifecycle, talking with customers, writing product requirements documents, prioritizing backlogs and working closely with engineering to deliver winning products.Planned and conducted user research, including: usability testing, focus groups, contextual interviews, task analysis and surveys.Lead cross functional teams that produced requirements, designs, research and interactive prototypes. Presented vision to stakeholders using interactive prototypes, journey maps, user narratives and slide decks.Developed the product roadmap and vision in alignment with new opportunities and product requirements. Lead team that developed and tuned algorithms that blend thousands content items into a highly personalized and intelligent user experience.

PennWell is a global business-to-business publishing and information company with 150 print and online magazines, 60 conferences and exhibitions on six continents.Managed a cross-functional team in developing, implementing and optimizing global content plans and digital product development for three international B2B brands. Lead the redesign of five global brand websites resulting in annualized page view growth of 32% and lead generation improvement of over 40%. Won Pennwell’s Conny Award for the best branded media property. (Out of over 60 other brands) Developed and executed programs to maximize conversion such as onsite search and taxonomy, recommendations, content, video, web analytics, and asset syndication.Implemented programmatic advertising initiatives into websites and mobile apps.Created and implement long and short term digital product development roadmaps and strategic plans.Conducted market research and competitor analyses; develop short and long-term strategies/outlooks for assigned products and design and tailor products to meet brands needs. Worked with Audience Development, Social Media, SEO, and Digital Marketing groups to improve product related KPIs (for traffic, engagement, conversion rates, usability, and customer satisfaction). Acted as a digital strategist for internal clients to develop and execute creative solutions for online business needs. Developed standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, and repurposing, including the real-time implementation of content strategies.Established deep, data-driven views of the audience experience using ongoing site testing, surveys, and digital analytics. Oversee usability testing (A/B Multivariate) to gauge product effectiveness and optimize web pages and content mix.

PC Connection, Inc. is a Fortune 1000 information technology company headquartered in Merrimack, New Hampshire. The company is a direct marketer of a wide range of information technology products and services.Lead the product roadmap and strategic planning for digital media and next generation online marketing products and projects. Responsible for digital media strategic plan that included positioning, user targets, business planning and product development.Managed content team that created digital video, illustrations, product demo’s, and animations for corporate and subsidiary campaigns including, website, magazine, online advertising, email campaigns, editorial content and live event media. Produced innovative and well-received marketing programs, projects, and campaigns for leading technology companies.Established and supervised department workflow, operating procedures and assignments.Developed and implemented concepts and ideas which influenced executive-level decision-makers. Played a key role in revamping corporate image, developing product content strategies, and driving high visibility marketing campaigns. Responsible for on-time launch and execution of marketing content (images, product pages, blogs, webinars, and videos), print and display advertising and live and virtual events. Developed online video marketing strategy and process to increase content flow, improve SEO, maximize convergence, and increase revenue. Planned and launched online virtual event platform in 2008 holding 14 events across seven industry verticals. Established deadlines, developed project plans, managed workflow, maintained status reports, supported team in project execution, oversaw production and ensured projects were produced properly and completed on time. Negotiated contracts and managed relationships with partners and vendors.